EDO is a Convergent TV measurement platform that differentiates itself by using real-time engagement signals combined with vertical AI and decision science to measure advertising impact across linear and streaming television. Unlike traditional ratings-based methods, EDO provides predictive outcomes data that helps brands and networks understand the fair value of every impression and optimize creative performance. Its platform delivers investment-grade syndicated data with competitive, category, and historical insights, enabling clients to connect TV advertising directly to business results.
EDO's platform that uses Vertical AI to connect Convergent TV airings to behavioral outcomes, unlocking competitive intel and smarter buying decisions.
EDO measures the immediate impact of Convergent TV advertising across linear and streaming.
EDO released its third annual Spanish-Language TV Outcomes Report, claiming that Spanish-language ads generated 47% more impact than English-language ads over the past year. The report highlights the effectiveness of scripted entertainment, news, and sports programming, specifically noting the performance of hydration-break sponsorships during the World Cup.
EDO released an analysis of Super Bowl advertising performance from 2021 to 2025, identifying that ad duration, pod position, and celebrity casting significantly impact consumer engagement. The report provides benchmarks for media buyers and creative teams to optimize high-stakes sports inventory.
Delivers EDO's TV outcomes data to AI models for enhanced ad intelligence.
EDO released a report analyzing 1,443 NFL on-screen sponsorships from the 2025-26 season to identify high-performing integration formats. The data highlights that halftime studio segments and specific billboard placements significantly outperform average sponsorship units in driving consumer engagement.
EDO CEO Kevin Krim highlighted at POSSIBLE 2026 that TV serves as both a brand and demand medium, driving mid-funnel actions like searches and web visits after ad exposure, particularly during live sports. EDO uses AI, including its ChatEDO interface, to optimize ad creative production and provide real-time performance data to agencies for Upfront planning. This approach aims to shift the industry from basic share-of-voice metrics to optimization and ROI.
