Category
Monetization & Ad Tech
Type
Vendor
Imagine Communications develops software-based solutions for the media and entertainment industry, enabling customers to make and monetize content across converged TV platforms. The company pioneered the first broadcast video server to support 1080p and the first HD instant replay for the NFL, demonstrating a history of innovation. With a focus on IP, virtualization, and cloud infrastructure, Imagine Communications provides scalable solutions for live production, adtech, and playout. The company has been acquired by Harris Broadcast and holds numerous patents, reinforcing its credibility in the broadcast technology space.
Taiwanese broadcaster ELTA Technology has upgraded its playout facility with Imagine Communications' ADC automation, Nexio+ AMP servers, and SNP-XL processors. The deployment supports live sports coverage and OTT services, including UHD-capable workflows and high-availability storage.
Imagine Communications has launched OSI-X, a traffic and billing system designed to unify linear and digital ad management for North American broadcasters. The platform features two-way integration with Google Ad Manager and supports TIP-compliant spot placement to automate workflows across fragmented viewing environments.
IP/SDI Routing, control, and monitoring
Imagine Communications announced it will demonstrate a three-part AI framework at IBC2026, incorporating the Model Context Protocol (MCP) into its Landmark ad tech and Magellan infrastructure portfolios. The integration aims to enable natural language campaign management and automated playout operations while maintaining secure system-of-record workflows.
Executives from Imagine Communications, LG Ad Solutions, and Google Ad Manager participated in a panel at the StreamTV Show to discuss the challenges of unifying broadcast and CTV advertising. The discussion focused on the necessity of standardized audience measurement, the shift toward selling audiences rather than specific ad spots, and the impact of fragmented pricing on the economics of content creation.
Industry experts from CBS Paramount, the EBU, and Imagine Communications discussed the Dynamic Media Facility (DMF) initiative, which aims to create a software-defined layer to optimize IP-based broadcast production. The panel highlighted the importance of moving beyond ST 2110 transport toward a more efficient resource management framework using the MXL open-source project.
Industry experts from CBS Paramount, Imagine Communications, EBU, and Appear discuss the limitations of ST 2110 for facility management and the role of the Dynamic Media Facility (DMF) initiative. The panel explores the need for a software-defined layer and shared resource models to improve efficiency in broadcast production.
Imagine Communications has developed the ADC6800+A4BCD, a 4-channel audio analog-to-digital converter designed for its 6800+ processing platform. This module converts analog audio to two AES digital outputs and includes adjustable delay capabilities for audio-video synchronization. It supports various sampling rates and bit depths, offering remote control options via CCS Navigator, web browser, or SNMP.
Imagine Communications has announced the AES6800+ series of AES-EBU audio distribution amplifiers, available in balanced and coaxial formats. These amplifiers feature cable auto-equalization, error detection, and support sampling frequencies from 30 kHz to 192 kHz. The product meets AES interface standards according to SMPTE 276M, AES3 1992 (r 1997), and AES3 id-2001.
Imagine Communications has updated its Selenio Network Processor (SNP) with a new Production Multiviewer Personality (SNP-MV), enabling it to handle up to 36 HD Picture-in-Pictures (PiPs) into 8 UHD canvases. The SNP-MV supports both SDI and IP environments, including ST2110 HD content, and manages mixed SDR and HDR/WCG signals. It also offers ultra-low-latency processing, creating display outputs synchronized to house time.
Imagine Communications has detailed the APM6803+RLYT, a multichannel advanced audio processing module designed for managing loudness and surround sound audio streams. The module features DTS Neural Surround UpMix, DownMix, MultiMerge, and Loudness Control, with optional dual Dolby encoders/decoders. It supports diverse multichannel applications and offers extensive I/O capabilities for broadcasters to meet regulations while preserving audio quality.
