MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment, and innovation strategies for agency teams and clients. It utilizes insights, forecasts, and strategic relationships to provide clients with a competitive marketplace advantage. By harnessing the aggregate power of all IPG media investments, MAGNA negotiates preferred pricing and secures premium inventory to drive maximum value for clients.
MAGNA provides trusted insights and proprietary media trials to deliver actionable marketplace advantage.
MAGNA offers industry reports as part of its intelligence services.
Atlas is a product offered by MAGNA.
MAGNA provides equity services related to upfront media buying.
MAGNA conducts proprietary media trials to explore brand performance and cultural alignment.
MAGNA’s homepage currently features a new media trial with Sightly focused on speed and cultural alignment. The page indicates this is a recent company update, but the exact publication date is not shown in the search result.
