Magnite is the world's largest independent sell-side advertising platform (SSP), enabling publishers to monetize content across all screens including CTV, online video, display, and audio. The company's technology processes trillions of monthly ad transactions and provides brand-safe, high-quality inventory to agencies and brands. Magnite's 2021 acquisition of SpotX significantly strengthened its CTV capabilities, and its recent launch of AI-powered intelligent assistance and agentic execution capabilities further differentiates its platform in the ad tech space.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite is the modular ad platform media owners rely on to drive durable revenue, and buyers & agencies trust to curate premium inventory across every screen.
Magnite published research indicating that over 50% of Hong Kong viewers use secondary devices while watching TV. The report advocates for industry shifts toward attention-based measurement and cross-device frequency capping to improve programmatic omnichannel campaign performance.
Ad-tech platform Magnite has joined the Databricks CustomerLake ecosystem as an initial launch partner. The collaboration aims to streamline audience activation and identity solutions natively within Databricks for mutual publisher and advertiser clients.
Magnite launched Magnite Orchestration, a new coordination layer designed to connect buyer and seller agents for premium omnichannel inventory. This platform enables AI-driven buying and streamlines ad workflows, with partners like dentsu and DIRECTV Advertising already testing its expanded agent capabilities. The technology aims to integrate AI into existing ad platforms and workflows for more efficient media transactions.
Magnite's 'Streams & Screens: Hong Kong' study, based on a survey of over 900 streamers, details evolving viewing habits and ad engagement in Hong Kong. The report highlights the increasing importance of CTV for advertisers and viewer openness to new ad formats and generative AI in the region. These insights provide guidance for brands and advertisers seeking to effectively reach audiences in this expanding streaming market.
JioHotstar has expanded its partnership with Magnite, India's largest premium entertainment destination, by integrating Magnite's SpringServe for advanced ad mediation across its live sports and entertainment portfolio. This collaboration aims to maximize inventory value and ensure ad quality for programmatic advertising at scale, as demonstrated during the recent ICC Men’s T20 World Cup.
Magnite details its adoption of a hybrid infrastructure model, combining its $130 million on-premise hardware with cloud resources to manage high-volume programmatic ad auctions. This approach enables the company to maintain cost-efficient baseline capacity while scaling elastically to handle unpredictable traffic spikes during major live streaming events. The article highlights how this strategy provides elasticity, proximity to partners, and future-proofing for AI and containerization in ad tech.
Magnite and dentsu have expanded their existing EMEA partnership to Sweden, focusing on programmatic Connected TV (CTV) advertising. The collaboration aims to streamline CTV activation, enhance data-driven media buying, and accelerate innovation in the Swedish market by leveraging Magnite's programmatic infrastructure.
Magnite highlights its hybrid infrastructure strategy, combining owned on-premise data centers with cloud elasticity to manage adtech demands. This approach enables the company to efficiently process baseline programmatic advertising volumes while scaling up for unpredictable surges during live CTV events. Magnite states that its $130 million investment in CapEx for on-premise infrastructure underpins this strategy.
BUNTIN and CFP Board utilized Magnite's high-impact ad formats, specifically tiles and pause ads, across premium publishers. This collaboration aimed to enhance financial messaging through these advertising solutions.
Magnite has partnered with Walmart Connect to power Walmart Connect's "Connect Select" marketplace. This collaboration aims to enhance programmatic CTV advertising at scale through curated marketplaces. The partnership focuses on enabling advertisers to leverage Walmart Connect's data within a programmatic environment.
