Lotame is an independent end-to-end data and identity solution for digital marketers, leveraging proprietary identity resolution (Panorama ID) and a data collaboration platform (Spherical). It serves over 4,000 brands across 109 countries with 1.6 billion persistent IDs, enabling cross-channel audience targeting and measurement. The company was acquired by Publicis Groupe in 2025 and integrated into Epsilon, giving buyers confidence in its enterprise scalability and strategic backing. Its innovations include early market leadership in data management platforms and privacy-compliant identity solutions for the cookieless era.
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Lotame published a resource outlining how to build an effective data strategy for advertising, emphasizing structure and governance for integrating various data types. The guide aims to help streaming professionals navigate data fragmentation for better ad activation and collaboration. It highlights the importance of data quality, governance, and the role of data marketplaces in enriching datasets.
