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Wurl

Streaming Advertising & MonetizationCTV/OTTPlatforms (Video & OTT)

Website

www.wurl.com

Contact

press@wurl.com

Category

Monetization & Ad Tech

Type

Vendor

Blog / NewsLinkedIn
Updated Jul 9, 2026 ·

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Wurl

Wurl homepage screenshot

Overview

Wurl is a leading Connected TV (CTV) platform that powers the distribution, monetization, and advertising of streaming television content. Its cloud-based marketplace connects content publishers and streamers with advertisers, enabling them to grow audiences and maximize revenue through data-driven technologies. Wurl is a subsidiary of AppLovin (NASDAQ: APP) and operates one of the largest global CTV ad marketplaces, delivering over 110 billion monthly ad impressions across 60+ streaming brands. The company's turnkey platform supports FAST channel distribution and ad inventory management, setting it apart as a comprehensive infrastructure provider for the streaming TV ecosystem.

Products & Services

BrandDiscovery

A contextual advertising solution that uses GenAI to provide scene-level targeting for CTV ads.

AdPool

Wurl’s advertising solution for programmatic access and monetization across streaming TV inventory.

ContentDiscovery

A distribution and discovery offering that helps content owners find more viewers and maximize returns.

Global FAST Pass

A global onramp for FAST channels designed to simplify distribution to streaming platforms worldwide.

Managed Channel Services

Tools and services for scheduling and managing live, linear, and VOD programming for distribution.

Leadership

  • Dave Bernath

    Chief Executive Officer

  • Fabiano Barbieri, MBA

    Senior Director of Operations

  • Josh Chesarek

    VP Engineering Operations

  • Kelsey Duska

    Director of Product Marketing

  • Germaine Montagne

    VP of Marketing

  • Yuval Fisher

    Chief Technology Officer

  • Nam Ly

    VP of Engineering

  • Mikey Garcia

    VP, Advertising Engineering

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