smartclip is the adtech business of RTL Group, providing privacy-first advertising solutions across TV, online, and audio. It differentiates itself by offering a unified adtech infrastructure tailored for European broadcasters, enabling cross-screen storytelling on all devices. In 2022, smartclip acquired Realytics to enhance media intelligence, and in July 2025 launched Sidekicks, an agentic AI platform for media workflow automation. These innovations help broadcasters maintain control and privacy while monetizing premium content.
A fully integrated ad server and SSP with a product suite purpose-built to meet European needs.
A gallery showcasing ad products.
Partnerships with technology providers.
Solutions to bring broadcasters' most valuable ad formats to digital.
A board that unites broadcasters in technology to advance the European TV ecosystem.
Solutions to unlock the full value of publishers' inventory.
