MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment, and innovation strategies for agency teams and clients. It utilizes insights, forecasts, and strategic relationships to provide clients with a competitive marketplace advantage. By harnessing the aggregate power of all IPG media investments, MAGNA negotiates preferred pricing and secures premium inventory to drive maximum value for clients.
MAGNA’s homepage currently features a new media trial with Sightly focused on speed and cultural alignment. The page indicates this is a recent company update, but the exact publication date is not shown in the search result.
MAGNA provides equity services related to upfront media buying.
