iSpot provides a real-time TV advertising measurement platform that tracks every ad on television with digital-like precision, enabling advertisers to assess creative effectiveness and optimize cross-platform campaigns. Its technology unifies linear and streaming TV performance data, offering always-on insights that allow for quick, confident decision-making. The company has raised over $382 million in funding, reflecting strong market confidence in its approach to modern TV ad measurement.
Creative testing and benchmarking for ads to drive brand lift and purchase intent.
Pre-market ad testing to predict ad performance before launch.
In-market benchmarking to compare ad performance against competitors.
Ad testing tailored specifically for Hispanic audiences.
AI-powered workforce for creative analysis and planning.
Measure audience across linear and streaming to cut waste and allocate with precision.
Unified measurement across TV and video advertising.
Media measurement for TV ads including impressions and performance.
Streaming measurement for video ads across platforms.
Out of home ad measurement for digital billboards and public screens.
Verification that ads meet brand guidelines and compliance.
Competitive intelligence on ad spend and creative benchmarking.
Advanced audience targeting and analytics for precise media allocation.
Attribution of ad outcomes to conversions to maximize ROAS.
Unified conversion tracking across channels for a full funnel view.
Track conversions directly driven by TV advertising.
Measure incremental lift in outcomes from TV ad exposure.
Second-by-second attention measurement of all ads.
Granular exposure level ad data for detailed analytics.
Advanced analytics product for in-depth ad data insights.
Data connectivity and integration service for combining iSpot data with other systems.
iSpot.tv offers solutions for ad creative assessment, audience measurement, and business outcomes across TV and streaming. Their services help advertisers optimize campaigns by providing insights into ad effectiveness, real-time visibility across screens, and connecting ad exposure to conversions to improve ROAS.
iSpot.tv offers various advertising measurement solutions for Peterson Custom Solutions LLC, encompassing creative assessment, audience measurement, and business outcomes. These tools provide insights into ad effectiveness, media optimization, and campaign attribution crucial for streaming professionals to analyze their advertising spend and performance across different platforms, including streaming publishers.
