Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. It measures behavior across all channels and platforms to provide clients with trusted intelligence. Operating in over 100 countries with approximately 15,000 employees, Nielsen is owned by Elliott Investment Management and includes subsidiaries like Gracenote. Its independent data fuels action for advertisers, media companies, and content creators worldwide.
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Nielsen has expanded its Ad Intel product in France to include Connected TV (CTV) ad spend tracking across major streaming platforms. The tool aims to provide marketers with competitive intelligence on ad investment shifts between linear TV and streaming services.
Nielsen’s June 25, 2026 update said April TV viewing was shaped by the NCAA tournament, the Masters, NBA playoffs, and broadcast dramas. YouTube led the Media Distributor Gauge with 13.4% of TV viewing in April.
Lucyna Koba
Market Leader / CEO
Karthik Rao
Chief Executive Officer
Sreeharsha Ukkadam
SVP Global Products - Ad Intelligence, Planning, Advanced Audiences, & Measurement & Outcomes
Novena Catalla-Kam
SVP Product Management
Jeanne Sachs
VP, Ad Intel Product Sales
Aimee Freedland
VP, Sports Product Sales
Henry Rabello
VP of Brand & Global Marketing
Anil Goel
Global Chief Technology Officer
Pankaj Saxena
VP - Technology
Carlos B.
VP Sales, Local TV
Amilcar Perez
Global Chief Revenue Officer (CRO) Audience Measurement
Arica McKinnon
VP, Sales Strategy & Enablement
Jill Businelle McElveen
Director of Sales And Business Development
Ryan Williams
SVP, Client Sales
Lee F.
VP/Global Head of Customer Support
Elizabeth Asencio
SVP, Client Business Partner
Matan Bik
SVP, Global Strategy & Business Development
Rouzbeh Gerami
SVP, Data Science
Frank Wanschers
VP International Tax
Jennifer Seem
VP, Business Development
Nielsen reports that streaming accounted for 43.8% of U.S. TV time by March 2025, with increasing marketer plans to shift spend toward CTV. To address measurement fragmentation, the company has expanded its Ad Intel service to include cross-channel measurement across 20 platforms.
Nielsen said ad-supported TV held near 73% of overall viewing in Q1 2026, with streaming reaching a record 46.6% share. The report was published on June 23, 2026.
Gracenote and PubMatic have partnered to integrate content intelligence and live sports schedule data directly into PubMatic's programmatic CTV platform. Operating on the IAB Tech Lab's Agentic Real-Time Framework (ARTF), the integration allows advertisers to access show-level metadata at the speed of the bidstream to target premium streaming inventory.
Nielsen discusses the definition and importance of DMAs (Designated Market Areas) for marketers, advertisers, and broadcasters in the U.S. DMAs are proprietary geographic regions used for television viewing measurement, advertising planning, and media buying. The article highlights their continued relevance in the digital age for targeted advertising, optimized media buying, budget allocation, and performance measurement.
Nielsen details its television and streaming ratings system, explaining how it measures viewership to inform programming and advertising decisions. The article outlines how Nielsen combines panel data and big data, adapting its methodologies to account for the complexities of on-demand content and diverse viewing devices in the streaming era. This system is crucial for networks and advertisers in the US to make informed decisions and set industry standards for ad rates.
Nielsen and Mediaocean announced a collaboration to integrate advanced audience measurement for data-driven linear TV campaigns into Mediaocean's Prisma platform. This partnership aims to provide marketers with consistent audience definitions across ad planning and measurement workflows. The integration will officially launch in September 2026.
This article from Nielsen's Insights section highlights the company's various reports and articles focusing on audience measurement, media trends, and advertising strategies. Key insights include Black audiences' buying power, co-viewing pilot results, the importance of Nielsen ratings and DMAs, and trends in sports and AANHPI audiences for streaming. The page serves as a hub for Nielsen's analytical content across different facets of media consumption and advertising effectiveness.
Nielsen identifies five key trends for the upcoming 2025 Upfronts, including linear TV maintaining its lead in ad-supported viewing, the growth of multiplatform TV experiences, increased competition among streaming services, the rising importance of sports content across both linear and streaming, and the opportunity for streamers to reach diverse audiences through multi-language and deep-library content. These trends are supported by Nielsen's data, including its Gauge and Ad-Supported Gauge reports.
