AdsWizz (a SiriusXM company) is the technology engine powering the monetization of audio content worldwide, serving advertisers, publishers, and podcasters with a full-spectrum, agnostic platform. Its award-winning suite includes AudioMax SSP, AudioServe Campaign Manager, and Simplecast for podcast hosting and analytics, enabling partners to create meaningful listener experiences while maximizing revenue. With a presence in more than 40 countries, AdsWizz has been a longstanding leader in audio adtech, continually raising the bar for digital audio advertising innovation.
AdsWizz executives presented findings from the Online Audio Monitor 2026 study at DMEXCO, highlighting high audio consumption levels in Germany. The company advocates for unified cross-platform planning and AI-driven contextual targeting to reach listeners across connected cars, smart TVs, and mobile devices.
AdsWizz utilized its presence at Podcast Movement 2026 to promote its programmatic audio advertising tools, including the AudioMatic DSP and AudioPixel attribution platform. The company emphasized the importance of IAB-certified measurement and contextual targeting for scaling audio ad campaigns.
Alexis van de Wyer
CEO
Bruno NIEUWENHUYS
Co-Founder & CTO
AdsWizz has published a guide on utilizing contextual signals such as weather, device type, and time of day to improve audio ad relevance. The guide highlights the use of dynamic creatives and synthetic voice technology to automate ad versioning as a privacy-focused alternative to demographic tracking.
AdsWizz and Barometer have introduced an automated pre-release evaluation workflow for podcast publishers to analyze content suitability, sentiment, and context before publication. By tagging assets within the Simplecast CMS, the system allows networks like National Public Media to monetize episode-level inventory immediately upon release.
Publishers can extend their first-party data strategies, typically used in digital video, into audio. This approach allows advertisers to leverage these insights for more effective ad personalization in audio content. This enhances the value of audio inventory for publishers and advertisers.
AdsWizz states that podcast advertising is growing in effectiveness within the UK. This is attributed to increasing UK audiences, improved measurement techniques, and brands leveraging the trust relationship with content creators.
AdsWizz has introduced a new reporting experience designed to streamline workflows and reduce manual reporting efforts specifically for audio advertising platforms. This update aims to simplify the generation and analysis of reports within the audio advertising ecosystem.
