Innovid is an independent omnichannel advertising platform that empowers marketers to create, deliver, measure, and optimize ad experiences across CTV, digital, linear, and social channels. In 2025, Innovid merged with Flashtalking and became part of Mediaocean, positioning itself as a transparent, scalable alternative to big-tech walled gardens. The platform offers cross-platform ad serving, data-driven creative, and measurement, providing always-on intelligence to optimize advertising investment. Innovid's independence and integration with Mediaocean give advertisers a neutral, infrastructure-level solution for converged TV and digital advertising.
