Samsung reports that its free, ad-supported streaming service Samsung TV Plus has surpassed 100 million monthly active users as it enters 2026. The platform’s growth is attributed to marquee live events, interactive fan experiences, and key industry partnerships.
Hitting 100 million monthly users converts Samsung TV Plus from promising FAST experiment into a major ad-platform contender. For advertisers, that audience scale and event-driven engagement improve reach and targeting across CTV. For rivals and streaming licensors, the milestone reinforces the power of OEM distribution and live events to accelerate adoption — not just content catalogs. Expect greater advertiser spend, more partnership deals, and intensified competition over interactivity and live rights. Strategic takeaway: owning hardware-distributed endpoints remains one of the clearest paths to scalable, low-friction FAST growth.
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