Companies in Monetization & Ad Tech focused on CTV/OTT.
30 companies
United States
Beachfront, a Seedtag Company, is a sell-side ad platform built for convergent TV and streaming. It helps leading CTV media sellers like AMC, A+E, Fubo, Paramount, and others monetize inventory across all TV and video screens, while enabling media buyers to execute fully-transparent, brand-safe advertising campaigns. The platform was recognized as a 2024 AdAge Best Place to Work and won the 2023 Digiday TV and Video Award for Best Connected TV Platform. In spring 2024, Beachfront was acquired by Seedtag, the global leader in contextual advertising, further strengthening its position in the market.
United States
BrightLine is the category creator in interactive CTV advertising, transforming television into a performance channel through dynamic, shoppable, and measurable ad experiences built natively for the living room. Powered by integrations across the full streaming ecosystem, BrightLine enables brands, agencies, and media partners to deliver premium interactive formats at scale — turning audience attention into measurable action. Trusted by the world's largest streamers and Fortune 100 advertisers, BrightLine is where TV finally performs like digital. The company is privately held and venture-backed by investors including JMI Equity and Pivotal Capital Partners.
United States
Cadent is an advertising technology company that differentiates itself through its predictive AI platform, which unifies planning, activation, and measurement across digital, linear TV, CTV, and YouTube. Unlike traditional ad platforms, Cadent's AI orchestrates outcomes across any media and any stage of the consumer journey, providing brands with data-driven solutions for buying and selling TV advertising. The company was acquired by Novacap in 2023, strengthening its market position in the advanced TV advertising space.
United States
EDO is a Convergent TV measurement platform that differentiates itself by using real-time engagement signals combined with vertical AI and decision science to measure advertising impact across linear and streaming television. Unlike traditional ratings-based methods, EDO provides predictive outcomes data that helps brands and networks understand the fair value of every impression and optimize creative performance. Its platform delivers investment-grade syndicated data with competitive, category, and historical insights, enabling clients to connect TV advertising directly to business results.
France
Equativ is a global, end-to-end media platform that unites premium inventory and AI-driven ad technology with advanced curation and high-impact CTV solutions, including server-side ad insertion (SSAI) and shoppable formats. The platform is purpose-built for the attention economy, offering omnichannel capabilities across CTV, video, native, display, and retail media within a single platform called Maestro by Equativ. Following its acquisition of Sharethrough in June 2024 and the subsequent full brand unification in June 2025, Equativ has tripled in size and now operates with over 750 professionals across 20 countries, serving thousands of global brands and all Big Six agencies. Strategic partnerships with Deutsche Telekom and Titan, along with the acquisition of Kamino Retail, further demonstrate its commitment to innovation and global reach.
United States
Future Today Inc. is a minority-owned, independent streaming technology provider that differentiates itself through its Channel as a Service (CaaS) model, enabling content owners to launch branded ad-supported OTT and FAST channels at scale. The company owns and operates flagship channels including HappyKids, Fawesome, Filmrise, and iFood.tv, and distributes content across major CTV platforms such as Roku, Fire TV, Apple TV, and smart TVs from Samsung, LG, and VIZIO. With over 300 content partners including Sony, Paramount, Lionsgate, and LEGO, Future Today reaches 75 million monthly active users and serves 850 million monthly video streams, offering advertisers brand-safe, targeted audience reach. Its technology portfolio spans content management, app development, cross-channel promotion, and monetization, positioning it as a comprehensive end-to-end solution for the AVOD ecosystem.
United States
Google Ad Manager is a unified ad management platform that helps publishers maximize revenue across all digital channels, including display, video, mobile, and OTT. Its key differentiator is the integration of Google's demand from Ad Exchange and AdSense, combined with programmatic guaranteed and private marketplace capabilities, all within a single platform. The platform leverages AI and machine learning, including the new 'Ask Ad Manager' agent built with Gemini, to provide deeper performance insights and automate decision-making. This integration allows publishers to manage their entire ad business efficiently while protecting their brand across all environments.
United States
Imagine Communications develops software-based solutions for the media and entertainment industry, enabling customers to make and monetize content across converged TV platforms. The company pioneered the first broadcast video server to support 1080p and the first HD instant replay for the NFL, demonstrating a history of innovation. With a focus on IP, virtualization, and cloud infrastructure, Imagine Communications provides scalable solutions for live production, adtech, and playout. The company has been acquired by Harris Broadcast and holds numerous patents, reinforcing its credibility in the broadcast technology space.
United States
Innovid is an independent omnichannel advertising platform that empowers marketers to create, deliver, measure, and optimize ad experiences across CTV, digital, linear, and social channels. In 2025, Innovid merged with Flashtalking and became part of Mediaocean, positioning itself as a transparent, scalable alternative to big-tech walled gardens. The platform offers cross-platform ad serving, data-driven creative, and measurement, providing always-on intelligence to optimize advertising investment. Innovid's independence and integration with Mediaocean give advertisers a neutral, infrastructure-level solution for converged TV and digital advertising.
United States
iSpot provides a real-time TV advertising measurement platform that tracks every ad on television with digital-like precision, enabling advertisers to assess creative effectiveness and optimize cross-platform campaigns. Its technology unifies linear and streaming TV performance data, offering always-on insights that allow for quick, confident decision-making. The company has raised over $382 million in funding, reflecting strong market confidence in its approach to modern TV ad measurement.
United States
LG Ad Solutions differentiates itself in the connected TV advertising space by combining premium LG smart TV ad inventory with deterministic data from a broad range of smart TV brands, enabling both massive-scale and highly granular custom audience segments. Its platform unifies planning, activation, and measurement across connected TVs and digital video, using video AI to connect brands with viewers. The company stands out for its ability to help advertisers understand business outcomes from TV campaigns, leveraging cross-screen insights and first-party data to drive performance.
United States
Madhive is a leading demand-side platform (DSP) and AI solutions partner purpose-built for local media, brands, and agencies in the CTV advertising space. Its unified operating system integrates planning, targeting, activation, optimization, and measurement, powered by Maverick AI and over a decade of proprietary local intelligence. The platform processes 260 billion ad opportunities daily and powers more than 50,000 campaigns every day, serving major content owners like FOX, Scripps, and TEGNA. A $300 million investment from Goldman Sachs Asset Management further underscores its credibility and scale in the programmatic TV advertising market.
United States
Magnite is the world's largest independent sell-side advertising platform (SSP), enabling publishers to monetize content across all screens including CTV, online video, display, and audio. The company's technology processes trillions of monthly ad transactions and provides brand-safe, high-quality inventory to agencies and brands. Magnite's 2021 acquisition of SpotX significantly strengthened its CTV capabilities, and its recent launch of AI-powered intelligent assistance and agentic execution capabilities further differentiates its platform in the ad tech space.
United States
MNTN is a connected TV performance marketing platform that enables brands to create and launch TV commercials quickly and easily. Its self-serve technology makes running TV ads as simple as search and social, focusing on direct-response marketing to drive measurable conversions and revenue. The platform has been recognized by Fast Company as one of the Most Innovative Companies and was featured on the cover of INC's Best in Business Issue. MNTN's software brings performance and simplicity to Connected TV advertising, distinguishing itself from traditional TV advertising methods.
United States
Nexxen is a unified advertising technology platform that combines a demand-side platform (DSP) and supply-side platform (SSP), powered by the Nexxen Data Platform. It enables full-funnel performance across linear, CTV, and digital media, with streaming at its core. The platform offers exclusive audience intelligence, automation, and expertise, allowing advertisers and publishers to achieve their goals through integrated planning, activation, monetization, and measurement. Nexxen is publicly traded on Nasdaq (NEXN) and operates globally.
Germany
Nowtilus provides a server-side ad insertion platform (Serverside.ai) that personalizes ad experiences for streaming viewers. The company helps broadcasters, telcos, and content providers monetize their OTT and HbbTV platforms through seamless ad replacement. Nowtilus was acquired by Equativ in 2022, strengthening its position in the CTV advertising space.
United States
OpenX is an independent omnichannel supply-side platform (SSP) that differentiates itself through a commitment to quality over scale, leveraging AI-powered infrastructure to deliver transparent and fair value exchange between publishers and advertisers. As one of the largest SSPs globally, it supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop, offering supply-side curation, media quality controls, and advanced transparency tools. The company operates the industry's only fully cloud-based infrastructure with leading AI capabilities, designed to make digital advertising safer, smarter, and more adaptable across every format. OpenX's focus on direct partnerships, technological innovation, and integrity positions it as a trusted partner for publishers and buyers navigating the evolving media landscape.
United States
Publica is a demand-agnostic CTV ad server that provides broadcasters, TV manufacturers, and OTT apps with ad serving, unified auction tools, and server-side ad insertion for streaming ad breaks. Its platform differentiates through features such as unified auction, ad stitching, campaign management, audience management, reporting, podding, inventory split, and Elea AI. Publica was acquired by Integral Ad Science in 2021 and has received industry recognition, including Best Early Stage Technology Company at the 2020 AdExchanger Awards and Best Sell Side Programmatic Platform at the 2021 Digiday Awards. The company is trusted by global streaming publishers and smart TV manufacturers to power ad pod construction and monetization.
United States
Roku Advertising is the ad sales arm of the #1 TV streaming platform in the U.S., Canada, and Mexico, offering advertisers massive scale and deep engagement. It provides innovative solutions like Roku Curate, which combines Roku's first-party data with purchase data to enable direct audience curation and better campaign effectiveness without upfront commitments. The platform also offers a comprehensive measurement toolkit including reach, brand resonance, and sales attribution, all built on verified identity. Roku's partnerships with leading marketing and advertising platforms provide unrivaled insights across the customer journey.
United States
Samba TV is a leading provider of omniscreen advertising and measurement solutions, leveraging AI-driven content identification software embedded in over 48 million addressable TV devices across 24 smart TV brands. The company differentiates itself through its 100% opt-in, privacy-compliant data collection model, enabling precise audience targeting and measurement for brands and agencies. With a global footprint spanning six countries and a publicly traded status on the NYSE (SMBA), Samba TV has raised over $75 million in funding to scale its technology. Its platform offers innovative solutions for planning, buying, and measuring advertising campaigns across connected TV and digital media.
United States
Samsung TV Plus is a leading free ad-supported television (FAST) service integrated directly into Samsung Smart TVs, Galaxy devices, and Family Hub refrigerators. It differentiates itself through seamless hardware integration and a vast content library of over 4,300 linear channels and thousands of on-demand movies and shows globally. The service recently surpassed 100 million monthly active users, reflecting strong adoption and engagement. Notable exclusive offerings include channels like Conan O'Brien TV and Letterman TV, setting it apart from other FAST platforms.
United States
Simulmedia provides a cross-channel TV advertising platform that leverages data science to help advertisers find and engage high-intent audiences across linear TV, connected TV, and gaming. Its TV+ full-funnel solution enables intelligent planning and buying, while PlayerWON extends reach into free-to-play games. The company holds a patent for a predictive lookalike model based on years of viewership data, differentiating it in the TV advertising space.
United States
SpringServe is an ad serving platform designed specifically for connected TV (CTV) publishers, offering a demand-agnostic solution that integrates tightly with programmatic SSPs for holistic yield management. Its innovations include white box optimization, a high-performance user interface, and advanced podding logic for customized ad experiences. Acquired by Magnite in 2021, the platform has been enhanced with centralized deal management and dynamic inventory routing, serving major media owners such as VIZIO, Univision, and Pluto TV. The next-generation SpringServe combines its streaming ad server with Magnite's SSP to reduce complexity and improve monetization for CTV publishers.
Canada
StackAdapt is an AI-powered multi-channel programmatic advertising platform that distinguishes itself through advanced machine learning and automation, performing 465 billion optimizations per second to unify brand and performance marketing. It has been ranked the number one demand-side platform (DSP) on G2 for six consecutive years, reflecting high customer satisfaction and ease of use. The platform supports connected TV, display, native, audio, and other channels, and recently secured a $235M USD investment led by Teachers’ Venture Growth, underscoring its leadership in the advertising technology space. These innovations and validations make it a trusted choice for marketers seeking scalable, data-driven campaign execution.
United States
Transmit is an advertising monetization platform for live streaming and OTT content [transmit.live](https://www.transmit.live). Its MomentAI-powered intelligence engine detects high-impact moments in live content to generate revenue opportunities. Transmit enables picture-in-picture ad placement that is less intrusive for viewers and creates new premium inventory for publishers [businesswire.com](https://www.businesswire.com/news/home/20230105005296/en/Transmit.Live-Announces-Strategic-Transaction-Led-by-LionTree). The company has received a majority growth investment from LionTree and works with major rights holders such as the NHL, Univision, and YES Network, as well as advertisers including AT&T, Cadillac, and Nike [linkedin.com](https://www.linkedin.com/company/transmitlive).
United States
tvScientific by Pinterest is a performance TV advertising platform that combines Pinterest's predictive intent signals with AI-powered optimization to help advertisers reach high-intent customers and drive measurable business outcomes such as traffic, sales, and installs. The platform offers flexible outcome-based buying and deterministic measurement, making connected TV advertising more accessible and accountable for businesses of all sizes. Acquired by Pinterest in 2026, tvScientific leverages Pinterest's scale and data to enhance its platform's credibility and reach.
United States
Universal Ads is a cross-publisher TV advertising platform that aggregates premium video inventory from major media partners including NBC, Peacock, HBO, Paramount, and Roku into a single self-service interface. Its key innovation is the Universal Ads Manager, which lowers the barrier to entry for small and medium-sized businesses that were previously excluded from TV advertising. The platform also offers AI-powered video generation for creating commercials directly, and provides precise measurement and optimization tools familiar to social ad buyers.
United States
Vibe.co is a self-serve connected TV (CTV) advertising platform that enables performance marketers to launch and optimize streaming TV campaigns with the precision of digital advertising. The platform differentiates itself by leveraging proprietary transactional data for hyper-targeted TV campaigns, offering measurable ROI through metrics like CPA and ROAS, and integrating with tools such as Klaviyo, HubSpot, and Triple Whale. Backed by $80 million in funding and trusted by over 10,000 brands, Vibe.co has achieved rapid growth from $1M to $100M ARR in under two years. In June 2026, Walmart announced an agreement to acquire Vibe.co, integrating its platform into Walmart Connect to expand CTV advertising access for small and mid-sized businesses.
United States
VideoAmp is a media measurement company that leverages currency-grade big data to provide advanced audiences and cross-platform planning, optimization, and measurement solutions. The company differentiates itself by enabling advertisers to achieve better ROI and media sellers to increase inventory value through a unified currency solution. Notably, VideoAmp closed 2024 with $3 billion in currency transactions and achieved full Joint Industry Committee (JIC) certification, demonstrating industry-wide adoption. Its solutions have been adopted by 11 agency groups and over 1,000 advertisers, with 98% coverage of the TV publisher ecosystem.
United States
Wurl is a leading Connected TV (CTV) platform that powers the distribution, monetization, and advertising of streaming television content. Its cloud-based marketplace connects content publishers and streamers with advertisers, enabling them to grow audiences and maximize revenue through data-driven technologies. Wurl is a subsidiary of AppLovin (NASDAQ: APP) and operates one of the largest global CTV ad marketplaces, delivering over 110 billion monthly ad impressions across 60+ streaming brands. The company's turnkey platform supports FAST channel distribution and ad inventory management, setting it apart as a comprehensive infrastructure provider for the streaming TV ecosystem.
