Equativ is a global, end-to-end media platform that unites premium inventory and AI-driven ad technology with advanced curation and high-impact CTV solutions, including server-side ad insertion (SSAI) and shoppable formats. The platform is purpose-built for the attention economy, offering omnichannel capabilities across CTV, video, native, display, and retail media within a single platform called Maestro by Equativ. Following its acquisition of Sharethrough in June 2024 and the subsequent full brand unification in June 2025, Equativ has tripled in size and now operates with over 750 professionals across 20 countries, serving thousands of global brands and all Big Six agencies. Strategic partnerships with Deutsche Telekom and Titan, along with the acquisition of Kamino Retail, further demonstrate its commitment to innovation and global reach.
Cut campaign planning time by up to 40% and eliminate repetitive tasks with our suite of AI-powered programmatic agents.
Automatically enhance standard ad formats with our proprietary technology, improving performance across CTV, Video, Display, and Native ads using your existing creative assets at no extra cost.
Equativ has integrated DoubleVerify's media quality measurement tools, including brand suitability and attention metrics, directly into its SSP. This partnership aims to provide programmatic buyers and publishers with enhanced inventory curation and reduced media waste.
Equativ has partnered with ChatGPT Ads to provide a full-funnel advertising solution for brands. The integration allows advertisers to manage contextual and native campaigns across ChatGPT's platform using the proprietary Equativ Ad Studio.
Maestro by Equativ gives buyers and sellers flexibility, control, and transparency, streamlining campaign management while maintaining precision and safety.
Equativ discusses the increasing importance of video in retail media, highlighting its ability to capture attention, boost engagement, and drive stronger business results across the shopper journey. The article emphasizes that video is becoming a performance engine, demonstrating higher conversion uplifts on product pages and increased recall and shopping intent. It concludes that successful brands will leverage video for both storytelling and measurable impact in the evolving retail media landscape.
Parag Vohra
Chief Revenue Officer
