Samsung TV Plus EMEA has expanded its partnership with ITV Studios' Zoo 55 to add new channels, including The Voice Global and VICE, to its FAST service. This deal aims to strengthen the platform's library of premium entertainment and public service broadcaster content across European markets.
This deal signals a shift in FAST strategy toward securing exclusive, high-value public service broadcaster content to differentiate from generic library aggregators. By integrating globally recognized franchises like The Voice, Samsung is positioning its hardware-integrated service as a direct competitor to traditional pay-TV and premium SVOD tiers in fragmented European markets. The inclusion of VICE further targets younger demographics that are increasingly moving away from linear broadcasting. As hardware manufacturers leverage their gatekeeper status, the industry should watch for similar exclusive windowing agreements between TV OEMs and major production houses like ITV Studios ahead of major trade events like MIPCOM.
The expansion of free ad-supported streaming service options continues to reshape how global audiences access legacy studio content.
Samsung TV Plus has expanded its EMEA content partnership with ITV Studios, adding channels like The Voice Global and VICE to its free ad-supported streaming service. This strategic move secures high-value, exclusive programming to differentiate the platform from generic aggregators and compete directly with traditional pay-TV and premium SVOD services.
The expansion includes ITV Studios' Zoo 55 content, such as The Voice Global, VICE, VICE: Dark Side Of, and River Monsters, joining existing shows like The Graham Norton Show.
The content is rolling out across the UK, Scandinavia, Germany, and France, with specific regional availability varying by channel and program.
It signals a shift toward securing exclusive, high-value public service broadcaster content to help the platform compete with premium SVOD tiers and traditional linear broadcasting.
VICE and VICE: Dark Side Of are scheduled to debut in the UK this October.
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