The Trade Desk provides a self-service, cloud-based demand-side platform (DSP) designed for the open internet, enabling advertisers to create, manage, and optimize data-driven digital campaigns across display, video, audio, native, and connected TV formats. Its platform is differentiated by its independence from major walled gardens, offering unbiased media buying and transparent, precise decisioning. The company has scaled globally with operations in over 30 locations and partners with hundreds of data and inventory providers, reflecting strong market credibility and trust.
The leading independent DSP built for data-driven marketers.
Reach more people across more channels.
Capability of the platform for identity resolution.
Capability of the platform for audience targeting.
Capability of the platform for measurement and optimization.
Capability of the platform using artificial intelligence.
Capability of the platform for retail data.
Capability of the platform.
Capability of the platform for programmatic buying.
Directory of partners.
Capability of the platform.
Unified ID 2.0.
Channel for audio advertising.
Channel for connected TV and over-the-top advertising.
Channel for digital out-of-home advertising.
Channel for display advertising.
Channel for mobile advertising.
Channel for native advertising.
Channel for video advertising.
Service for authentication.
The Trade Desk published a media coverage item on June 23, 2026 about its brand-safety positioning for trusted news inventory. The linked item is listed on the company’s news page within the past week.
The Trade Desk reported its Q1 2026 financial results, with revenue growing 12% year-over-year to $689 million, and projected Q2 2026 revenue of at least $750 million. The company highlighted strategic advancements including Koa Agents for AI media planning, OpenTTD for integrated analytics, and new partnerships for CTV advertising with LinkedIn and programmatic buying with Paramount through UID2 support.
