Vistar Media, now part of T-Mobile Advertising Solutions, provides a programmatic out-of-home (OOH) advertising platform that connects marketers with the world's most extensive OOH inventory. The company differentiates itself through its intelligent platform that leverages data and scale to help brands capture attention in the physical world. Notable acquisitions include ADstruc (2024) and Sage+Archer (2022), and the company was acquired by T-Mobile in 2025 for $600 million, underscoring its credibility and market position.
Programmatic buying platform for out-of-home advertising that helps marketers plan, activate, and optimize DOOH campaigns.
Supply-side platform and ad-serving tools for media owners to manage and monetize out-of-home inventory.
Planning and forecasting tools for identifying inventory, coverage, and audience reach across OOH venues.
Reporting and measurement capabilities for evaluating campaign performance and business outcomes.
Technical integrations and APIs for trafficking, ad serving, reporting, and creative submission workflows.
Vistar published a new consumer attention report based on a survey of more than 2,500 U.S. consumers, focused on ad attention, trust, and creative response.
Vistar announced a Programmatic Guaranteed offering for DOOH, adding inventory reservation, automated pacing, and direct activation workflows for buyers and media owners.
Vistar detailed updates to its planning tools, including creative preview and enhanced audience visualization, alongside a refreshed brand and company ethos.
