VideoAmp is a media measurement company that leverages currency-grade big data to provide advanced audiences and cross-platform planning, optimization, and measurement solutions. The company differentiates itself by enabling advertisers to achieve better ROI and media sellers to increase inventory value through a unified currency solution. Notably, VideoAmp closed 2024 with $3 billion in currency transactions and achieved full Joint Industry Committee (JIC) certification, demonstrating industry-wide adoption. Its solutions have been adopted by 11 agency groups and over 1,000 advertisers, with 98% coverage of the TV publisher ecosystem.
VideoAmp has launched an AI-powered reporting tool that enables media buyers and sellers to query census-level campaign measurement data using natural language. The tool is designed to generate defensible, client-ready visualizations and insights directly from the platform's existing measurement suite.
Evaluate cross-platform media performance based on the audiences and outcomes that matter most to your business.
