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MNTN

CTV/OTTStreaming Advertising & Monetization

Website

mountain.com

Contact

contact@mountain.com

Category

Monetization & Ad Tech

Type

Vendor

Blog / NewsLinkedIn
Updated Aug 20, 2026 ·

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MNTN

MNTN homepage screenshot

Overview

MNTN is a connected TV performance marketing platform that enables brands to create and launch TV commercials quickly and easily. Its self-serve technology makes running TV ads as simple as search and social, focusing on direct-response marketing to drive measurable conversions and revenue. The platform has been recognized by Fast Company as one of the Most Innovative Companies and was featured on the cover of INC's Best in Business Issue. MNTN's software brings performance and simplicity to Connected TV advertising, distinguishing itself from traditional TV advertising methods.

Products & Services

Performance TV

The #1 platform that lets brands of any size create and launch TV commercials on the hottest shows, movies, and live sports — in under an hour.

MNTN for B2C

See how B2C advertisers utilize the MNTN platform to drive performance.

MNTN for B2B

See how B2B advertisers utilize the MNTN platform to generate demand.

MNTN for Growth Brands

Discover how MNTN grows businesses with measurable performance.

MNTN for Enterprise

Explore how enterprise advertisers use MNTN to lock in their lower funnel.

MNTN for Agencies

Level up your clients' success with high-performance CTV.

Automated Optimization

Auto-Optimized to drive stronger results.

Premium Inventory

The best streaming TV networks, every time.

Measurement and Reporting

Report into a customizable dashboard and Google Analytics.

Simple Activation

Launch your campaign in just a few clicks.

Integrations and APIs

Empowering nimble measurement and fresh audiences.

Attribution

Precise attribution tailor-made for Connected TV.

MNTN Matched

We automatically generate audiences based on real-time household behavior and intent signals and identify viewers most likely to take action.

QuickFrame AI

AI-generated video ads, made in minutes.

Leadership

  • Mark Douglas

    Chief Executive Officer and President

  • Chris Innes

    Chief Operating Officer

  • Patrick Pohlen

    Chief Financial Officer

  • George Dewey

    Chief Brand Officer

  • Richard Girges

    Chief Technology Officer

  • Marwan Soghaier

    Chief Product Officer

  • Garland Hill

    Chief Revenue Officer

MNTN in the News

  • Jun 3, 2026
    Ad Tech
    AVOD Projections: U.S. Users Near 210M, Ad Spend Hits $38B by 2026

    This article explains Advertising Video on Demand (AVOD) as a central model in the modern TV ecosystem, projected to reach 210 million U.S. users by 2026 with a U.S. Connected TV ad spend forecast of $37.95 billion. It details how AVOD works, its key features like Dynamic Ad Insertion and granular audience targeting, and differentiates it from SVOD, TVOD, and FAST. The article highlights major AVOD platforms and promotes MNTN's performance TV solutions for advertisers.

  • Jun 1, 2026
    Ad Tech
    MNTN explains how pause ads appear during streaming pauses

    The article explains what pause ads are and how they function as a non-disruptive advertising method within streaming video content. It details their appearance during content pauses and their utility for brands to reach viewers without interrupting the viewing experience.

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