Website
www.samsung.com/us/tv-plusContact
noreply.sec@samsung.comCategory
Monetization & Ad Tech
Type
Vendor
Samsung TV Plus is a leading free ad-supported television (FAST) service integrated directly into Samsung Smart TVs, Galaxy devices, and Family Hub refrigerators. It differentiates itself through seamless hardware integration and a vast content library of over 4,300 linear channels and thousands of on-demand movies and shows globally. The service recently surpassed 100 million monthly active users, reflecting strong adoption and engagement. Notable exclusive offerings include channels like Conan O'Brien TV and Letterman TV, setting it apart from other FAST platforms.
Samsung Ads has officially integrated Amazon Ads’ remote-enabled interactive video ad technology into the Samsung TV Plus FAST service, enabling new shoppable TV capabilities. Flagship brand partners, including Logitech and Reckitt, are launching the first remote-driven ad experiences to connect viewing attention directly with commerce. This integration allows advertisers to access Samsung's CTV inventory through the Amazon DSP using native shopping signals.
Samsung Ads reports that streaming accounted for 77% of Q1 2026 TV viewership, with over three-quarters of that being ad-supported streaming. The company highlights the shift to ad-supported streaming as the new standard and positions its platform to help advertisers optimize campaigns through proprietary data and first-party insights. Samsung Ads aims to offer incremental reach and reduce duplication for CTV strategies.
Samsung has launched its Cinematic Look-Up Table (Cine LUT) feature for the Galaxy S26 series, built on its Advanced Professional Video (APV) codec. Developed in collaboration with U5K Imageworks, Cine LUT aims to make professional color grading accessible to mobile video creators, enabling cinematic looks directly on the phone. The feature allows users to apply professional color styles to Log video footage captured with the device, addressing the challenge of mobile color grading and streamlining the creation of high-quality video content.
Samsung Malaysia announced that its entire 2026 television lineup will integrate AI technology. This move signifies Samsung's full transition to what it terms the 'AI TV era' across all new models for that year.
Samsung Ads has launched "Performance TV," a full-funnel performance platform with AI-powered ad products, at IAB NewFronts 2026. This includes a partnership with Amazon Ads to integrate Amazon's interactive video ad technology into Samsung TV Plus, allowing for shoppable ads with "Add to Cart" functionality for Amazon sellers and other calls to action. The platform also utilizes AI for contextual targeting and audience collectives to enhance ad performance on the Samsung connected TV ecosystem.
Samsung Electronics showcased its 2026 AI-powered TV, display, and audio innovations at its European Tech Seminar in Frankfurt, Germany. Key features include Vision AI Companion for intuitive interaction, AI Upscaling Pro, AI Soccer Mode Pro, and AI Sound Controller Pro for optimizing viewing experiences. The company plans to expand AI capabilities across its entire 2026 TV lineup.
Samsung reports that its free, ad-supported streaming service Samsung TV Plus has surpassed 100 million monthly active users as it enters 2026. The platform’s growth is attributed to marquee live events, interactive fan experiences, and key industry partnerships.
