AdsWizz (a SiriusXM company) is the technology engine powering the monetization of audio content worldwide, serving advertisers, publishers, and podcasters with a full-spectrum, agnostic platform. Its award-winning suite includes AudioMax SSP, AudioServe Campaign Manager, and Simplecast for podcast hosting and analytics, enabling partners to create meaningful listener experiences while maximizing revenue. With a presence in more than 40 countries, AdsWizz has been a longstanding leader in audio adtech, continually raising the bar for digital audio advertising innovation.
Solutions for in-stream insertion for any audio type, on any protocol, and on any player.
Purpose-built campaign management tools for audio inventory.
Audio-centric, award winning supply-side platform.
A unique toolset created just for digital audio.
A meeting place for publishers and advertisers to easily transact audio advertising.
Plan, buy, measure and optimize your audio campaigns in a single platform.
A unique set of tools created just for digital audio.
A meeting place for advertisers and publishers to easily transact audio advertising.
A self-serve advertising platform that makes it easy to create, schedule, and run audio ads.
Podcast publishing, distribution and audience analytics.
Control and monetize revenue from various podcast demand sources.
A meeting place for podcasters and advertisers to easily transact audio advertising.
Alexis van de Wyer
CEO
Bruno NIEUWENHUYS
Co-Founder & CTO
AdsWizz and Barometer have introduced an automated pre-release evaluation workflow for podcast publishers to analyze content suitability, sentiment, and context before publication. By tagging assets within the Simplecast CMS, the system allows networks like National Public Media to monetize episode-level inventory immediately upon release.
Publishers can extend their first-party data strategies, typically used in digital video, into audio. This approach allows advertisers to leverage these insights for more effective ad personalization in audio content. This enhances the value of audio inventory for publishers and advertisers.
AdsWizz states that podcast advertising is growing in effectiveness within the UK. This is attributed to increasing UK audiences, improved measurement techniques, and brands leveraging the trust relationship with content creators.
AdsWizz has introduced a new reporting experience designed to streamline workflows and reduce manual reporting efforts specifically for audio advertising platforms. This update aims to simplify the generation and analysis of reports within the audio advertising ecosystem.
