Companies in Monetization & Ad Tech focused on Platforms (Video & OTT).
25 companies
Denmark
Adform is an independent, full-stack advertising technology platform that integrates a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP), and ad server into a single, modular solution. Its key differentiator is the Adform Fusion ID, which provides unrivalled cross-channel audience visibility without data loss, addressing privacy and identity challenges in digital advertising. The platform emphasizes data ethics and ownership, enabling advertisers, agencies, and publishers to create, buy, and sell digital advertising transparently and efficiently. With over 20 years of industry experience and a global presence across 18 countries, Adform is trusted by major brands for its secure and powerful media buying capabilities.
United Kingdom
Bango provides the Digital Vending Machine® platform that enables subscription bundling and carrier billing for digital content providers. The company differentiates itself by powering the subscriptions economy through a global ecosystem that includes major partners like Amazon, Google, Microsoft, and Netflix. Bango's technology allows content providers to reach more paying customers by integrating subscription bundles and mobile payment options across over 140 markets.
United States
Beachfront, a Seedtag Company, is a sell-side ad platform built for convergent TV and streaming. It helps leading CTV media sellers like AMC, A+E, Fubo, Paramount, and others monetize inventory across all TV and video screens, while enabling media buyers to execute fully-transparent, brand-safe advertising campaigns. The platform was recognized as a 2024 AdAge Best Place to Work and won the 2023 Digiday TV and Video Award for Best Connected TV Platform. In spring 2024, Beachfront was acquired by Seedtag, the global leader in contextual advertising, further strengthening its position in the market.
Netherlands
Cleeng differentiates itself as the leader in Subscriber Retention Management (SRM) for the media and entertainment industry, offering an end-to-end SaaS platform that unifies subscriber management, payments, billing, analytics, and AI-powered customer support. Its award-winning SRM platform includes proprietary predictive churn analytics and AI-driven insights that empower direct-to-consumer streaming services to proactively reduce churn and maximize customer lifetime value. Trusted by major brands like the NFL, NHL, The Weather Channel, and Big Ten Network, Cleeng's integrated approach helps companies streamline subscription operations and drive sustainable revenue growth across web and mobile channels.
United States
Comscore is a global audience measurement and analytics company that unifies digital, linear TV, and over-the-top viewership data to provide a trusted cross-platform measurement currency. Its proprietary data science removes duplicated viewing across devices and time, enabling person-level and household-level audience ratings for media buyers and sellers. The company serves over 1,200 clients, including digital publishers, TV networks, movie studios, and advertisers, with a data footprint spanning televisions, mobile devices, computers, connected TVs, and movie theaters. Comscore's differentiation lies in its ability to combine census-level data from tags and panels with a global opt-in panel, offering a comprehensive and standardized view of multi-screen consumer behavior.
France
Equativ is a global, end-to-end media platform that unites premium inventory and AI-driven ad technology with advanced curation and high-impact CTV solutions, including server-side ad insertion (SSAI) and shoppable formats. The platform is purpose-built for the attention economy, offering omnichannel capabilities across CTV, video, native, display, and retail media within a single platform called Maestro by Equativ. Following its acquisition of Sharethrough in June 2024 and the subsequent full brand unification in June 2025, Equativ has tripled in size and now operates with over 750 professionals across 20 countries, serving thousands of global brands and all Big Six agencies. Strategic partnerships with Deutsche Telekom and Titan, along with the acquisition of Kamino Retail, further demonstrate its commitment to innovation and global reach.
United States
Evergent provides a unified, enterprise-grade platform for subscription management, billing, payments, and customer lifecycle orchestration, purpose-built for digital media, entertainment, and telecommunications providers. Its AI-powered churn prediction and agentic revenue orchestration capabilities (introduced in 2026) enable businesses to move from transaction-based to intelligence-driven subscriber management. Serving over 990 million end users across 180 countries and partnering with 42 major brands, Evergent differentiates through its holistic approach to monetization flexibility and customer retention at global scale.
United States
Future Today Inc. is a minority-owned, independent streaming technology provider that differentiates itself through its Channel as a Service (CaaS) model, enabling content owners to launch branded ad-supported OTT and FAST channels at scale. The company owns and operates flagship channels including HappyKids, Fawesome, Filmrise, and iFood.tv, and distributes content across major CTV platforms such as Roku, Fire TV, Apple TV, and smart TVs from Samsung, LG, and VIZIO. With over 300 content partners including Sony, Paramount, Lionsgate, and LEGO, Future Today reaches 75 million monthly active users and serves 850 million monthly video streams, offering advertisers brand-safe, targeted audience reach. Its technology portfolio spans content management, app development, cross-channel promotion, and monetization, positioning it as a comprehensive end-to-end solution for the AVOD ecosystem.
United States
Nexxen is a unified advertising technology platform that combines a demand-side platform (DSP) and supply-side platform (SSP), powered by the Nexxen Data Platform. It enables full-funnel performance across linear, CTV, and digital media, with streaming at its core. The platform offers exclusive audience intelligence, automation, and expertise, allowing advertisers and publishers to achieve their goals through integrated planning, activation, monetization, and measurement. Nexxen is publicly traded on Nasdaq (NEXN) and operates globally.
United States
OpenX is an independent omnichannel supply-side platform (SSP) that differentiates itself through a commitment to quality over scale, leveraging AI-powered infrastructure to deliver transparent and fair value exchange between publishers and advertisers. As one of the largest SSPs globally, it supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop, offering supply-side curation, media quality controls, and advanced transparency tools. The company operates the industry's only fully cloud-based infrastructure with leading AI capabilities, designed to make digital advertising safer, smarter, and more adaptable across every format. OpenX's focus on direct partnerships, technological innovation, and integrity positions it as a trusted partner for publishers and buyers navigating the evolving media landscape.
United States
Operative provides an omnichannel advertising management platform that helps media companies automate and unify their linear, digital, and converged advertising workflows. Its AOS platform processes over $60 billion in annual advertising revenue for more than 300 leading media brands, including Fox, NBCUniversal, and Paramount. The company differentiates itself through its ability to manage both traditional linear and streaming ad sales in a single system, and its integration with Salesforce Media Cloud enhances automation and measurement for media companies. Operative has strengthened its offering through acquisitions, including STAQ in 2021, and is backed by SintecMedia.
Netherlands
Piano is a digital analytics and subscription management platform that differentiates itself by unifying analytics, audience segmentation, and commercial personalization into a single AI-driven application. Its market-leading subscription tools enable clients to engage, acquire, and retain paying customers, while Piano Analytics delivers clean, compliant data with AI-powered insights for smarter decision-making. The company has demonstrated strong growth, having raised $88 million in 2021 from investors including Updata Partners and LinkedIn, and has acquired both Norway-based Cxense and France-based AT Internet to expand its capabilities. Piano serves a global client base including the BBC, Deutsche Telekom, Nikkei, AXA and the Wall Street Journal.
United States
Publica is a demand-agnostic CTV ad server that provides broadcasters, TV manufacturers, and OTT apps with ad serving, unified auction tools, and server-side ad insertion for streaming ad breaks. Its platform differentiates through features such as unified auction, ad stitching, campaign management, audience management, reporting, podding, inventory split, and Elea AI. Publica was acquired by Integral Ad Science in 2021 and has received industry recognition, including Best Early Stage Technology Company at the 2020 AdExchanger Awards and Best Sell Side Programmatic Platform at the 2021 Digiday Awards. The company is trusted by global streaming publishers and smart TV manufacturers to power ad pod construction and monetization.
United States
PubMatic is an AI-powered ad tech company that differentiates itself through an intelligent, unified platform designed to deliver measurable advertising performance across premium digital media, including CTV, mobile app, and omnichannel environments. Its AI-first architecture makes intelligence fundamental rather than additive, enabling continuous learning, optimization, and performance at global scale. The company has pioneered major advances in programmatic advertising since 2006, from powering the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. PubMatic's platform connects buyers, publishers, data partners, and commerce media networks with transparency, control, and efficiency.
United States
Recurly is a subscription management and recurring billing platform designed for high-volume digital commerce, particularly serving OTT and streaming brands. The company differentiates itself with industry-leading analytics, revenue recovery tools, and frictionless billing solutions that help maximize subscriber growth and retention. Recurly has raised $39.1M in funding and recently acquired Redfast and Prive to accelerate subscription growth. Trusted by major brands such as Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social, Recurly provides the scalability and intelligence needed for global subscription businesses.
United States
Samsung TV Plus is a leading free ad-supported television (FAST) service integrated directly into Samsung Smart TVs, Galaxy devices, and Family Hub refrigerators. It differentiates itself through seamless hardware integration and a vast content library of over 4,300 linear channels and thousands of on-demand movies and shows globally. The service recently surpassed 100 million monthly active users, reflecting strong adoption and engagement. Notable exclusive offerings include channels like Conan O'Brien TV and Letterman TV, setting it apart from other FAST platforms.
United Kingdom
Singula Decisions provides a subscriber intelligence platform that helps TV subscription businesses drive growth by bridging the 'Air Gap' between subscriber data and actionable insights. Its platform employs the Decision Moments segmentation model, Subscription Scorecard, and Action Library to understand customer journey stages and trigger next best actions. With over 25 years of domain experience managing 30 million subscribers, the company focuses on reducing churn and increasing lifetime value through data-driven engagement.
Germany
smartclip is the adtech business of RTL Group, providing privacy-first advertising solutions across TV, online, and audio. It differentiates itself by offering a unified adtech infrastructure tailored for European broadcasters, enabling cross-screen storytelling on all devices. In 2022, smartclip acquired Realytics to enhance media intelligence, and in July 2025 launched Sidekicks, an agentic AI platform for media workflow automation. These innovations help broadcasters maintain control and privacy while monetizing premium content.
United States
SpringServe is an ad serving platform designed specifically for connected TV (CTV) publishers, offering a demand-agnostic solution that integrates tightly with programmatic SSPs for holistic yield management. Its innovations include white box optimization, a high-performance user interface, and advanced podding logic for customized ad experiences. Acquired by Magnite in 2021, the platform has been enhanced with centralized deal management and dynamic inventory routing, serving major media owners such as VIZIO, Univision, and Pluto TV. The next-generation SpringServe combines its streaming ad server with Magnite's SSP to reduce complexity and improve monetization for CTV publishers.
United States
TiVo brings entertainment together by integrating live TV, on-demand, streaming services, and countless apps into one cohesive experience across any screen. Its versatile platform and audience analytics help studios, networks, and advertisers deepen engagement, drive viewership, and reduce churn. TiVo holds over 6,000 pending and registered patents, reflecting its leadership in content discovery, personalization, and digital rights management—making it a trusted partner for pay-TV operators, content owners, and advertisers worldwide.
United States
TripleLift differentiates itself as the Creative SSP (Supply-Side Platform) that uses creative technology and innovative ad formats to transform digital advertising across web, mobile, and connected TV. The platform integrates supply, audience, and measurement into a single outcome-driven system, helping publishers maximize yield while preserving high-quality user experiences. A key differentiator is its focus on beautiful native, display, and video ad formats paired with smart, data-driven targeting, all powered by over 1 trillion monthly ad transactions. As a minority-owned business and part of the Vista Equity Partners portfolio, TripleLift offers a trusted solution for brands and agencies seeking premium, measurable outcomes across the open internet.
United States
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, specializing in connected TV (CTV) and omnichannel campaign management. Its ViantAI platform introduces fully autonomous advertising solutions, enabling marketers to plan, execute, and measure campaigns with precision and efficiency. The company differentiates itself through people-based advertising on the New Open Web, operating without reliance on third-party cookies, and has earned recognition including Best Demand Side Platform by MarTech Breakthrough and a Great Place to Work certification.
United States
Vibe.co is a self-serve connected TV (CTV) advertising platform that enables performance marketers to launch and optimize streaming TV campaigns with the precision of digital advertising. The platform differentiates itself by leveraging proprietary transactional data for hyper-targeted TV campaigns, offering measurable ROI through metrics like CPA and ROAS, and integrating with tools such as Klaviyo, HubSpot, and Triple Whale. Backed by $80 million in funding and trusted by over 10,000 brands, Vibe.co has achieved rapid growth from $1M to $100M ARR in under two years. In June 2026, Walmart announced an agreement to acquire Vibe.co, integrating its platform into Walmart Connect to expand CTV advertising access for small and mid-sized businesses.
United States
Wurl is a leading Connected TV (CTV) platform that powers the distribution, monetization, and advertising of streaming television content. Its cloud-based marketplace connects content publishers and streamers with advertisers, enabling them to grow audiences and maximize revenue through data-driven technologies. Wurl is a subsidiary of AppLovin (NASDAQ: APP) and operates one of the largest global CTV ad marketplaces, delivering over 110 billion monthly ad impressions across 60+ streaming brands. The company's turnkey platform supports FAST channel distribution and ad inventory management, setting it apart as a comprehensive infrastructure provider for the streaming TV ecosystem.
United Kingdom
Yospace is a leading provider of server-side ad insertion (SSAI) technology that enables broadcasters, network operators, and streaming providers to monetize live and on-demand video with one-to-one addressable ads at scale. The company has been in live production for over a decade, powering more than 8 billion ad stitches per month across four continents, and was a pioneer in live SSAI with the first public proof of concept in 2011. Its platform serves as a trusted interface between streaming engineering and adtech, delivering premium-quality television advertising while providing reliable measurement. Yospace has been recognized as the world’s most trusted ad insertion platform and was acquired by RTL Group in January 2019, further solidifying its position in the market.
