The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising industry, differentiating itself through the development of technical standards via its IAB Tech Lab and the publication of critical market research. It provides a unified voice for over 700 member companies—including media, brands, agencies, and technology firms—to advocate for favorable public policy and industry best practices. IAB also offers professional development and certification programs that elevate workforce expertise across the digital advertising ecosystem. Its focus on standardization, research, and advocacy sets it apart as the central authority driving innovation and trust in interactive advertising.
Blog featuring news, analysis, and thought leadership for digital advertising and media professionals.
Industry research, reports, and insights covering digital advertising, media, and marketing trends.
Industry conferences, webinars, and flagship events hosted by IAB.
Professional development, training, and certification programs for digital media and marketing professionals.
Member offering and program area highlighted by IAB for additional access and benefits.
David Cohen
Chief Executive Officer
David J. Moore
Chairman of the Board; Chairman IAB Tech Lab; Member & Ex Officio Board Member
John Grifferty
VP, Member Engagement & Operations
Soizic Sacrez
VP of Marketing
David Cohn
CRO Council Member
Steve Triplett
CRO Council Member
Michael Kiernan
CRO Council Member
Kathleen McKay
VP, Events
IAB released a new guide on June 24, 2026 that provides a framework for redesigning workflows, roles, and operating models so organizations can capture more value from AI.
IAB promoted a June 24, 2026 workshop with Alvarez & Marsal focused on how agencies, brands, publishers, and ad tech firms can scale AI impact across media workflows.
