VideoAmp is a media measurement company that leverages currency-grade big data to provide advanced audiences and cross-platform planning, optimization, and measurement solutions. The company differentiates itself by enabling advertisers to achieve better ROI and media sellers to increase inventory value through a unified currency solution. Notably, VideoAmp closed 2024 with $3 billion in currency transactions and achieved full Joint Industry Committee (JIC) certification, demonstrating industry-wide adoption. Its solutions have been adopted by 11 agency groups and over 1,000 advertisers, with 98% coverage of the TV publisher ecosystem.
Plan against the audiences that matter, then activate, optimize, and shift the buy while it is live on one consistent dataset.
Measure what media drove across every screen and any outcome, with granular analysis and AI-powered reporting.
VideoAmp’s identity and data foundation that connects census-level TV, streaming, and digital viewership with advanced audience attributes and conversions.
APIs and embeddable tools for integrating planning, measurement, and optimization workflows into existing stacks.
