<![CDATA[StreamingMeme — IAB (Interactive Advertising Bureau) coverage]]> https://www.streamingmeme.com en-us 60 Tue, 22 Sep 2026 00:00:00 GMT StreamingMeme https://www.streamingmeme.com/streamingmeme_logo_main.svg <![CDATA[StreamingMeme — IAB (Interactive Advertising Bureau) coverage]]> https://www.streamingmeme.com <![CDATA[IAB Tech Lab releases AAMP 3.0 to standardize agentic media buying]]> 74b270d2-264e-4772-a91d-af03e153e2d0 Tue, 22 Sep 2026 00:00:00 GMT <![CDATA[Substack launches brand partnerships operation to capture creator economy ad spend]]> c65fff62-d61a-451c-b5db-48b519f25b67 Mon, 21 Sep 2026 00:00:00 GMT <![CDATA[IAB Tech Lab proposes Programmatic Standard Practices v1 for public feedback]]> 7372e2d6-8b05-4da8-bda9-022cf385114b Fri, 18 Sep 2026 00:00:00 GMT <![CDATA[Zynga launches Zynga Ads+ platform for mobile gaming inventory]]> 72e6c69e-da90-4317-a8a7-1c1d7fb9e2e5 Fri, 18 Sep 2026 00:00:00 GMT <![CDATA[IAB report finds 43% of CTV buyers lack inventory confidence]]> ecf07f77-68c5-4ad6-8257-b9c96f2d9a00 Fri, 18 Sep 2026 00:00:00 GMT <![CDATA[IAB Tech Lab introduces Programmatic Standard Practices v1 for public comment]]> 7e6c4c97-eeb5-429f-b471-c8baec7854cf Thu, 17 Sep 2026 00:00:00 GMT <![CDATA[IAB and Bluefish warn of 10% to 20% AI inaccuracy rates]]> b0691a81-75a4-481f-a350-b1076fccb643 Wed, 16 Sep 2026 00:00:00 GMT <![CDATA[IAB: Podcast revenue grew 17.6% to $3 billion in 2025]]> 5a670abd-7261-4146-8a82-558a7899a3bf Wed, 16 Sep 2026 00:00:00 GMT <![CDATA[IAB Tech Lab moves technical specifications from PDF to GitHub]]> 21040a26-1179-465c-b761-eef85e42f265 Mon, 14 Sep 2026 00:00:00 GMT <![CDATA[IAB study finds digital audio delivers 75% incremental reach over CTV]]> ffa43f92-fc98-4e59-9b37-67172493821b Mon, 14 Sep 2026 00:00:00 GMT <![CDATA[IAB Tech Lab finalizes OpenRTB extension for feed-driven product listing ads]]> cb41a7ea-743c-4fe6-aeb9-e77d9c98dbc8 Sun, 13 Sep 2026 00:00:00 GMT <![CDATA[IAB raises 2026 U.S. ad spend growth forecast to 12.3%]]> 6d2da35b-0b87-4066-83c2-d5c9eb91faec Thu, 10 Sep 2026 00:00:00 GMT <![CDATA[Telly expands Magnite partnership to enable programmatic Home Screen ad buying]]> 6ae5c11f-cec3-4f60-aa40-5c1dd86bf531 Thu, 10 Sep 2026 00:00:00 GMT <![CDATA[IAB and IAB Europe finalize in-store retail media measurement standards]]> a9a7a60d-9939-46fa-a200-9a0b2823c935 Sat, 05 Sep 2026 00:00:00 GMT <![CDATA[OpenX backs IAB UK Gold Standard for CTV and retail media]]> 3a6e1531-abb7-4c24-a1e8-dd1e39315714 Sat, 05 Sep 2026 00:00:00 GMT <![CDATA[Yospace launches Ad Presentation for non-linear ad formats at scale]]> 625d8d5b-53dd-41ca-8c85-39da84df669b Thu, 03 Sep 2026 00:00:00 GMT <![CDATA[IAB projects CTV advertising will grow 14% in 2026]]> e117e236-cce8-42cc-b661-5849572b1909 Wed, 02 Sep 2026 00:00:00 GMT <![CDATA[IAB rejects ITU-T request for top-down AI agent standardization]]> 211b4e86-ea11-4610-bac5-1448c11d80fc Tue, 01 Sep 2026 00:00:00 GMT <![CDATA[Google transitions DV360 and Campaign Manager 360 to begin-to-render impression counting]]> 4fbe9f0f-161d-4c74-8470-9a9e9124d294 Tue, 01 Sep 2026 00:00:00 GMT <![CDATA[FreeWheel develops programmatic specs for CTV native home screen formats]]> 62fc1969-be8b-473c-9aad-991a9d7a0e85 Tue, 01 Sep 2026 00:00:00 GMT <![CDATA[Yospace launches Ad Presentation solution for non-linear streaming formats]]> c323e293-7df9-463a-b721-60e62b066d60 Mon, 31 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab adds DOOH and QTY objects to OpenRTB protocol]]> ff1f06b9-c893-4988-a723-1e02f7545ae0 Sun, 30 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab finalizes AAMP standards for agentic advertising automation]]> 5ef318bc-594e-4312-9281-4d012183120f Sun, 30 Aug 2026 00:00:00 GMT <![CDATA[Sigma Software CEO Katherine Tuluzova Joins IAB Tech Lab Board]]> ae830b7b-2b7f-4fc4-8932-bbcf310f3438 Thu, 27 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab projects CTV ad spend to reach $29.3B by 2026]]> 8424474c-a4f6-474c-9e6c-818fc5923136 Thu, 27 Aug 2026 00:00:00 GMT <![CDATA[Yospace launches plugin for IAB Tech Lab Ad Format Hero standards]]> f8b64c2a-db2e-4035-8ab4-3add2d273c79 Thu, 27 Aug 2026 00:00:00 GMT <![CDATA[Yospace launches Ad Presentation solution for non-linear streaming ad formats]]> 5eb35e0c-9f93-413c-9694-f03d687a4c2c Thu, 27 Aug 2026 00:00:00 GMT <![CDATA[Yospace launches Ad Presentation solution for non-linear streaming ad formats]]> 09738190-709f-4b74-9c9f-1ecf33f6f033 Thu, 27 Aug 2026 00:00:00 GMT <![CDATA[Yospace launches Ad Presentation solution for non-linear streaming ad formats]]> e411c792-d730-463e-bc58-845fe22eceee Thu, 27 Aug 2026 00:00:00 GMT <![CDATA[Future plc VP warns agentic AI could erode programmatic economies of scale]]> 3368f969-8f03-43a0-aeda-876a9d866f07 Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[Future plc VP warns agentic AI could eliminate programmatic economies of scale]]> 8a2628d4-1e73-4dd2-9c73-7f61d5a40fde Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[IAB develops framework to measure AI influence on advertising conversions]]> 196bb039-42b2-4fd9-93e9-ec122d9b65ec Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[IAB reports podcast ad revenue grew to $2.9B in 2025]]> f2637327-2fcf-4f39-865b-310611b49b84 Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[Future plc VP warns agentic AI could eliminate programmatic economies of scale]]> 33545c87-d903-4377-bf89-69831458e5c1 Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[ExchangeWire speakers pivot from AI hype to agentic advertising workflows]]> a9ead4ef-69df-476d-ae54-782276ad6426 Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[IAB develops framework for measuring advertising in AI agent environments]]> f0a8f1c0-04d9-4252-b165-fead0e258f06 Tue, 25 Aug 2026 00:00:00 GMT <![CDATA[IAB develops measurement framework for ads served to AI agents]]> d5fe3f61-5759-4cc7-95e9-eab433da99a0 Mon, 24 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab finalizes OpenRTB extension for retail product listing ads]]> 761517ea-f051-46eb-8613-89b86a837f06 Mon, 24 Aug 2026 00:00:00 GMT <![CDATA[IAB report says audio measurement tools are closing the digital attribution gap]]> ef2c5647-03a9-4822-acc3-01e3810f9fbd Fri, 21 Aug 2026 00:00:00 GMT <![CDATA[IAB updates AI disclosure framework as labeling cuts clickthroughs by 31.5%]]> 1d29653e-ba87-414f-844f-5dff5927c58f Thu, 20 Aug 2026 00:00:00 GMT <![CDATA[IAB releases AI disclosure framework citing 31.5% click-through rate drop]]> 8825f1a9-e1e5-40ac-a6db-cc83cceba82f Wed, 19 Aug 2026 00:00:00 GMT <![CDATA[GDC Technology deploys 50 DTS:X for IAB screens in South Asia]]> b9894b06-6bfc-4640-9331-03399d9e1af8 Wed, 19 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab clarifies AAMP scope across full advertising workflows]]> 9b448a62-5b2f-4c7d-b572-ed8463b17fb6 Wed, 19 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab updates Global Privacy Protocol and Data Deletion Framework]]> 3472fe8a-bd03-4f5f-bd63-fc5fff7cbb6c Tue, 18 Aug 2026 00:00:00 GMT <![CDATA[IAB reports US video ad spend reaches $82 billion]]> ed541194-4649-4771-b719-cea89ed56fcd Tue, 18 Aug 2026 00:00:00 GMT <![CDATA[IAB Australia: 75% of agencies expect increased pDOOH investment by 2026]]> d9e86682-94f4-4e17-a8cd-5fee2e990a14 Mon, 17 Aug 2026 00:00:00 GMT <![CDATA[IAB report finds only 57% of buyers trust programmatic transparency]]> 16cf51c9-c6af-4fed-be2d-c8b8c03ce6ff Wed, 12 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab releases Agentic Real Time Framework v1.0 for OpenRTB]]> a436616f-2706-49aa-a1f3-72e9a374524a Wed, 12 Aug 2026 00:00:00 GMT <![CDATA[IAB Tech Lab updates Global Privacy Protocol for MSPA compliance]]> cfe5881e-0cbb-4b49-bf6e-d925be030511 Tue, 11 Aug 2026 00:00:00 GMT <![CDATA[IAB launches Global Creator Week to establish creator economy measurement standards]]> 178e33a2-336b-44b9-af26-c0e5e3af120c Mon, 10 Aug 2026 00:00:00 GMT