Operative provides an omnichannel advertising management platform that helps media companies automate and unify their linear, digital, and converged advertising workflows. Its AOS platform processes over $60 billion in annual advertising revenue for more than 300 leading media brands, including Fox, NBCUniversal, and Paramount. The company differentiates itself through its ability to manage both traditional linear and streaming ad sales in a single system, and its integration with Salesforce Media Cloud enhances automation and measurement for media companies. Operative has strengthened its offering through acquisitions, including STAQ in 2021, and is backed by SintecMedia.
An omnichannel ad management platform for converged media workflows, including planning, orders, billing, and sales operations.
A digital ad management and order management platform focused on maximizing yield across channels and quote-to-cash workflows.
A media and advertising analytics platform that automates data collection, normalization, reporting, and benchmarking.
An assistive AI platform that adds conversational help, workflow automation, and insights across Operative products.
Michael Napodano
Chief Executive Officer
Will Christacakos
VP
Hanan Aharoni
Chief Financial Officer & Chief Operating Officer
Dang Ly
Chief Product Officer
Christian Y.
VP of Product Design
Bryan Scivolette
VP of Product Management
Sam Aberman
VP of Product Management - Core Products, Cloud & AI
Charles Thornton
Head of Product Marketing
