EDO is a Convergent TV measurement platform that differentiates itself by using real-time engagement signals combined with vertical AI and decision science to measure advertising impact across linear and streaming television. Unlike traditional ratings-based methods, EDO provides predictive outcomes data that helps brands and networks understand the fair value of every impression and optimize creative performance. Its platform delivers investment-grade syndicated data with competitive, category, and historical insights, enabling clients to connect TV advertising directly to business results.
EDO's platform that uses Vertical AI to connect Convergent TV airings to behavioral outcomes, unlocking competitive intel and smarter buying decisions.
EDO measures the immediate impact of Convergent TV advertising across linear and streaming.
Delivers EDO's TV outcomes data to AI models for enhanced ad intelligence.
Unify your TV measurement across streaming and linear networks.
Know your competitors better than they do with real-time performance data on ad spend and creative efficacy.
Optimize creative rotations based on performance data to improve ad outcomes.
Optimize your media through competitive, category, historical, and predictive intelligence.
Optimize audience targeting for convergent TV campaigns.
EDO's proprietary Convergent TV ad database monitors every airing across 120+ linear and streaming TV networks.
EDO captures the moment when consumers shift from passive perception to active intent and consideration.
Ask ChatEDO in plain English to get answers from EDO's TV ad intelligence database in seconds.
Combines EDO's engagement metrics with Nielsen's reach data for comprehensive measurement.
Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms.
Resolves audience identities across TV and digital platforms for consistent targeting.
Plans audiences using engagement-based segments to improve campaign targeting.
An automated, fully-scaled outcomes measurement solution using Vertical AI to pipe data into partner platforms.
Measures live sports sponsorships at scale, using AI and outcomes data to evaluate sponsorship performance.
AI-Powered Solution bringing outcomes-driven campaign optimization to Convergent TV investments.
Displays rankings of top-performing TV ads across various events and categories.
EDO CEO Kevin Krim highlighted at POSSIBLE 2026 that TV serves as both a brand and demand medium, driving mid-funnel actions like searches and web visits after ad exposure, particularly during live sports. EDO uses AI, including its ChatEDO interface, to optimize ad creative production and provide real-time performance data to agencies for Upfront planning. This approach aims to shift the industry from basic share-of-voice metrics to optimization and ROI.
