Comscore is a global audience measurement and analytics company that unifies digital, linear TV, and over-the-top viewership data to provide a trusted cross-platform measurement currency. Its proprietary data science removes duplicated viewing across devices and time, enabling person-level and household-level audience ratings for media buyers and sellers. The company serves over 1,200 clients, including digital publishers, TV networks, movie studios, and advertisers, with a data footprint spanning televisions, mobile devices, computers, connected TVs, and movie theaters. Comscore's differentiation lies in its ability to combine census-level data from tags and panels with a global opt-in panel, offering a comprehensive and standardized view of multi-screen consumer behavior.
Proximic by Comscore has launched new transcript-level targeting and measurement integrations across audio platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The new infrastructure utilizes transcript analysis to map audio content to IAB categories and brand safety segments for programmatic ad activation.
Comscore has expanded its Proximic transcript-level intelligence tools to integrate with streaming platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The integration allows advertisers to perform episode-level ad targeting and brand safety analysis by moving beyond traditional genre metadata to evaluate actual audio content.
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Comscore said its Proximic by Comscore contextual and ID-free Predictive Audience segments are now available natively in Amazon DSP, enabling privacy-forward targeting across CTV and web/mobile inventory.
Comscore filed an 8-K on June 23 describing the outcome of its 2026 Annual Meeting and related charter amendment becoming effective on June 16, 2026.
