smartclip is the adtech business of RTL Group, providing privacy-first advertising solutions across TV, online, and audio. It differentiates itself by offering a unified adtech infrastructure tailored for European broadcasters, enabling cross-screen storytelling on all devices. In 2022, smartclip acquired Realytics to enhance media intelligence, and in July 2025 launched Sidekicks, an agentic AI platform for media workflow automation. These innovations help broadcasters maintain control and privacy while monetizing premium content.
Solutions to bring broadcasters' most valuable ad formats to digital.
