The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising industry, differentiating itself through the development of technical standards via its IAB Tech Lab and the publication of critical market research. It provides a unified voice for over 700 member companies—including media, brands, agencies, and technology firms—to advocate for favorable public policy and industry best practices. IAB also offers professional development and certification programs that elevate workforce expertise across the digital advertising ecosystem. Its focus on standardization, research, and advocacy sets it apart as the central authority driving innovation and trust in interactive advertising.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
Bringing consistency to measurement
Insights into the evolving data landscape
CCPA, GDPR, and more
In-depth crash courses designed to deepen you and your team’s knowledge of digital media
Certification exams that demonstrate you and your team perform against the highest industry standards. Prep courses available via the IAB for select Certifications.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
IAB delivers industry-leading conferences and webinars that empower digital marketers with cutting-edge insights, trends, and strategies to stay ahead in an ever-evolving landscape.
Join us for the 2026 IAB Podcast Upfront, the premier event where audio and podcasting innovators sound off.
Gaming has rapidly become one of the most influential consumer markets, with players dedicating hours each week to their favorite titles.
Artificial intelligence is transforming how work gets done across the media and marketing ecosystem.
As video inventory expands across streaming, social, and publisher platforms, advertisers and publishers need smarter ways to evaluate content and unlock opportunity at scale.
The Interactive Advertising Bureau (IAB) has released an updated, modular legal framework designed to modernize how digital advertising agreements are structured, negotiated, and executed.
Just released: IAB Internet Advertising Revenue Report: Full Year 2025.
IAB released a new guide on June 24, 2026 that provides a framework for redesigning workflows, roles, and operating models so organizations can capture more value from AI.
IAB promoted a June 24, 2026 workshop with Alvarez & Marsal focused on how agencies, brands, publishers, and ad tech firms can scale AI impact across media workflows.
The IAB has released its Campaign Data Standards 1.0 for public comment as part of Project Eidos, aiming to standardize campaign data to improve measurement, comparison, and optimization across the digital advertising ecosystem. These proposed standards provide consistent classifications for placements, formats, and media types, along with required data fields to reduce reconciliation efforts and foster a common language for the industry.
The Interactive Advertising Bureau (IAB) released a statement on the introduction of the SECURE Data Act (H.R. 8413) in the U.S. Congress. The IAB expressed encouragement for a federal privacy standard that could harmonize differing state laws on issues like data minimization and sensitive data definitions. The organization stated it will focus on ensuring the legislation includes clear due diligence standards and robust contracting requirements to extend privacy obligations throughout the digital advertising ecosystem.
