LG Ad Solutions differentiates itself in the connected TV advertising space by combining premium LG smart TV ad inventory with deterministic data from a broad range of smart TV brands, enabling both massive-scale and highly granular custom audience segments. Its platform unifies planning, activation, and measurement across connected TVs and digital video, using video AI to connect brands with viewers. The company stands out for its ability to help advertisers understand business outcomes from TV campaigns, leveraging cross-screen insights and first-party data to drive performance.
Deterministic data that leverages precise targeting with our proprietary ACR technology, enhanced by leading data partnerships and your first-party data integration.
Actionable media to engage viewers through impactful Smart TV placements in the LG Universe, driving the purchase journey seamlessly across devices.
Measurable outcomes and KPI-driven results to demonstrate advertising effectiveness, empowered by robust, deterministic data insights.
A new study by LG Ad Solutions indicates that U.S. viewers increasingly prefer streaming over linear TV for political content, regardless of political affiliation. The study suggests that Connected TV (CTV) is crucial for political marketers this election cycle, with forecasts projecting CTV ad spend to reach $1.34 billion, surpassing major digital platforms. Additionally, the research highlights the growing adoption of FAST channels and high rates of multitasking among CTV viewers.
