Category
Monetization & Ad Tech
Type
Vendor
Imagine Communications develops software-based solutions for the media and entertainment industry, enabling customers to make and monetize content across converged TV platforms. The company pioneered the first broadcast video server to support 1080p and the first HD instant replay for the NFL, demonstrating a history of innovation. With a focus on IP, virtualization, and cloud infrastructure, Imagine Communications provides scalable solutions for live production, adtech, and playout. The company has been acquired by Harris Broadcast and holds numerous patents, reinforcing its credibility in the broadcast technology space.
Media processing platform
Operator-centric monitoring from studio to distribution
IP/SDI Routing, control, and monitoring
Enterprise-class to small routers
Future-proof, no-nonsense glue for your facility
Video network health status visibility
Unified platform for on-prem & cloud multisite workflows
Scalable modern multichannel automation
Deployment-optimized channels for on-prem and cloud
High-performance channel origination in SDI and ST 2110
High-density media server platform
Field-proven automation platform
The modern playout ecosystem for optimized linear and OTT playout operations.
Sales platform for North American Broadcasters
Multiplatform ad sales and scheduling for global broadcasters.
Sales, inventory & traffic management for North American Broadcasters
Efficient & scalable traffic suite for MVPDs
Sales, scheduling, media, and finance management
Cloud-based inventory optimization
Broadcast-quality video ad server
Advanced planning, rights, and scheduling
Get more out of your investment and take advantage of the tools you need to optimize and innovate.
We provide 24/7 support for customer applications in Imagine environments.
The customer care team is here 24/7 to provide the support you need.
Help to transform, upgrade or optimize your technology and your business.
Empowering teams to enhance their technical and professional skill sets.
Imagine Communications announced it will demonstrate a three-part AI framework at IBC2026, incorporating the Model Context Protocol (MCP) into its Landmark ad tech and Magellan infrastructure portfolios. The integration aims to enable natural language campaign management and automated playout operations while maintaining secure system-of-record workflows.
Executives from Imagine Communications, LG Ad Solutions, and Google Ad Manager participated in a panel at the StreamTV Show to discuss the challenges of unifying broadcast and CTV advertising. The discussion focused on the necessity of standardized audience measurement, the shift toward selling audiences rather than specific ad spots, and the impact of fragmented pricing on the economics of content creation.
Industry experts from CBS Paramount, Imagine Communications, EBU, and Appear discuss the limitations of ST 2110 for facility management and the role of the Dynamic Media Facility (DMF) initiative. The panel explores the need for a software-defined layer and shared resource models to improve efficiency in broadcast production.
Industry experts from CBS Paramount, the EBU, and Imagine Communications discussed the Dynamic Media Facility (DMF) initiative, which aims to create a software-defined layer to optimize IP-based broadcast production. The panel highlighted the importance of moving beyond ST 2110 transport toward a more efficient resource management framework using the MXL open-source project.
Imagine Communications has developed the ADC6800+A4BCD, a 4-channel audio analog-to-digital converter designed for its 6800+ processing platform. This module converts analog audio to two AES digital outputs and includes adjustable delay capabilities for audio-video synchronization. It supports various sampling rates and bit depths, offering remote control options via CCS Navigator, web browser, or SNMP.
Imagine Communications has announced the AES6800+ series of AES-EBU audio distribution amplifiers, available in balanced and coaxial formats. These amplifiers feature cable auto-equalization, error detection, and support sampling frequencies from 30 kHz to 192 kHz. The product meets AES interface standards according to SMPTE 276M, AES3 1992 (r 1997), and AES3 id-2001.
Imagine Communications has detailed the APM6803+RLYT, a multichannel advanced audio processing module designed for managing loudness and surround sound audio streams. The module features DTS Neural Surround UpMix, DownMix, MultiMerge, and Loudness Control, with optional dual Dolby encoders/decoders. It supports diverse multichannel applications and offers extensive I/O capabilities for broadcasters to meet regulations while preserving audio quality.
Imagine Communications has released a detailed guide for the VDCP (Video Disk Communications Protocol), outlining its technical specifications, command sets, and operational guidelines. The document describes the leader-follower communication methodology, OSI model conformance, and includes a timeline command set for non-deterministic network environments. It covers aspects like protocol revisions, electrical and mechanical specifications, session details, and various commands for system control, immediate operations, preset/select functions, and sense requests related to video disks.
Imagine Communications has released a guide detailing how its OSI Admin Tool supports the Television Interface Practices (TIP) initiative. The guide provides API configurations for streamlining TV and video advertising transactions, including inventory avails, commercial instructions, log times, and invoices. This initiative aims to foster interoperability between system providers for ad trading.
Imagine Communications and Cisco have partnered to integrate Imagine's Selenio Network Processor and Magellan Control System with Cisco's IP Fabric for Media and NDFC. This collaboration aims to provide a reliable foundation for customers transitioning to COTS-based SMPTE ST 2110 live production systems. The integration focuses on streamlined management, automation, and non-blocking multicast for efficient IP broadcasting.
