Companies in Monetization & Ad Tech focused on Streaming Advertising & Monetization.
65 companies
Denmark
Adform is an independent, full-stack advertising technology platform that integrates a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP), and ad server into a single, modular solution. Its key differentiator is the Adform Fusion ID, which provides unrivalled cross-channel audience visibility without data loss, addressing privacy and identity challenges in digital advertising. The platform emphasizes data ethics and ownership, enabling advertisers, agencies, and publishers to create, buy, and sell digital advertising transparently and efficiently. With over 20 years of industry experience and a global presence across 18 countries, Adform is trusted by major brands for its secure and powerful media buying capabilities.
United States
AdsWizz (a SiriusXM company) is the technology engine powering the monetization of audio content worldwide, serving advertisers, publishers, and podcasters with a full-spectrum, agnostic platform. Its award-winning suite includes AudioMax SSP, AudioServe Campaign Manager, and Simplecast for podcast hosting and analytics, enabling partners to create meaningful listener experiences while maximizing revenue. With a presence in more than 40 countries, AdsWizz has been a longstanding leader in audio adtech, continually raising the bar for digital audio advertising innovation.
United States
Adtelligent is a supply-side ad technology company that provides a holistic stack integrating ad serving for display and video, header wrapper capabilities, and dynamic ad insertion. The company differentiates itself through its Retail Media Ad Server, solutions for DOOH advertising, and privacy-first targeting via telecom data integration in secure data clean rooms. Serving over 50,000 publishers globally, Adtelligent was ranked #291 on the Financial Times' 'America's Fastest Growing Companies 2026' list, underscoring its market credibility.
India
Amagi is a cloud-based SaaS technology solutions provider for broadcast and streaming TV, offering end-to-end cloud-managed live and on-demand video infrastructure. The company differentiates itself through its cloud-native approach, enabling real-time ad decisioning, automated playout, and global content syndication. With over 9,000 channel deliveries and processing 500K+ hours of content, Amagi powers 26 billion+ monetized ad impressions and is trusted by 45% of the top 50 media companies. The company is publicly listed on the National Stock Exchange of India, further validating its credibility and market position.
United States
Amazon Ads is a full-funnel advertising platform that leverages Amazon's first-party shopping, streaming, and browsing data to connect brands with high-intent consumers across Amazon.com, Prime Video, Twitch, Fire TV, Amazon Music, and third-party supply. Its unique position at the intersection of commerce and media enables closed-loop measurement, tying ad spend directly to purchase outcomes. As the third-largest digital advertising platform globally, it offers self-service solutions from sponsored ads to programmatic display via the Amazon DSP, serving businesses of all sizes.
Israel
Aniview is a platform-agnostic video ad server for web, mobile, and CTV, offering a full ecosystem including an ad server, custom video player, and marketplace. Its patented technology enables unified auction, revenue-per-second optimization, and real-time reporting, allowing publishers to maximize yield. The platform integrates seamlessly with any direct or programmatic ad source, providing total flexibility. Aniview's proprietary video player, server-side ad insertion (SSAI), and SDKs further differentiate it in the adtech space.
United States
Beachfront, a Seedtag Company, is a sell-side ad platform built for convergent TV and streaming. It helps leading CTV media sellers like AMC, A+E, Fubo, Paramount, and others monetize inventory across all TV and video screens, while enabling media buyers to execute fully-transparent, brand-safe advertising campaigns. The platform was recognized as a 2024 AdAge Best Place to Work and won the 2023 Digiday TV and Video Award for Best Connected TV Platform. In spring 2024, Beachfront was acquired by Seedtag, the global leader in contextual advertising, further strengthening its position in the market.
United States
BrightLine is the category creator in interactive CTV advertising, transforming television into a performance channel through dynamic, shoppable, and measurable ad experiences built natively for the living room. Powered by integrations across the full streaming ecosystem, BrightLine enables brands, agencies, and media partners to deliver premium interactive formats at scale — turning audience attention into measurable action. Trusted by the world's largest streamers and Fortune 100 advertisers, BrightLine is where TV finally performs like digital. The company is privately held and venture-backed by investors including JMI Equity and Pivotal Capital Partners.
United States
Cadent is an advertising technology company that differentiates itself through its predictive AI platform, which unifies planning, activation, and measurement across digital, linear TV, CTV, and YouTube. Unlike traditional ad platforms, Cadent's AI orchestrates outcomes across any media and any stage of the consumer journey, providing brands with data-driven solutions for buying and selling TV advertising. The company was acquired by Novacap in 2023, strengthening its market position in the advanced TV advertising space.
United States
Comscore is a global audience measurement and analytics company that unifies digital, linear TV, and over-the-top viewership data to provide a trusted cross-platform measurement currency. Its proprietary data science removes duplicated viewing across devices and time, enabling person-level and household-level audience ratings for media buyers and sellers. The company serves over 1,200 clients, including digital publishers, TV networks, movie studios, and advertisers, with a data footprint spanning televisions, mobile devices, computers, connected TVs, and movie theaters. Comscore's differentiation lies in its ability to combine census-level data from tags and panels with a global opt-in panel, offering a comprehensive and standardized view of multi-screen consumer behavior.
France
Criteo is a commerce media platform that uses AI and proprietary commerce data to deliver personalized advertising across the open internet. Its predictive algorithms analyze billions of shopping signals daily to drive performance for brands, retailers, and media owners. With a privacy-by-design approach and exposure to over $1 trillion in annual sales transactions, Criteo enables marketers to reach consumers throughout the shopping journey. The company serves approximately 17,000 clients and is publicly traded on Nasdaq.
United States
DoubleVerify is a software platform that provides digital media measurement and analytics, using AI to optimize campaign performance and ensure media quality. It offers fraud detection, brand safety, and viewability verification across digital channels, serving Fortune 500 advertisers globally. The company's AI-driven analytics and comprehensive verification capabilities differentiate it in the advertising technology space, and it is publicly traded on the NYSE under the ticker DV.
United States
EDO is a Convergent TV measurement platform that differentiates itself by using real-time engagement signals combined with vertical AI and decision science to measure advertising impact across linear and streaming television. Unlike traditional ratings-based methods, EDO provides predictive outcomes data that helps brands and networks understand the fair value of every impression and optimize creative performance. Its platform delivers investment-grade syndicated data with competitive, category, and historical insights, enabling clients to connect TV advertising directly to business results.
France
Equativ is a global, end-to-end media platform that unites premium inventory and AI-driven ad technology with advanced curation and high-impact CTV solutions, including server-side ad insertion (SSAI) and shoppable formats. The platform is purpose-built for the attention economy, offering omnichannel capabilities across CTV, video, native, display, and retail media within a single platform called Maestro by Equativ. Following its acquisition of Sharethrough in June 2024 and the subsequent full brand unification in June 2025, Equativ has tripled in size and now operates with over 750 professionals across 20 countries, serving thousands of global brands and all Big Six agencies. Strategic partnerships with Deutsche Telekom and Titan, along with the acquisition of Kamino Retail, further demonstrate its commitment to innovation and global reach.
United States
Evergent provides a unified, enterprise-grade platform for subscription management, billing, payments, and customer lifecycle orchestration, purpose-built for digital media, entertainment, and telecommunications providers. Its AI-powered churn prediction and agentic revenue orchestration capabilities (introduced in 2026) enable businesses to move from transaction-based to intelligence-driven subscriber management. Serving over 990 million end users across 180 countries and partnering with 42 major brands, Evergent differentiates through its holistic approach to monetization flexibility and customer retention at global scale.
United States
FreeWheel, a Comcast Company, provides a comprehensive TV and video advertising platform that enables buyers and sellers to transact across all screens, data types, and sales channels. It differentiates itself with a first-of-its-kind Context Engine delivering AI-driven contextual targeting globally across premium video, and a contextual marketplace informed by research from its Viewer Experience Lab. The company supports the full streaming advertising ecosystem with technology, data enablement, and convergent marketplaces, with offices worldwide.
United States
FreeWheel empowers all segments of the streaming advertising ecosystem, providing a comprehensive platform for publishers, advertisers, and media buyers to transact across all screens, data types, and sales channels. Its recent launch of a first-of-its-kind Context Engine leverages AI-driven contextual targeting globally across premium video, setting it apart in the ad-tech space. As a Comcast Company, FreeWheel has built credibility through strategic acquisitions like Beeswax, strengthening its buy-side capabilities and reinforcing its position as a trusted partner for convergent TV and video advertising.
United States
Future Today Inc. is a minority-owned, independent streaming technology provider that differentiates itself through its Channel as a Service (CaaS) model, enabling content owners to launch branded ad-supported OTT and FAST channels at scale. The company owns and operates flagship channels including HappyKids, Fawesome, Filmrise, and iFood.tv, and distributes content across major CTV platforms such as Roku, Fire TV, Apple TV, and smart TVs from Samsung, LG, and VIZIO. With over 300 content partners including Sony, Paramount, Lionsgate, and LEGO, Future Today reaches 75 million monthly active users and serves 850 million monthly video streams, offering advertisers brand-safe, targeted audience reach. Its technology portfolio spans content management, app development, cross-channel promotion, and monetization, positioning it as a comprehensive end-to-end solution for the AVOD ecosystem.
United States
Google Ad Manager is a unified ad management platform that helps publishers maximize revenue across all digital channels, including display, video, mobile, and OTT. Its key differentiator is the integration of Google's demand from Ad Exchange and AdSense, combined with programmatic guaranteed and private marketplace capabilities, all within a single platform. The platform leverages AI and machine learning, including the new 'Ask Ad Manager' agent built with Gemini, to provide deeper performance insights and automate decision-making. This integration allows publishers to manage their entire ad business efficiently while protecting their brand across all environments.
United States
The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising industry, differentiating itself through the development of technical standards via its IAB Tech Lab and the publication of critical market research. It provides a unified voice for over 700 member companies—including media, brands, agencies, and technology firms—to advocate for favorable public policy and industry best practices. IAB also offers professional development and certification programs that elevate workforce expertise across the digital advertising ecosystem. Its focus on standardization, research, and advocacy sets it apart as the central authority driving innovation and trust in interactive advertising.
United States
Imagine Communications develops software-based solutions for the media and entertainment industry, enabling customers to make and monetize content across converged TV platforms. The company pioneered the first broadcast video server to support 1080p and the first HD instant replay for the NFL, demonstrating a history of innovation. With a focus on IP, virtualization, and cloud infrastructure, Imagine Communications provides scalable solutions for live production, adtech, and playout. The company has been acquired by Harris Broadcast and holds numerous patents, reinforcing its credibility in the broadcast technology space.
Canada
Index Exchange is a global supply-side platform that differentiates itself through radically transparent business practices and a dedication to total market efficiency. The company provides media owners with tools to maximize advertising revenue across any screen and format, connecting them with leading brands. Index Exchange emphasizes trust and integrity in the programmatic ecosystem, serving as a neutral ally for publishers.
United States
Innovid is an independent omnichannel advertising platform that empowers marketers to create, deliver, measure, and optimize ad experiences across CTV, digital, linear, and social channels. In 2025, Innovid merged with Flashtalking and became part of Mediaocean, positioning itself as a transparent, scalable alternative to big-tech walled gardens. The platform offers cross-platform ad serving, data-driven creative, and measurement, providing always-on intelligence to optimize advertising investment. Innovid's independence and integration with Mediaocean give advertisers a neutral, infrastructure-level solution for converged TV and digital advertising.
United States
Integral Ad Science (IAS) is a global media measurement and optimization platform that differentiates itself through its comprehensive, data-driven approach to digital ad verification and optimization. The company leverages enriched data signals to ensure ads are viewable, safe, and suitable for real people, and it has extended its capabilities to advanced channels like connected TV (CTV). IAS's acquisition of Context (formerly Protected Media) strengthened its ability to combat sophisticated ad fraud, while its proprietary technology for supply path optimization and contextual targeting offers advertisers greater transparency and return on investment. With a mission to build trust and transparency in digital media, IAS serves the world's largest advertisers, publishers, and platforms, and has been recognized for its innovation in media quality.
United States
iSpot provides a real-time TV advertising measurement platform that tracks every ad on television with digital-like precision, enabling advertisers to assess creative effectiveness and optimize cross-platform campaigns. Its technology unifies linear and streaming TV performance data, offering always-on insights that allow for quick, confident decision-making. The company has raised over $382 million in funding, reflecting strong market confidence in its approach to modern TV ad measurement.
United States
KERV.ai uses patented AI technology to capture metadata from every video frame at the pixel edge, enabling precise object identification and contextual matching for interactive and shoppable advertising. Its Moment Match Engine™ allows brands to create immersive, commerce-driven video experiences that drive measurable performance. The company has raised $40.6M in total funding and joined the NVIDIA Inception program, underscoring its credibility in AI-powered video monetization. KERV.ai differentiates by combining deep video analysis with real-time ad placement, turning passive video content into an actionable commerce channel.
United States
LG Ad Solutions differentiates itself in the connected TV advertising space by combining premium LG smart TV ad inventory with deterministic data from a broad range of smart TV brands, enabling both massive-scale and highly granular custom audience segments. Its platform unifies planning, activation, and measurement across connected TVs and digital video, using video AI to connect brands with viewers. The company stands out for its ability to help advertisers understand business outcomes from TV campaigns, leveraging cross-screen insights and first-party data to drive performance.
United States
LiveRamp is a leading data collaboration platform that enables brands to responsibly connect and activate first-party data across marketing ecosystems. Unlike traditional identity solutions, LiveRamp offers a neutral, open infrastructure that integrates with NVIDIA AI to accelerate model training and inference (as of 2026). The company was acquired by Publicis in a landmark deal, underscoring its strategic importance in the advertising technology landscape. LiveRamp's focus on consumer privacy and data ethics sets it apart, providing trusted data collaboration for global brands, retailers, and financial services.
United Kingdom
LoopMe is the global leader in brand performance, redefining brand advertising for the digital world and bringing brands into apps. It was the first to apply AI to brand advertising with multiple patents granted and pending, and its Intelligent Marketplace leverages consumer insights and AI agents to drive up to 5x higher campaign performance for advertisers. LoopMe acquired Chartboost in December 2024 to expand its SDK network and strengthen its outcomes-based AI technology platform. The company has achieved a fully organic gross revenue CAGR of 40% from 2018-2025, demonstrating strong growth and credibility.
United States
Lotame is an independent end-to-end data and identity solution for digital marketers, leveraging proprietary identity resolution (Panorama ID) and a data collaboration platform (Spherical). It serves over 4,000 brands across 109 countries with 1.6 billion persistent IDs, enabling cross-channel audience targeting and measurement. The company was acquired by Publicis Groupe in 2025 and integrated into Epsilon, giving buyers confidence in its enterprise scalability and strategic backing. Its innovations include early market leadership in data management platforms and privacy-compliant identity solutions for the cookieless era.
United States
Madhive is a leading demand-side platform (DSP) and AI solutions partner purpose-built for local media, brands, and agencies in the CTV advertising space. Its unified operating system integrates planning, targeting, activation, optimization, and measurement, powered by Maverick AI and over a decade of proprietary local intelligence. The platform processes 260 billion ad opportunities daily and powers more than 50,000 campaigns every day, serving major content owners like FOX, Scripps, and TEGNA. A $300 million investment from Goldman Sachs Asset Management further underscores its credibility and scale in the programmatic TV advertising market.
United States
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment, and innovation strategies for agency teams and clients. It utilizes insights, forecasts, and strategic relationships to provide clients with a competitive marketplace advantage. By harnessing the aggregate power of all IPG media investments, MAGNA negotiates preferred pricing and secures premium inventory to drive maximum value for clients.
United States
Magnite is the world's largest independent sell-side advertising platform (SSP), enabling publishers to monetize content across all screens including CTV, online video, display, and audio. The company's technology processes trillions of monthly ad transactions and provides brand-safe, high-quality inventory to agencies and brands. Magnite's 2021 acquisition of SpotX significantly strengthened its CTV capabilities, and its recent launch of AI-powered intelligent assistance and agentic execution capabilities further differentiates its platform in the ad tech space.
United States
MNTN is a connected TV performance marketing platform that enables brands to create and launch TV commercials quickly and easily. Its self-serve technology makes running TV ads as simple as search and social, focusing on direct-response marketing to drive measurable conversions and revenue. The platform has been recognized by Fast Company as one of the Most Innovative Companies and was featured on the cover of INC's Best in Business Issue. MNTN's software brings performance and simplicity to Connected TV advertising, distinguishing itself from traditional TV advertising methods.
United States
Nexxen is a unified advertising technology platform that combines a demand-side platform (DSP) and supply-side platform (SSP), powered by the Nexxen Data Platform. It enables full-funnel performance across linear, CTV, and digital media, with streaming at its core. The platform offers exclusive audience intelligence, automation, and expertise, allowing advertisers and publishers to achieve their goals through integrated planning, activation, monetization, and measurement. Nexxen is publicly traded on Nasdaq (NEXN) and operates globally.
United States
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. It measures behavior across all channels and platforms to provide clients with trusted intelligence. Operating in over 100 countries with approximately 15,000 employees, Nielsen is owned by Elliott Investment Management and includes subsidiaries like Gracenote. Its independent data fuels action for advertisers, media companies, and content creators worldwide.
Germany
Nowtilus provides a server-side ad insertion platform (Serverside.ai) that personalizes ad experiences for streaming viewers. The company helps broadcasters, telcos, and content providers monetize their OTT and HbbTV platforms through seamless ad replacement. Nowtilus was acquired by Equativ in 2022, strengthening its position in the CTV advertising space.
United States
OpenX is an independent omnichannel supply-side platform (SSP) that differentiates itself through a commitment to quality over scale, leveraging AI-powered infrastructure to deliver transparent and fair value exchange between publishers and advertisers. As one of the largest SSPs globally, it supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop, offering supply-side curation, media quality controls, and advanced transparency tools. The company operates the industry's only fully cloud-based infrastructure with leading AI capabilities, designed to make digital advertising safer, smarter, and more adaptable across every format. OpenX's focus on direct partnerships, technological innovation, and integrity positions it as a trusted partner for publishers and buyers navigating the evolving media landscape.
United States
Operative provides an omnichannel advertising management platform that helps media companies automate and unify their linear, digital, and converged advertising workflows. Its AOS platform processes over $60 billion in annual advertising revenue for more than 300 leading media brands, including Fox, NBCUniversal, and Paramount. The company differentiates itself through its ability to manage both traditional linear and streaming ad sales in a single system, and its integration with Salesforce Media Cloud enhances automation and measurement for media companies. Operative has strengthened its offering through acquisitions, including STAQ in 2021, and is backed by SintecMedia.
Netherlands
Piano is a digital analytics and subscription management platform that differentiates itself by unifying analytics, audience segmentation, and commercial personalization into a single AI-driven application. Its market-leading subscription tools enable clients to engage, acquire, and retain paying customers, while Piano Analytics delivers clean, compliant data with AI-powered insights for smarter decision-making. The company has demonstrated strong growth, having raised $88 million in 2021 from investors including Updata Partners and LinkedIn, and has acquired both Norway-based Cxense and France-based AT Internet to expand its capabilities. Piano serves a global client base including the BBC, Deutsche Telekom, Nikkei, AXA and the Wall Street Journal.
United States
Publica is a demand-agnostic CTV ad server that provides broadcasters, TV manufacturers, and OTT apps with ad serving, unified auction tools, and server-side ad insertion for streaming ad breaks. Its platform differentiates through features such as unified auction, ad stitching, campaign management, audience management, reporting, podding, inventory split, and Elea AI. Publica was acquired by Integral Ad Science in 2021 and has received industry recognition, including Best Early Stage Technology Company at the 2020 AdExchanger Awards and Best Sell Side Programmatic Platform at the 2021 Digiday Awards. The company is trusted by global streaming publishers and smart TV manufacturers to power ad pod construction and monetization.
United States
PubMatic is an AI-powered ad tech company that differentiates itself through an intelligent, unified platform designed to deliver measurable advertising performance across premium digital media, including CTV, mobile app, and omnichannel environments. Its AI-first architecture makes intelligence fundamental rather than additive, enabling continuous learning, optimization, and performance at global scale. The company has pioneered major advances in programmatic advertising since 2006, from powering the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. PubMatic's platform connects buyers, publishers, data partners, and commerce media networks with transparency, control, and efficiency.
United States
Roku Advertising is the ad sales arm of the #1 TV streaming platform in the U.S., Canada, and Mexico, offering advertisers massive scale and deep engagement. It provides innovative solutions like Roku Curate, which combines Roku's first-party data with purchase data to enable direct audience curation and better campaign effectiveness without upfront commitments. The platform also offers a comprehensive measurement toolkit including reach, brand resonance, and sales attribution, all built on verified identity. Roku's partnerships with leading marketing and advertising platforms provide unrivaled insights across the customer journey.
United States
Samba TV is a leading provider of omniscreen advertising and measurement solutions, leveraging AI-driven content identification software embedded in over 48 million addressable TV devices across 24 smart TV brands. The company differentiates itself through its 100% opt-in, privacy-compliant data collection model, enabling precise audience targeting and measurement for brands and agencies. With a global footprint spanning six countries and a publicly traded status on the NYSE (SMBA), Samba TV has raised over $75 million in funding to scale its technology. Its platform offers innovative solutions for planning, buying, and measuring advertising campaigns across connected TV and digital media.
United States
Samsung TV Plus is a leading free ad-supported television (FAST) service integrated directly into Samsung Smart TVs, Galaxy devices, and Family Hub refrigerators. It differentiates itself through seamless hardware integration and a vast content library of over 4,300 linear channels and thousands of on-demand movies and shows globally. The service recently surpassed 100 million monthly active users, reflecting strong adoption and engagement. Notable exclusive offerings include channels like Conan O'Brien TV and Letterman TV, setting it apart from other FAST platforms.
United States
Simulmedia provides a cross-channel TV advertising platform that leverages data science to help advertisers find and engage high-intent audiences across linear TV, connected TV, and gaming. Its TV+ full-funnel solution enables intelligent planning and buying, while PlayerWON extends reach into free-to-play games. The company holds a patent for a predictive lookalike model based on years of viewership data, differentiating it in the TV advertising space.
Germany
smartclip is the adtech business of RTL Group, providing privacy-first advertising solutions across TV, online, and audio. It differentiates itself by offering a unified adtech infrastructure tailored for European broadcasters, enabling cross-screen storytelling on all devices. In 2022, smartclip acquired Realytics to enhance media intelligence, and in July 2025 launched Sidekicks, an agentic AI platform for media workflow automation. These innovations help broadcasters maintain control and privacy while monetizing premium content.
United States
SpringServe is an ad serving platform designed specifically for connected TV (CTV) publishers, offering a demand-agnostic solution that integrates tightly with programmatic SSPs for holistic yield management. Its innovations include white box optimization, a high-performance user interface, and advanced podding logic for customized ad experiences. Acquired by Magnite in 2021, the platform has been enhanced with centralized deal management and dynamic inventory routing, serving major media owners such as VIZIO, Univision, and Pluto TV. The next-generation SpringServe combines its streaming ad server with Magnite's SSP to reduce complexity and improve monetization for CTV publishers.
Canada
StackAdapt is an AI-powered multi-channel programmatic advertising platform that distinguishes itself through advanced machine learning and automation, performing 465 billion optimizations per second to unify brand and performance marketing. It has been ranked the number one demand-side platform (DSP) on G2 for six consecutive years, reflecting high customer satisfaction and ease of use. The platform supports connected TV, display, native, audio, and other channels, and recently secured a $235M USD investment led by Teachers’ Venture Growth, underscoring its leadership in the advertising technology space. These innovations and validations make it a trusted choice for marketers seeking scalable, data-driven campaign execution.
United States
The Trade Desk provides a self-service, cloud-based demand-side platform (DSP) designed for the open internet, enabling advertisers to create, manage, and optimize data-driven digital campaigns across display, video, audio, native, and connected TV formats. Its platform is differentiated by its independence from major walled gardens, offering unbiased media buying and transparent, precise decisioning. The company has scaled globally with operations in over 30 locations and partners with hundreds of data and inventory providers, reflecting strong market credibility and trust.
United States
TiVo brings entertainment together by integrating live TV, on-demand, streaming services, and countless apps into one cohesive experience across any screen. Its versatile platform and audience analytics help studios, networks, and advertisers deepen engagement, drive viewership, and reduce churn. TiVo holds over 6,000 pending and registered patents, reflecting its leadership in content discovery, personalization, and digital rights management—making it a trusted partner for pay-TV operators, content owners, and advertisers worldwide.
United States
Transmit is an advertising monetization platform for live streaming and OTT content [transmit.live](https://www.transmit.live). Its MomentAI-powered intelligence engine detects high-impact moments in live content to generate revenue opportunities. Transmit enables picture-in-picture ad placement that is less intrusive for viewers and creates new premium inventory for publishers [businesswire.com](https://www.businesswire.com/news/home/20230105005296/en/Transmit.Live-Announces-Strategic-Transaction-Led-by-LionTree). The company has received a majority growth investment from LionTree and works with major rights holders such as the NHL, Univision, and YES Network, as well as advertisers including AT&T, Cadillac, and Nike [linkedin.com](https://www.linkedin.com/company/transmitlive).
United States
TripleLift differentiates itself as the Creative SSP (Supply-Side Platform) that uses creative technology and innovative ad formats to transform digital advertising across web, mobile, and connected TV. The platform integrates supply, audience, and measurement into a single outcome-driven system, helping publishers maximize yield while preserving high-quality user experiences. A key differentiator is its focus on beautiful native, display, and video ad formats paired with smart, data-driven targeting, all powered by over 1 trillion monthly ad transactions. As a minority-owned business and part of the Vista Equity Partners portfolio, TripleLift offers a trusted solution for brands and agencies seeking premium, measurable outcomes across the open internet.
United States
Triton Digital provides a comprehensive audio monetization and measurement platform for podcasters, broadcasters, and online music services, enabling them to build audiences and maximize revenue. Its Triton Audio Marketplace aggregates over 100 billion audio impressions per month, offering marketers programmatic access to streaming, podcast, and broadcast radio inventory at scale. The company has strengthened its product portfolio through strategic acquisitions, including podcast hosting platform Omny Studio and the audio intelligence platform Sounder.fm, while being backed by iHeartMedia following its acquisition in 2020. Triton's measurement solutions, including Podcast Metrics, deliver accurate audience insights that help publishers and advertisers optimize campaign performance.
United States
tvScientific by Pinterest is a performance TV advertising platform that combines Pinterest's predictive intent signals with AI-powered optimization to help advertisers reach high-intent customers and drive measurable business outcomes such as traffic, sales, and installs. The platform offers flexible outcome-based buying and deterministic measurement, making connected TV advertising more accessible and accountable for businesses of all sizes. Acquired by Pinterest in 2026, tvScientific leverages Pinterest's scale and data to enhance its platform's credibility and reach.
United States
Universal Ads is a cross-publisher TV advertising platform that aggregates premium video inventory from major media partners including NBC, Peacock, HBO, Paramount, and Roku into a single self-service interface. Its key innovation is the Universal Ads Manager, which lowers the barrier to entry for small and medium-sized businesses that were previously excluded from TV advertising. The platform also offers AI-powered video generation for creating commercials directly, and provides precise measurement and optimization tools familiar to social ad buyers.
United States
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, specializing in connected TV (CTV) and omnichannel campaign management. Its ViantAI platform introduces fully autonomous advertising solutions, enabling marketers to plan, execute, and measure campaigns with precision and efficiency. The company differentiates itself through people-based advertising on the New Open Web, operating without reliance on third-party cookies, and has earned recognition including Best Demand Side Platform by MarTech Breakthrough and a Great Place to Work certification.
United States
Vibe.co is a self-serve connected TV (CTV) advertising platform that enables performance marketers to launch and optimize streaming TV campaigns with the precision of digital advertising. The platform differentiates itself by leveraging proprietary transactional data for hyper-targeted TV campaigns, offering measurable ROI through metrics like CPA and ROAS, and integrating with tools such as Klaviyo, HubSpot, and Triple Whale. Backed by $80 million in funding and trusted by over 10,000 brands, Vibe.co has achieved rapid growth from $1M to $100M ARR in under two years. In June 2026, Walmart announced an agreement to acquire Vibe.co, integrating its platform into Walmart Connect to expand CTV advertising access for small and mid-sized businesses.
United States
VideoAmp is a media measurement company that leverages currency-grade big data to provide advanced audiences and cross-platform planning, optimization, and measurement solutions. The company differentiates itself by enabling advertisers to achieve better ROI and media sellers to increase inventory value through a unified currency solution. Notably, VideoAmp closed 2024 with $3 billion in currency transactions and achieved full Joint Industry Committee (JIC) certification, demonstrating industry-wide adoption. Its solutions have been adopted by 11 agency groups and over 1,000 advertisers, with 98% coverage of the TV publisher ecosystem.
United States
Vistar Media, now part of T-Mobile Advertising Solutions, provides a programmatic out-of-home (OOH) advertising platform that connects marketers with the world's most extensive OOH inventory. The company differentiates itself through its intelligent platform that leverages data and scale to help brands capture attention in the physical world. Notable acquisitions include ADstruc (2024) and Sage+Archer (2022), and the company was acquired by T-Mobile in 2025 for $600 million, underscoring its credibility and market position.
United States
WideOrbit provides a unified ad management platform that streamlines digital, linear, and cross-media campaigns from pitch to playout to payment. Its automation and integrations eliminate manual workflows, making it the largest sell-side processor of premium advertising. Trusted by leading media companies like NBCUniversal, ABC/Disney, Fox, and Paramount, WideOrbit boasts a 99.9% client renewal rate. As a wholly-owned subsidiary of Lumine Group, it offers a reliable, scalable solution for broadcasters, digital publishers, and advertisers.
United States
Wurl is a leading Connected TV (CTV) platform that powers the distribution, monetization, and advertising of streaming television content. Its cloud-based marketplace connects content publishers and streamers with advertisers, enabling them to grow audiences and maximize revenue through data-driven technologies. Wurl is a subsidiary of AppLovin (NASDAQ: APP) and operates one of the largest global CTV ad marketplaces, delivering over 110 billion monthly ad impressions across 60+ streaming brands. The company's turnkey platform supports FAST channel distribution and ad inventory management, setting it apart as a comprehensive infrastructure provider for the streaming TV ecosystem.
United States
Xandr is a data-enabled technology platform that powers a global marketplace for premium programmatic advertising, now part of Microsoft Advertising. It offers distinct solutions for buyers (Xandr Invest) and sellers (Xandr Monetize) as well as a curate marketplace that optimizes return on investment through AI-driven insights. By leveraging Microsoft's extensive data ecosystem and cloud infrastructure, Xandr provides unique targeting capabilities and transparency across the open web.
United Kingdom
Yospace is a leading provider of server-side ad insertion (SSAI) technology that enables broadcasters, network operators, and streaming providers to monetize live and on-demand video with one-to-one addressable ads at scale. The company has been in live production for over a decade, powering more than 8 billion ad stitches per month across four continents, and was a pioneer in live SSAI with the first public proof of concept in 2011. Its platform serves as a trusted interface between streaming engineering and adtech, delivering premium-quality television advertising while providing reliable measurement. Yospace has been recognized as the world’s most trusted ad insertion platform and was acquired by RTL Group in January 2019, further solidifying its position in the market.
United States
Zuora provides a leading monetization platform and system of record for quote-to-cash, helping companies operationalize complex revenue models including subscription, usage, hybrid, and AI-driven pricing. Its flexible, modular software solutions enable businesses to adapt pricing, billing, payments, and revenue recognition at scale, without disrupting finance operations. For media companies, Zuora offers AI-powered paywalls and subscriber acquisition tools that optimize offers in real time, connecting front-end acquisition to back-end revenue integrity. Recognized customers such as The New York Times and Zoom rely on Zuora to transform financial operations and support growing subscription-based business models.
