Lotame is an independent end-to-end data and identity solution for digital marketers, leveraging proprietary identity resolution (Panorama ID) and a data collaboration platform (Spherical). It serves over 4,000 brands across 109 countries with 1.6 billion persistent IDs, enabling cross-channel audience targeting and measurement. The company was acquired by Publicis Groupe in 2025 and integrated into Epsilon, giving buyers confidence in its enterprise scalability and strategic backing. Its innovations include early market leadership in data management platforms and privacy-compliant identity solutions for the cookieless era.
Lotame’s data collaboration platform for audience orchestration, enrichment, insights, and activation.
Standalone services for identity resolution, onboarding, enrichment, modeling, and monetization.
Audience products designed to help marketers reach and activate verified target segments.
Capabilities that help identify users across devices and channels and activate addressable advertising.
Tools for engaging specific audiences with streaming video advertising.
