TripleLift differentiates itself as the Creative SSP (Supply-Side Platform) that uses creative technology and innovative ad formats to transform digital advertising across web, mobile, and connected TV. The platform integrates supply, audience, and measurement into a single outcome-driven system, helping publishers maximize yield while preserving high-quality user experiences. A key differentiator is its focus on beautiful native, display, and video ad formats paired with smart, data-driven targeting, all powered by over 1 trillion monthly ad transactions. As a minority-owned business and part of the Vista Equity Partners portfolio, TripleLift offers a trusted solution for brands and agencies seeking premium, measurable outcomes across the open internet.
Executives from the New York Post, Sports Illustrated, and Tastemade discussed strategies for leveraging first-party data to maintain CPMs and differentiate inventory in the competitive CTV market. The discussion highlighted the importance of combining data strategies with high-quality content and advanced ad formats to improve monetization across off-platform distribution.
TripleLift has launched the Yield Altitude Check, a diagnostic tool designed to help publishers assess their programmatic monetization maturity. The tool evaluates performance across areas such as first-party data activation, SSP fee transparency, and curated PMP strategies.
Reach and engage audiences at scale.
TripleLift outlines common challenges in CTV measurement, such as fragmented identity graphs and ineffective frequency capping across platforms. The post provides a framework for selecting measurement methodologies, ranging from attention tracking to sales lift, tailored to specific campaign objectives.
TripleLift said a campaign for GUESS FRAGRANCES used native video, custom audience segments, and real-time optimization to beat engagement benchmarks during the Big Game season. The company reported stable CPMs, above-benchmark video completion, and improved CTR.
TripleLift’s press archive shows a June 24, 2026 announcement about a Vodafone campaign that used event-based audience strategy to drive results beyond awareness.
Amazon's Fall Prime Day generated $24.1 billion in online spending, as reported by TruAudience / TransUnion data. This event presents a significant opportunity for advertisers to engage with audiences across native, video, display, and CTV ad formats.
TripleLift has partnered with Epsilon to integrate Epsilon's audience data for 250 million consumers into TripleLift's TL Spark platform. This integration enables advertisers and publishers to access enhanced targeting across CTV, web, and mobile, aiming for more efficient and transparent ad performance without additional curation markups.
TripleLift published an article marketing advertising opportunities for Summer Prime Day across CTV, video, and display platforms. It highlights data points from TruAudience and Transunion, noting a 99% Video Completion Rate and a 115% traffic increase during the sales event.
TripleLift identifies a $25 billion online sales opportunity for advertisers during Cyber Week across CTV, native, and video formats. The company projects approximately 63% of consumer spend during this period will occur via mobile devices, according to data from Transunion.
The TripleLift article provides an overview for advertisers on leveraging the Thanksgiving holiday period for advertising campaigns, offering insights and opportunities relevant to ad tech. It details strategies for reaching audiences during this specific tentpole event. The content focuses on ad monetization and planning related to consumer behavior during Thanksgiving.
