Singapore-based RisingJoy is scaling its vertical anime production to 30 titles by Q1 2027, utilizing AI production tools to manage costs and increase output. The company has also signed a memorandum of understanding with NTT DOCOMO Studio & Live to facilitate the international distribution of Japanese vertical content.
The shift toward vertical anime production signals a move to capture high-engagement mobile audiences that traditional horizontal formats often overlook. By utilizing AI to lower production barriers, RisingJoy is attempting to build character-driven franchises within the cost structures of micro-entertainment. This strategy challenges the industry standard of Chinese-led production for global markets by sourcing IP and talent locally in Southeast Asia. As vertical series gain traction on platforms like TikTok Minis, the success of this 30-title slate will serve as a benchmark for whether niche anime loyalty can scale into a sustainable B2B licensing model. Watch for the performance of the four upcoming 2026 releases to gauge viewer retention across the IDN App and sooka.
RisingJoy's expansion into AI filmmaking expansion reflects a broader trend of regional studios leveraging automated workflows to compete with global content giants.
RisingJoy is scaling its vertical anime production to 30 titles by Q1 2027, utilizing AI-assisted tools to manage budgets for short-form content. This expansion, supported by a distribution partnership with NTT DOCOMO Studio & Live, aims to capture mobile audiences and test the viability of a sustainable B2B licensing model for anime.
RisingJoy plans to grow its production slate from six current titles to 30 by March 2027.
RisingJoy is using AI-assisted production tools to increase output volume while maintaining the budget constraints required for short-form vertical content.
RisingJoy has entered a distribution partnership with NTT DOCOMO Studio & Live to bring Japanese vertical content to international markets.
Current RJOY Originals are available on regional platforms including the IDN App and Astro's sooka, where they rank in the top 10 by views.
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