Amazon Ads is a full-funnel advertising platform that leverages Amazon's first-party shopping, streaming, and browsing data to connect brands with high-intent consumers across Amazon.com, Prime Video, Twitch, Fire TV, Amazon Music, and third-party supply. Its unique position at the intersection of commerce and media enables closed-loop measurement, tying ad spend directly to purchase outcomes. As the third-largest digital advertising platform globally, it offers self-service solutions from sponsored ads to programmatic display via the Amazon DSP, serving businesses of all sizes.
Programmatic demand-side platform for planning, buying, optimizing, and measuring ads across Amazon and third-party supply.
Display advertising solution for reaching audiences across Amazon properties and the open internet.
API platform for managing advertising programmatically, including planning, activation, and measurement.
Amazon Ads launched Alexa+ Agentic Ads, a new ad format that lets customers move from viewing an ad to completing a purchase inside the Alexa+ conversation. The experience is available on Echo Show devices and launched with partners including Papa Johns and Ticketmaster-related ticket purchases.
