Vibe.co is a self-serve connected TV (CTV) advertising platform that enables performance marketers to launch and optimize streaming TV campaigns with the precision of digital advertising. The platform differentiates itself by leveraging proprietary transactional data for hyper-targeted TV campaigns, offering measurable ROI through metrics like CPA and ROAS, and integrating with tools such as Klaviyo, HubSpot, and Triple Whale. Backed by $80 million in funding and trusted by over 10,000 brands, Vibe.co has achieved rapid growth from $1M to $100M ARR in under two years. In June 2026, Walmart announced an agreement to acquire Vibe.co, integrating its platform into Walmart Connect to expand CTV advertising access for small and mid-sized businesses.
