IAB (Interactive Advertising Bureau)
United States
The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising industry, differentiating itself through the development of technical standards via its IAB Tech Lab and the publication of critical market research. It provides a unified voice for over 700 member companies—including media, brands, agencies, and technology firms—to advocate for favorable public policy and industry best practices. IAB also offers professional development and certification programs that elevate workforce expertise across the digital advertising ecosystem. Its focus on standardization, research, and advocacy sets it apart as the central authority driving innovation and trust in interactive advertising.
Monetization & Ad Tech
