PubMatic is an AI-powered ad tech company that differentiates itself through an intelligent, unified platform designed to deliver measurable advertising performance across premium digital media, including CTV, mobile app, and omnichannel environments. Its AI-first architecture makes intelligence fundamental rather than additive, enabling continuous learning, optimization, and performance at global scale. The company has pioneered major advances in programmatic advertising since 2006, from powering the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. PubMatic's platform connects buyers, publishers, data partners, and commerce media networks with transparency, control, and efficiency.
PubMatic and InPowered have integrated containerized AI models into the sell-side infrastructure to enable real-time bid decisioning before requests are throttled. This approach allows advertisers to deploy custom models directly within the exchange to prioritize high-value impressions based on specific outcome metrics.
Nippon TV is partnering with PubMatic to integrate its Sugree advertising platform with PubMatic's programmatic infrastructure to facilitate impression-based trading for Japanese broadcast inventory. The initiative aims to attract international demand while leveraging PubMatic's AgenticOS to improve operational efficiency and campaign setup times.
A product for publishers to manage identity solutions.
Rajeev Goel
Co-Founder and CEO
Amar Goel
Founder and Chairman
Mukul Kumar
Co-Founder & President, Engineering
Alex Shephard
VP, DSP Partnerships and Operations
Abhishek Singh
Director of Product - Ads & Monetization, Agentic AI Ad Platform
Mike Chowla
VP, Product Management
Shirish Anand
VP of Product Management, Marketplace Product
Reid Rosenberg
Director of Product Management
John Petralia
Chief Marketing Officer
Gishore James Kallarackal
VP, Infrastructure Technology
Emma Newman
Chief Revenue Officer (CRO), EMEA
Joseph L. Dressler
SVP of Advertising Solutions
Jacqueline Boakye
VP Customer Success EMEA
Andy Bryant
AVP - Advertiser Solutions
Tim Rogers
Global VP, Commerce Media
Hashim Mian
VP, Commerce Media
Alexander Herguth
VP, Publisher Development
John Martin
VP, Publisher Growth Solutions
Jana Friedman
VP, Global Events & Experiences
Vasu Cherlopalle
VP of Real-time bidding & Analytics
PubMatic held its 12th annual hackathon with 416 participants across 5+ countries, developing 111 projects focused on agentic AI. The event highlighted a shift from AI that merely responds to AI that can autonomously plan, execute, and adapt, moving beyond assistive features into active execution within their platform. PubMatic engineers are increasingly integrating agentic AI into their development processes for continuous optimization and productization of operational AI capabilities.
PubMatic partnered with Dutch agency Abovomaxlead to execute an automatically managed Connected TV (CTV) advertising campaign in the Netherlands, utilizing their respective AI systems, AgenticOS and Mediavision AI. This autonomous, agent-to-agent campaign demonstrated a 97% video completion rate, a 15% lower effective CPM than planned, and an 87% reduction in campaign setup time. The project aimed to prove that an agentic buying model could surpass human-managed campaigns in efficiency and quality.
PubMatic has integrated custom CTV and mobile ad formats into its AgenticOS platform. This integration aims to unify creative, planning, buying, and measurement functionalities in a 'run-as-one' cross-screen workflow.
PubMatic's AgenticOS, a platform utilizing autonomous agentic campaigns, is expanding globally. This expansion aims to deliver lower CPMs, higher efficiency, and improved performance for advertisers. Brkthru has joined PubMatic as a strategic partner to support this initiative.
PubMatic has appointed Sabrina Anand as its new Country Manager for Canada, based in Toronto. In her new role, Anand will be responsible for leading PubMatic's go-to-market strategy in the Canadian market, focusing on developing relationships with buyers, agencies, and publishers to drive the adoption of PubMatic's product suite.
Butler/Till partnered with PubMatic to execute a marketing campaign utilizing PubMatic AgenticOS. This collaboration enabled the purported first fully autonomous, end-to-end agentic campaign execution in the industry. The focus was on leveraging AI for greater efficiency and performance in advertising campaigns.
Butler/Till leveraged PubMatic's AI-powered platform to increase reach and efficiency for a pharmaceutical client. The platform utilized advanced supply-side targeting to achieve these results.
Kinesso and an energy brand partnered with PubMatic to use its Activate platform for programmatic advertising. The collaboration aimed to streamline the supply path, which resulted in higher engagement, greater reach, and improved cost efficiency for the advertisers.
