DoubleVerify is a software platform that provides digital media measurement and analytics, using AI to optimize campaign performance and ensure media quality. It offers fraud detection, brand safety, and viewability verification across digital channels, serving Fortune 500 advertisers globally. The company's AI-driven analytics and comprehensive verification capabilities differentiate it in the advertising technology space, and it is publicly traded on the NYSE under the ticker DV.
DV provides the industry’s leading Media Effectiveness Platform.
Verify helps advertisers measure media quality.
Fraud identifies invalid traffic at scale.
Brand Suitability ensures ad placements align with brand safety guidelines.
Context provides contextual targeting for ad placements.
Viewability measures the visibility of ad impressions.
Attention measures user engagement and attention to ads.
Optimize allows advertisers to optimize campaign performance using dynamic AI.
Prove helps advertisers measure and prove campaign outcomes through attribution and testing.
DV Neura helps advertisers drive stronger outcomes with greater control, smarter automation, superior media intelligence and open connectivity by embedding artificial intelligence across every layer of DV MAP.
DV Publisher Suite helps publishers reduce waste, maximize yield and automate delivery based on an array of revenue and media quality tools.
Revenue Analytics provides insights into revenue performance.
Inventory Quality helps publishers improve the quality of their ad inventory.
Quality Targeting enables targeting based on quality metrics.
Authentic Direct streamlines the process of honoring advertisers' brand suitability needs.
DV Marketplace Suite helps marketplaces improve inventory quality and increase performance.
DV Authentic AdVantage provides authentic advertising solutions.
DV Authentic Streaming TV brings clarity, control and measurable performance to streaming TV investment.
Social Media provides comprehensive coverage and unique insights to help drive performance across social media buys.
CTV brings clarity, control and measurable performance to streaming TV investment.
Commerce Media measures and maximizes campaign effectiveness of commerce and retail media platforms.
DoubleVerify has updated its DV Fraud Lab platform with agentic AI to combat a 34% year-over-year increase in bot scheme variants targeting mobile and CTV inventory. The new tools automate detection and evidence-gathering, reportedly reducing mitigation time for threats like ViperBot and AfterCall from days to hours.
DoubleVerify has introduced a Clean Room Integration designed to help streaming providers share program-level ad performance data without disclosing personal user identifiers. The solution aims to address advertiser demand for transparency while maintaining compliance with privacy regulations like the Video Privacy Protection Act.
Advertising agency Butler/Till is utilizing Claude as an AI buyer agent to automate campaign planning and activation by integrating DoubleVerify's DV Neura engine and PubMatic's AgenticOS. The workflow leverages interoperability standards like MCP and AdCP to embed verification, brand suitability, and fraud protection directly into the programmatic bidding process.
DoubleVerify has introduced three AI-powered suitability categories—Sensitive Breaking News, Current Events, and Opinion & Editorial—designed to help advertisers target news inventory more effectively. The company claims these tools can reduce news blocklisting by up to 42% for advertising clients.
DoubleVerify has launched 'DV Authentic AdVantage,' an automated pre-bid solution for walled garden video environments. The tool utilizes automated daily updates to manage brand suitability inclusion and exclusion lists, which the company reports reduces campaign activation time by 90%.
DoubleVerify has identified a network of over 200 AI-generated websites that mimic reputable publishers to siphon ad spend through programmatic channels. In response, the company has updated its ad-verification platform with new AI-based avoidance technology to help advertisers block these specific automated inventory sources.
DoubleVerify has introduced a new suite of AI verification tools, Agent ID Measurement and AI SlopStopper, designed to identify and block synthetic traffic from AI bots. The company claims these bots account for up to 15% of ad clicks in unprotected media, which can distort engagement metrics and inflate costs.
DoubleVerify has identified a sophisticated iOS ad fraud scheme dubbed 'SkyWalk' that uses a framework called UniSkyWalking to load hidden websites within mobile games. The scheme circumvents Open Measurement SDK detection by misrepresenting in-app traffic as web traffic to generate fraudulent ad impressions.
DoubleVerify has introduced Profile Feed exclusion lists for TikTok's owned inventory and is expanding its post-bid ad verification services to the TikTok Pangle ad network. These tools are designed to provide advertisers with increased brand suitability and viewability measurement across TikTok's mobile-first video ecosystem.
DoubleVerify has launched two new automated brand-safety categories: a 'Highly Illicit: Do Not Monetize' filter for content flagged by experts like NCMEC, and a 'P2P Sharing and Streaming' avoidance tool. These features are designed to help advertisers block ad delivery on high-risk domains and P2P platforms that may host illegal content.
