Samsung TV Plus has expanded its FAST platform in France by adding six new channels, including content from public service broadcasters France Télévisions and TF1. The move aims to increase the platform's local content footprint and strengthen its position in the French market.
Securing content from France Télévisions and TF1 signals a shift in FAST strategy toward high-trust, local public service broadcasting. By integrating established linear brands like France 24, Samsung is positioning its hardware-integrated service as a primary alternative to traditional cable and satellite bundles in the French market. This move pressures competing FAST aggregators to secure similar local licensing deals to remain relevant to regional audiences who prioritize domestic news and culture. As the platform scales its local footprint, the industry should watch for whether these PSB partnerships lead to deeper data-sharing agreements or co-exclusive windows between Samsung and European public broadcasters.
Samsung TV Plus has expanded its French FAST lineup by adding six new channels featuring content from France Télévisions, TF1, France 24, and Le Figaro TV. This strategic move integrates high-trust, local public service broadcasting into the platform, positioning Samsung as a viable alternative to traditional cable and satellite bundles in France.
The expansion includes six new channels featuring content from France Télévisions, TF1, France 24, and Le Figaro TV, including titles like Cuisine Ouverte, On n’est pas couché, Le jour où tout a basculé, and Confessions Intimes.
Securing content from these major broadcasters signals a shift in FAST strategy toward high-trust, local public service broadcasting, helping Samsung compete with traditional cable and satellite providers in the French market.
Le Figaro TV adds a cultural vertical to the Samsung ecosystem, focusing on history, arts, and lifestyle analysis.
TF1 has contributed the relationship docuseries Confessions Intimes, which features over 300 episodes optimized for binge-watching.
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