Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. It measures behavior across all channels and platforms to provide clients with trusted intelligence. Operating in over 100 countries with approximately 15,000 employees, Nielsen is owned by Elliott Investment Management and includes subsidiaries like Gracenote. Its independent data fuels action for advertisers, media companies, and content creators worldwide.
A platform that provides one clear view of your audience across media.
Cross-platform measurement data for understanding audiences and their shifting habits.
Data and insights to help invest where it matters and meet audiences effectively.
Tools to maximize ROI by understanding how advertising and marketing reaches and impacts audiences.
Metadata solutions that connect audiences with TV, movie, sports, music and podcast content.
Lucyna Koba
Market Leader / CEO
Karthik Rao
Chief Executive Officer
Jeanne Sachs
VP, Ad Intel Product Sales
Novena Catalla-Kam
SVP Product Management
Carlos Baez
VP Sales, Local TV
Amilcar Perez
Global Chief Revenue Officer (CRO) Audience Measurement
Yan Rozovsky
VP, Head of Advertiser Sales
Lee F.
VP/Global Head of Customer Support
Nielsen’s June 25, 2026 update said April TV viewing was shaped by the NCAA tournament, the Masters, NBA playoffs, and broadcast dramas. YouTube led the Media Distributor Gauge with 13.4% of TV viewing in April.
Nielsen said ad-supported TV held near 73% of overall viewing in Q1 2026, with streaming reaching a record 46.6% share. The report was published on June 23, 2026.
