WideOrbit provides a unified ad management platform that streamlines digital, linear, and cross-media campaigns from pitch to playout to payment. Its automation and integrations eliminate manual workflows, making it the largest sell-side processor of premium advertising. Trusted by leading media companies like NBCUniversal, ABC/Disney, Fox, and Paramount, WideOrbit boasts a 99.9% client renewal rate. As a wholly-owned subsidiary of Lumine Group, it offers a reliable, scalable solution for broadcasters, digital publishers, and advertisers.
Converged sales workspace for digital and linear advertising workflows.
Unified digital workflow solution for quote-to-cash operations.
Flagship ad traffic and revenue management platform for broadcasters.
Traffic, sales, and revenue workflow solution for cable and broadcast networks.
Radio automation platform for enterprise-grade station operations.
Toni Coonce
Chief Executive Officer & President
Alison Clarke (LaChac)
Chief Financial Officer
Boris Zilbermints
VP, Financial Planning & Analysis /
Mitchell Jones
Director of Product Management
Michael Ambrose
VP Of Product Management
Derek Metz
SVP, Product Management
Brian Thoman
Chief Technology Officer
Frederick Lee
SVP of Global Sales
WideOrbit’s WO Aurora radio automation platform is highlighted on the company’s site as a Best of Show winner at NAB 2026, with the page emphasizing browser-based tools and cloud-powered radio automation.
