Operative provides an omnichannel advertising management platform that helps media companies automate and unify their linear, digital, and converged advertising workflows. Its AOS platform processes over $60 billion in annual advertising revenue for more than 300 leading media brands, including Fox, NBCUniversal, and Paramount. The company differentiates itself through its ability to manage both traditional linear and streaming ad sales in a single system, and its integration with Salesforce Media Cloud enhances automation and measurement for media companies. Operative has strengthened its offering through acquisitions, including STAQ in 2021, and is backed by SintecMedia.
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Meet Adeline, the assistive AI platform coming soon to Operative media solutions.
Learn about Operative products for digital, linear, and converged advertising.
Learn about Operative products for digital, linear, and converged advertising.
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
Enlist Operative professionals to optimize your ad sales business and manage ongoing operations.
Enlist Operative professionals to optimize your ad sales business and manage ongoing operations.
Enlist Operative professionals to optimize your ad sales business and manage ongoing operations.
Enlist Operative professionals to optimize your ad sales business and manage ongoing operations.
Michael Napodano
Chief Executive Officer
Hanan Aharoni
Chief Financial Officer & Chief Operating Officer
Will Christacakos
VP
Dang Ly
Chief Product Officer
Christian Y.
VP of Product Design
Bryan Scivolette
VP of Product Management
Sam Aberman
VP of Product Management - Core Products, Cloud & AI
Charles Thornton
Head of Product Marketing
Camelia Stefan
Senior Director of Product Management
Chris Hession
VP of Global Marketing
Naren Rajappa
Chief Technology Officer
Omer Philip
VP Engineering
Preethi Ramanathan
General Manager, India & VP, Engineering
Karthik M.
Chief Information Officer
David Dembowski
Global Chief Revenue Officer (CRO)
Tom Paradiso, OLY
VP Sales Operations and Customer Success
Jamie Cherlin
SVP Sales, Software Solutions
Andrew Sullivan
SVP, Sales Solutions
Simon Morning
VP, Solutions & Automation
Avi Yampolsky
VP, International Accounts
