The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising industry, differentiating itself through the development of technical standards via its IAB Tech Lab and the publication of critical market research. It provides a unified voice for over 700 member companies—including media, brands, agencies, and technology firms—to advocate for favorable public policy and industry best practices. IAB also offers professional development and certification programs that elevate workforce expertise across the digital advertising ecosystem. Its focus on standardization, research, and advocacy sets it apart as the central authority driving innovation and trust in interactive advertising.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB released a new guide on June 24, 2026 that provides a framework for redesigning workflows, roles, and operating models so organizations can capture more value from AI.
IAB promoted a June 24, 2026 workshop with Alvarez & Marsal focused on how agencies, brands, publishers, and ad tech firms can scale AI impact across media workflows.
The IAB has released its Campaign Data Standards 1.0 for public comment as part of Project Eidos, aiming to standardize campaign data to improve measurement, comparison, and optimization across the digital advertising ecosystem. These proposed standards provide consistent classifications for placements, formats, and media types, along with required data fields to reduce reconciliation efforts and foster a common language for the industry.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
The Interactive Advertising Bureau (IAB) released a statement on the introduction of the SECURE Data Act (H.R. 8413) in the U.S. Congress. The IAB expressed encouragement for a federal privacy standard that could harmonize differing state laws on issues like data minimization and sensitive data definitions. The organization stated it will focus on ensuring the legislation includes clear due diligence standards and robust contracting requirements to extend privacy obligations throughout the digital advertising ecosystem.
