IAB (Interactive Advertising Bureau) in the news

1. Sep 22PR Newswire: IAB Tech Lab releases AAMP 3.0 to standardize agentic media buying

   Also covered by: IAB Tech Lab, MediaPost

2. Sep 21Beet.TV: Substack launches brand partnerships operation to capture creator economy ad spend
3. Sep 18EMARKETER: IAB Tech Lab proposes Programmatic Standard Practices v1 for public feedback
4. Sep 18GamesBeat: Zynga launches Zynga Ads+ platform for mobile gaming inventory
5. Sep 18AdExchanger: IAB report finds 43% of CTV buyers lack inventory confidence
6. Sep 17MediaPost: IAB Tech Lab introduces Programmatic Standard Practices v1 for public comment
7. Sep 16MediaPost: IAB and Bluefish warn of 10% to 20% AI inaccuracy rates
8. Sep 16Inside Radio: IAB: Podcast revenue grew 17.6% to $3 billion in 2025
9. Sep 14PPC Land: IAB Tech Lab moves technical specifications from PDF to GitHub
10. Sep 14Roastbrief: IAB study finds digital audio delivers 75% incremental reach over CTV
11. Sep 13PPC Land: IAB Tech Lab finalizes OpenRTB extension for feed-driven product listing ads
12. Sep 10Digiday: IAB raises 2026 U.S. ad spend growth forecast to 12.3%

    Also covered by: Cynopsis, Larping Agency

13. Sep 10MarTech Series: Telly expands Magnite partnership to enable programmatic Home Screen ad buying

    Also covered by: AdExchanger

14. Sep 5PPC Land: IAB and IAB Europe finalize in-store retail media measurement standards
15. Sep 5PPC Land: OpenX backs IAB UK Gold Standard for CTV and retail media
16. Sep 3The Media Leader: Yospace launches Ad Presentation for non-linear ad formats at scale
17. Sep 2AdExchanger: IAB projects CTV advertising will grow 14% in 2026

    Also covered by: Cynopsis

18. Sep 1IETF: IAB rejects ITU-T request for top-down AI agent standardization
19. Sep 1PPC Land: Google transitions DV360 and Campaign Manager 360 to begin-to-render impression counting
20. Sep 1Beet.TV: FreeWheel develops programmatic specs for CTV native home screen formats
21. Aug 31Broadband TV News: Yospace launches Ad Presentation solution for non-linear streaming formats
22. Aug 30PPC Land: IAB Tech Lab adds DOOH and QTY objects to OpenRTB protocol
23. Aug 30PPC Land: IAB Tech Lab finalizes AAMP standards for agentic advertising automation
24. Aug 27ExchangeWire: Sigma Software CEO Katherine Tuluzova Joins IAB Tech Lab Board
25. Aug 27IAB Tech Lab: IAB Tech Lab projects CTV ad spend to reach $29.3B by 2026
26. Aug 27Decode TV: Yospace launches plugin for IAB Tech Lab Ad Format Hero standards

    Also covered by: KitPlus, TVNewsCheck

27. Aug 27Yospace: Yospace launches Ad Presentation solution for non-linear streaming ad formats
28. Aug 27Advanced Television: Yospace launches Ad Presentation solution for non-linear streaming ad formats
29. Aug 27Yospace: Yospace launches Ad Presentation solution for non-linear streaming ad formats
30. Aug 26Beet.TV: Future plc VP warns agentic AI could erode programmatic economies of scale
31. Aug 26Beet.TV: Future plc VP warns agentic AI could eliminate programmatic economies of scale
32. Aug 26VideoWeek: IAB develops framework to measure AI influence on advertising conversions
33. Aug 26Beet.TV: IAB reports podcast ad revenue grew to $2.9B in 2025
34. Aug 26Beet.TV: Future plc VP warns agentic AI could eliminate programmatic economies of scale
35. Aug 26ExchangeWire: ExchangeWire speakers pivot from AI hype to agentic advertising workflows
36. Aug 25Digiday: IAB develops framework for measuring advertising in AI agent environments

    Also covered by: Beet.TV

37. Aug 24Digiday: IAB develops measurement framework for ads served to AI agents
38. Aug 24PPC Land: IAB Tech Lab finalizes OpenRTB extension for retail product listing ads

    Also covered by: PPC Land, PPC Land

39. Aug 21Inside Radio: IAB report says audio measurement tools are closing the digital attribution gap
40. Aug 20MediaPost: IAB updates AI disclosure framework as labeling cuts clickthroughs by 31.5%

    Also covered by: PPC Land, Marketing Dive, Morning Brew

41. Aug 19PPC Land: IAB releases AI disclosure framework citing 31.5% click-through rate drop
42. Aug 19Boxoffice Pro: GDC Technology deploys 50 DTS:X for IAB screens in South Asia
43. Aug 19IAB Tech Lab: IAB Tech Lab clarifies AAMP scope across full advertising workflows
44. Aug 18Podcast News Daily: IAB Tech Lab updates Global Privacy Protocol and Data Deletion Framework
45. Aug 18Next in Media: IAB reports US video ad spend reaches $82 billion
46. Aug 17AdNews: IAB Australia: 75% of agencies expect increased pDOOH investment by 2026

    Also covered by: B&T

47. Aug 12MarTech: IAB report finds only 57% of buyers trust programmatic transparency
48. Aug 12IAB Tech Lab: IAB Tech Lab releases Agentic Real Time Framework v1.0 for OpenRTB
49. Aug 11IAB Tech Lab: IAB Tech Lab updates Global Privacy Protocol for MSPA compliance

    Also covered by: PR Newswire, AOL, PR Newswire

50. Aug 10Beet.TV: IAB launches Global Creator Week to establish creator economy measurement standards
51. Aug 7MediaPost: IAB Tech Lab develops MCP and A2A protocols for agentic advertising
52. Aug 6PPC Land: IAB Australia details SGAI as hybrid alternative to SSAI and CSAI
53. Aug 4IAB Tech Lab: IAB Tech Lab updates OpenRTB and Prebid for Agentic Audiences standard
54. Aug 4Comscore: Proximic by Comscore integrates transcript-level targeting with Spotify and SiriusXM
55. Aug 4Affiverse Media: IAB introduces measurement framework for brand visibility in AI discovery platforms
56. Aug 3AdExchanger: IAB publishes guidelines for measuring brand visibility in AI search

    Also covered by: AdExchanger

57. Aug 3IAB UK: IAB Tech Lab releases AAMP 2.3 for agentic advertising governance
58. Aug 3Marketing Dive: IAB releases standardized guidelines for AI-powered discovery visibility measurement
59. Jul 31Rust Research (docs.rs): VASTlint launches Rust-based validator for IAB Tech Lab VAST specifications
60. Jul 31Portada: IAB and IAB Tech Lab propose Redefining Media Types standard
61. Jul 31PPC Land: IAB Polska maps EU political ad rules for pay-TV and programmatic
62. Jul 31AdExchanger: Time tests ad formats targeting AI bots to offset traffic loss
63. Jul 30IAB Tech Lab: IAB Tech Lab releases AAMP 2.3 for enterprise agentic advertising

    Also covered by: AdExchanger, IAB Tech Lab, MediaPost

64. Jul 28PPC Land: Amazon says conversational chat usage now exceeds search bar in US
65. Jul 28Digiday: IAB Redefining Media Types Standard targets automated video ad transparency
66. Jul 25PPC Land: Acast revenue per listen jumps 26% despite 2% audience growth
67. Jul 24PPC Land: The Trade Desk expands OpenPath to direct CTV pause ads
68. Jul 24AdExchanger: Warner Bros. Discovery plans shoppable pause ads for late 2024

    Also covered by: AdExchanger

69. Jul 23Podcast News Daily: Acast reports 28% Q2 revenue growth led by North American gains
70. Jul 23MM+M: Pharma brands pivot to vertical video as social ad spend grows
71. Jul 22AdTech Radar: IAB Tech Lab releases Podcast Technical Measurement Guidelines Version 2.3
72. Jul 22IAB Tech Lab: IAB Tech Lab updates OpenRTB and VAST for CTV ad signaling

    Also covered by: Cynopsis

73. Jul 22PPC Land: IAB Tech Lab extends podcast measurement rules to video RSS feeds

    Also covered by: Podnews

74. Jul 20PPC land: Electronic Arts launches proprietary ad server to monetize 1 billion monthly matches
75. Jul 19The Australian Financial Review: Andrew Forrest pressures IAB Australia to penalize Meta over scam revenue
76. Jul 15Morning Brew: Two in five ad buyers cite interactive gaps as CTV barrier
77. Jul 15Podcast News Daily: U.S. digital video ad spend projected to hit $81.9 billion by 2026
78. Jul 14NewsCheckMedia: IAB report reveals buyer trust deficit in $80B digital video market
79. Jul 14PPC Land: Only 57% of buyers trust CTV transparency as social video spend leads
80. Jul 14Marketing Dive: CTV ad spend hits $29B despite 43% of buyers lacking trust
81. Jul 13AdExchanger: IAB Tech Lab introduces ARTF and Agentic Audiences for sub-100ms bidding

    Also covered by: AdExchanger

82. Jul 12PPC Land: Agency media profits face 80% reckoning as AI automates buying
83. Jul 12PPCLand: IAB opens 30-day comment period for unified video classification standard

    Also covered by: PR Newswire, MediaPost

84. Jul 10VideoWeek: BBC and Channel 4 weigh joint streamer to counter US giants
85. Jul 9AdExchanger: IAB launches RMT framework to unify fragmented digital video definitions

    Also covered by: MediaPost

86. Jul 8Digiday: Ad industry faces commoditization as efficiency metrics decouple from business value
87. Jul 8Beet.TV: IAB CEO: AI is disrupting the digital ad model for developers
88. Jul 8Digiday: European digital ad spend hits €131B as video crosses critical 50% threshold

    Also covered by: PPC Land, Internet Retailing

89. Jul 6AdExchanger: IAB Tech Lab to standardize programmatic pause ads this month
90. Jul 5PPC Land: Sounder adds sentiment scoring to podcast categories for precise ad targeting
91. Jun 24Lexpert: Samsung Ads adopts privacy-by-design framework for scaling AI advertising governance
92. Jun 24AdExchanger: Amazon launches Alexa+ Agentic Ads for direct Echo Show commerce

    Also covered by: AdExchanger

93. Jun 24MediaPost: IAB Tech Lab standardizes technical custody to audit programmatic supply paths

    Also covered by: IAB Tech Lab, Podcast News Daily, MarTech, PR Newswire

94. Jun 22TheDesk.net: WPP leads tech titans in AI-driven video advertising standards push

    Also covered by: Source

95. Jun 18MediaPost: WPP leads major publishers in new AI 'buyer agent' standard trial
96. Jun 18Marketing Report: Gracenote and PubMatic bridge CTV content signal gap with programmatic integration
97. Jun 18Nielsen: Gracenote and PubMatic bridge the CTV content signal gap for sports

    Also covered by: Gracenote

98. Jun 18Index Exchange: IAB Tech Lab and Index Exchange slash programmatic latency by 95%
99. Jun 17PPC Land: Google to activate IP-based ad personalization in Europe on August 3
100. Jun 17Demand Gen Report: Chalice AI and Equativ embed bidding agents into programmatic supply layer
101. Jun 17IAPP.org: IAB brings automated Diligence Platform to EU with Germany launch
102. Jun 17Amazon Web Services: AWS and NVIDIA launch GPU-accelerated framework for real-time agentic bidding

     Also covered by: GitHub

103. Jun 17PRNewswire: Gracenote and PubMatic partnership targets the 86% CTV data gap
104. Jun 7Beet.TV: Beet.TV Unveils Key Industry Events and Partnerships for 2026
105. Jun 6PPC Land: AdPlayer.Pro Scales to 551M Daily Requests, Adds Vertical Video Support
106. Jun 5PPC Land: IAB Europe updates TCF consent rules for CTV and cross-device targeting
107. Jun 5Iabtechlab: IAB Tech Lab sets 2026 events targeting Agentic AI and TV
108. Jun 2Mi-3: Australian Digital Ad Industry Faces Talent Shortage as AI Skills Dominate Hiring
109. May 31PPC land: Spain's social media users jump to 7.2 platforms - but 42% quit at least one
110. May 31PPC Land: IAB UK launches first creator qualification as brands chase trust
111. May 30The Desk: IAB Tech Lab releases guidelines to address AI crawlers, bots - TheDesk.net
112. May 27AdExchanger: How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out | AdExchanger
113. May 27AdExchanger: Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media | AdExchanger
114. May 27PR Newswire: IAB Tech Lab Releases Guidance On AI System Bot Management Strategies For Public Comment
115. May 21Skelyon: Skelyon finally goes live!
116. May 14Digiday: Marketers add guardrails to AI-powered programmatic buying
117. May 14IAB (Interactive Advertising Bureau): IAB Releases Campaign Data Standards 1.0 for Public Comment
118. May 13IAB Australia: Video Summit 2026: Highlights and Key Takeaways - IAB Australia
119. May 12IAB Tech Lab: CTV Graduates, Definitions Still Matter. What’s in a Name?
120. May 11MarTech Cube: U.S. Video Ad Market to Surpass $80B, IAB Reports
121. May 10PPC Land: Spain's CTV market hits 95% penetration - but ads still face a trust gap
122. May 5Digiday: Social video ad spending is set to outpace CTV in growth rate this year
123. May 5MediaPost: Digital Video Ad Spend To Climb 11% To $82B In 2026: IAB 05/05/2026
124. Apr 23IAB Tech Lab: Introducing the AAMP 2.0 Release
125. Apr 23IAB (Interactive Advertising Bureau): IAB Statement on the SECURE Data Act
126. Apr 16IAB (Interactive Advertising Bureau): Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary
127. Apr 9Ateme: Client-Side Beaconing & IAB Open Measurement for OTT DAI
128. Apr 3Hugh Scallon: Tubitopia: An Advertiser’s Paradise IAB Newfronts 2026 Content Highlights
129. Mar 28Trevor de Gorter: Absolutely BANANAS couple of weeks in New York with the Tubi crew!
130. Mar 28Suvi Leino: Weekly Wrap – Week 13: Key Ad Tech and Media Stories for Digital Publishers
131. Mar 28Relevant Digital: Weekly Wrap – Week 13: Key Ad Tech and Media Stories for Digital Publishers
132. Mar 28Programmatic Decoded: A Complete Breakdown of Supply Path Optimization (SPO)
133. Mar 28Neal Richter: Amazon Ads: The Connective Tissue of the Streaming TV Ecosystem
134. Mar 27Vijay Balan: Amazon Ads: The Connective Tissue of the Modern Streaming TV Ecosystem
135. Mar 27Anoki AI: Anoki Debuts ContextIQ for Live News at IAB NewFronts
136. Mar 27Adam Wagner: The Convergence of Commerce and Content: Insights From Shoptalk and NewFronts
137. Mar 27Netskrt Systems Inc.: Closing the Infrastructure Gap: Supporting the Future of Live Streaming
138. Mar 26Paul Gubbins: IAB Europe Virtual Programmatic Day CTV Track Announcement
139. Mar 26Clarivoy: TV and streaming have always driven auto shoppers to dealerships. Proving it has been the hard part.
140. Mar 26Jon Watts: Closing the Gap: Reconnecting Fragmented TV Measurement at CIMM East
141. Mar 26Clarivoy: TV and streaming have always driven auto shoppers to dealerships. Proving it has been the hard part.
142. Mar 26Cynopsis Media: Cynopsis 03/26/26: CBS Media Ventures Sets 2026-27 Slate
143. Mar 26Jon Watts: CIMM East Preview: Addressing the Fragmented TV Measurement Gap
144. Mar 26Radio Connects: Streamlining Digital Video: IAB Addresses Fragmentation and Measurement Gaps
145. Mar 26Jon Watts: Closing the Measurement Gap: A New Path for Cross-Platform Accountability
146. Mar 25Rahul B.: How CTV advertising prepped for next-gen reinvention at NewFronts
147. Mar 22Shawn Jensen: The IAB’s TCF v2.3 Deadline Just Passed
148. Mar 19Upwave: Upwave at IAB NewFronts March 25th Preview
149. Mar 19Business Wire: Genius Sports to Host NewFront on March 26 to Showcase Immersive Advertising and Real-Time Activation Solutions
150. Mar 19IAB Europe: BVDW Releases Big Screen Compass Mapping Germany's TV Advertising Evolution
151. Mar 16Karen Babcock: The next era of TV belongs to those who can unify it. And we can.
152. Mar 15PPC Land: OpenX and TVision bring real-time attention targeting to CTV buyers
153. Mar 10Jason Kuruvilla: Cox Media Group and Amazon Collaborate on Connected TV and OTT Advertising
154. Feb 25The Channel Store: CTV Advertising Growth in Spain: IAB Spain and PwC Market Analysis
155. Feb 23Cynopsis Media: 02/23/26: Cynopsis Media Tech Update
156. Feb 20Cynopsis Media: Cynopsis 02/20/26: Yanked Colbert Interview Draws 8 Million Engagements
157. Feb 19IAB Tech Lab: Live Events Ad Playbook - IAB Tech Lab
158. Feb 18IAB Tech Lab: Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies - IAB Tech Lab
159. Feb 13Cynopsis Media: Cynopsis 02/13/26: “Off Campus” Makes the Grade at Prime Video
160. Feb 9Prensario: Dynamic Ad Insertion 3.0: How new standards are shaping streaming monetization
161. Feb 6NewscastStudio: Why ad measurement is becoming the real battleground in OTT advertising
162. Jan 29IAB Europe: Key Takeaways from Our Second Connected TV (CTV) Workshop in London
163. Jan 5John Ebbert: Today's Tips for Monday, January 5
164. Jan 4Joy, Yu-Yi Chu: Programmatic Advertising Just Got A Massive Speed Upgrade
165. Dec 23RCBS UNIVERSITY CENTER: AI per Content Creation: Crea Contenuti Con Testi, Immagini E Video — 7ª Edizione In Collaborazione Con IAB Italia
166. Dec 18tvads: IAB Tech Lab Announces New CTV Ad Portfolio and Updated Guidance
167. Dec 16Streaming Media: How to Leverage AI in Streaming Ad Tech in 2026
168. Dec 13Noah Carmichael: IAB Tech Lab Releases CTV Ad Format Standards for Public Comment
169. Dec 11TV Technology: IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’
170. Dec 10Fierce Video: {"a":[{"_":"IAB Tech Lab releases standards for six CTV ad formats ","$":{"href":"/advertising/iab-tech-lab-releases-standards-six-ctv-ad-formats","hreflang":"en"}}]}
171. Dec 8Bright jai k: IAB Tech Lab Launches Deals API Specification for Programmatic Advertising
172. Dec 5TV Technology: IAB Tech Lab Releases Deals API
173. Dec 4Nacho CARNÉS: IAB Tech Lab Proposes Deals API for Programmatic Advertising
174. Dec 4IAB (Interactive Advertising Bureau): IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator Remi Bader, and Nissan U.S. CMO Allyson Witherspoon
175. Dec 2Magnite: Chris Signore to Discuss CTV Ad Innovations at IAB Event
176. Nov 27Alain Heureux: IAB Belgium Hosts Final Afterwork on CTV Opportunities
177. Nov 27Johanna-Charlotte Wöllner: Spannende Einblicke In Die Zukunft Des Digitalen Marketings
178. Nov 20TV Technology: IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry
179. Nov 20Seho Lee: Telly TV Launches Advertising Business and Partners with IAB Tech Lab
180. Nov 20IAB (Interactive Advertising Bureau): Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB
181. Nov 19Ron Michaels: Completion of IAB Programmatic Advertising Course
182. Nov 13Nicolas Saliby: IAB Launches Technical Standard for Faster, AI Agent-Friendly Ad Auctions
183. Nov 12Tiberiu Stingaciu: New IAB Guidelines Help Define How to Measure Real Impact in Commerce Media
184. Nov 6Hugh Scallon: IAB Tech Lab Announces New Device Attestation Feature for OM SDK
185. Nov 5Anthony Katsur: IAB Tech Lab Releases Major Open Measurement SDK Update
186. Nov 5Niklas Wilsing: Highlighting the Dynamic Nature of Programmatic Advertising
187. Nov 4TV Technology: IAB Tech Lab Launches New Measures to Combat Device Spoofing
188. Nov 4Hugh Scallon: IAB Develops Guide for CTV Conversion APIs
189. Nov 4Olivier Cortambert: Upcoming Discussion on CTV Ads at IAB Tech Lab Summit
190. Nov 4Fisher-Brown Partners: Programmatic Needs Its Playbook
191. Nov 3Fabio Boccaccini: Key Insights Into FAST Channels At IAB Intersections
192. Nov 3Zoe Cheng: Insights on Programmatic Advertising from IAB Hong Kong
193. Oct 31Streaming Media: AI Meets Adtech
194. Oct 30IAB (Interactive Advertising Bureau): Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs (CAPI) for Connected TV
195. Oct 30TV Technology: IAB Urges Standards for CTV Ad Measurement
196. Oct 28IAB (Interactive Advertising Bureau): AI Ranks Among Consumers’ Most Influential Shopping Sources According to New IAB Study
197. Oct 28DJ Agahi: Sabio UK Achieves IAB UK Gold Standard Certification for CTV
198. Oct 27Mark Taylor: Looking Forward to IAB Europe's Virtual CTV Day
199. Oct 21IAB (Interactive Advertising Bureau): IAB Addresses Changing Market Dynamics, Reinvents its Marketplace Event Schedule
200. Oct 17Jose Escudero Rojo: Double Impact at IAB Spain #Inspirational
201. Sep 28MICHEL JUVILLIER: Weekly Ad Tech News Summary from Relevant Digital
202. Sep 26Suvi Leino: Weekly Ad Tech Wrap-Up: Innovations and Acquisitions Impacting the Industry
203. Sep 26Maeve O'Meara: Last Chance to Have Your Say on Digital Audio in Ireland
204. Sep 26Connie Hawker: Rakuten TV Enterprise's Report 'A Clearer Picture' on Programmatic Advertising
205. Sep 25IAB (Interactive Advertising Bureau): IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth
206. Sep 25VideoWeek: IAB Tech Lab's New AI Content Monetisation Protocol Working Group
207. Sep 22Simon Poulton: Charting the Future of Advertising with AI Innovation
208. Sep 4IAB (Interactive Advertising Bureau): 2025 IAB Podcast Upfront: The Industry’s Definitive Podcast Marketplace Returns
209. Aug 6IAB (Interactive Advertising Bureau): Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It’s Being Defined
210. Jul 30Streaming Learning Center: AI Scraping and Publisher Revenue: The Great Content Robbery
211. Jul 15IAB (Interactive Advertising Bureau): Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report
212. Jun 26IAB (Interactive Advertising Bureau): IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming
213. Jun 12IAB (Interactive Advertising Bureau): IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation
214. Jun 10IAB (Interactive Advertising Bureau): IAB Releases Digital Advertising Invoice API Specifications for Public Comment
215. Jun 4IAB Tech Lab: IAB Tech Lab forms group for containerized OpenRTB standards
216. May 20IAB (Interactive Advertising Bureau): IAB Releases General Terms for Digital Advertising Agreements for Public Comment
217. May 12IAB (Interactive Advertising Bureau): IAB and MRC Release Attention Measurement Guidelines for Public Comment
218. May 9AdExchanger: This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities | AdExchanger
219. Apr 30IAB (Interactive Advertising Bureau): IAB Research: Digital Economy Surges to $4.9 Trillion, Fuels 28.4 Million U.S. Jobs Across All 435 Congressional Districts
220. Apr 29IAB (Interactive Advertising Bureau): IAB Double-Clicks on AI: Taps Caroline Giegerich as VP, AI, and Partners with Consultants Alvarez & Marsal (A&M)
221. Apr 28IAB (Interactive Advertising Bureau): Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB
222. Apr 18Avenga: In-Game Ad Market Projected to Hit $27.4 Billion by 2035
223. Apr 17IAB: IAB | Digital Ad Revenue Surges 15% YoY in 2024
224. Jun 28Amazon Web Services: Media2Cloud on AWS Guidance: Scene and ad-break detection and contextual understanding for advertising using generative AI | AWS for M&E Blog
225. Jul 22MediaPost: IAB Tech Lab updates podcast measurement to include video distribution

     Also covered by: PR Newswire

226. Jul 9ExchangeWire: Adform integrates IAB agentic protocols to standardize AI ad workflows

     Also covered by: ExchangeWire

227. Jun 25MediaPost: IAB Tech Lab Shifts SPO From Shortest Path To Most Transparent
228. Jun 25Publica: Publica pushes OpenRTB over VAST tags to optimize CTV ad yield
229. Jun 25Publica: CTV publishers adopt app-ads.txt as fraud schemes and inventory spoofing surge
230. Jun 24Streaming Media: IAB Tech Lab standardizes agentic AI to automate streaming ad transactions
231. Jun 22DoubleVerify: DoubleVerify uncovers rampant ads.txt manipulation fueling sophisticated programmatic fraud
232. Jun 5Thetradedesk: The Trade Desk Seeks Senior Manager for Publisher Inventory and ID Adoption
233. Jun 5Osmos: Retail Media Networks Confront Build-vs-Buy Decision by 2026
234. Jun 1Streamlayer: IAB Standardized Pause Ads — Why That Changes Everything
235. May 28MediaInCanada: Meta scam-ad scrutiny raises questions for media buyers » Media in Canada
236. May 28IAB Australia: Marketers spend more on video advertising despite economic anxiety shortening planning times and increasing accountability - IAB Australia
237. May 21IAB Tech Lab: Tech Lab Summit 2026: The Agentic Web -
238. May 13Samsung: Samsung Launches “Performance TV:” Full-Funnel Performance Platform and AI-Powered Ad Products
239. Apr 28IAB Tech Lab: buyers.json and DemandChain Object - IAB Tech Lab
240. Apr 24AdExchanger: Programmatic Peacekeeping | AdExchanger
241. Apr 16IAB Tech Lab: Amazon Ads Donates Dynamic Traffic Engine to IAB Tech Lab
242. Apr 11Comcast Advertising: IAB NewFronts 2026 | Comcast Advertising
243. Apr 7Walmart: Walmart and VIZIO Scale Content to Commerce at NewFronts
244. Apr 7Adweek: Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats
245. Apr 7IAB Europe: IAB Europe's Guide to Programmatic for CTV
246. Apr 7The Drum: Comcast Advertising’s boss James Rooke on television’s perception problem | The Drum
247. Apr 7NewscastStudio: LG Ad Solutions unveils new CTV measurement framework and ad products - NCS | NewscastStudio

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