Nielsen in the news

1. Sep 22MediaPost: U.S. JIC re-certifies Comscore, iSpot, and VideoAmp as national currencies
2. Sep 22Cynopsis: ESPN raises monthly Unlimited tier price to $31.99
3. Sep 21PPC Land: Nielsen splits FAST from AVOD in 2026 demographic reporting
4. Sep 18Insider Paper: Google and Nielsen study finds TV ROI drops 41% past frequency limits
5. Sep 16TheWrap: Nielsen reduces weekly streaming chart lag from one month to 11 days
6. Sep 10Nielsen: Nielsen adds CTV ad spend tracking to Ad Intel in France
7. Sep 9Nielsen: Nielsen adds CTV ad spend tracking to Ad Intel in Italy
8. Sep 9Sports Business Journal: NBC Sports adopts Nielsen for NFL and MLB streaming measurement

   Also covered by: Front Office Sports, Front Office Sports, Awful Announcing

9. Aug 31PPC Land: Nielsen updates Big Data + Panel methodology for 210 DMA regions

   Also covered by: TVNewsCheck

10. Aug 31Cablefax: Nielsen updates Big Data + Panel methodology for new broadcast season

    Also covered by: Advanced Television, PPC Land

11. Aug 30PPC Land: Nielsen: Ad-supported streaming share hits 48.2% in Q2 2026
12. Aug 30PPC Land: Nielsen: Ad-supported TV share falls to 71.5% in Q2 2026
13. Aug 28Cynopsis: Block the Merger Coalition urges AGs to reject Paramount-WBD concessions
14. Aug 28Front Office Sports: Nielsen bans networks from mixing third-party data with its audience metrics

    Also covered by: Awful Announcing, MediaPost

15. Aug 27MediaPost: Alphabet Meta and Amazon capture 65% of US ad spend
16. Aug 27Cynopsis: Nielsen reports ad-supported TV viewing share fell to 71.5% in Q2
17. Aug 27AdExchanger: The Trade Desk launches Kokai Zuma with agentic AI workflow tools
18. Aug 26AdExchanger: CuriosityStream licenses archive to Google and OpenAI for AI training
19. Aug 20PPC Land: Nielsen sets August 31 for seven Big Data + Panel currency changes
20. Aug 20Marketing Report: Nielsen updates Big Data + Panel methodology for broadcast season
21. Aug 20MediaPost: Nielsen integrates ARF DASH data to update TV universe estimations

    Also covered by: MediaPost

22. Aug 19AdExchanger: Nielsen updates Big Data + Panel currency to improve measurement accuracy

    Also covered by: Sports Business Journal, Nielsen, Advanced Television

23. Aug 18MediaPost: YouTube captures 28% of streaming TV time but 12% of ad spend
24. Aug 17MediaPost: Linear TV retains 80% of U.S. ad viewing time despite CTV growth
25. Aug 16PPC Land: DoubleVerify launches brand suitability measurement on TikTok Pangle network
26. Aug 12AdExchanger: Viant reports Q2 revenue of $104.3M and eyes proprietary data M&A
27. Aug 12Señal News: Tubi Media Group expands Gracenote partnership for content discovery and advertising
28. Aug 11Mike Shields: Nielsen acquires DoubleVerify for $2.5 billion to expand media intelligence

    Also covered by: Digiday

29. Aug 10Cynopsis: Fox to acquire Roku for $22 billion as platform revenue rises 25%

    Also covered by: Playwire

30. Aug 10Mumbrella: Nielsen to acquire DoubleVerify for $13.60 per share
31. Aug 8Forbes: Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal
32. Aug 8PPC Land: Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
33. Aug 8PPC Land: Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal
34. Aug 7Beet.TV: Nielsen to acquire DoubleVerify for $2.15 billion in cash

    Also covered by: Digiday, VideoWeek, Marketing Dive

35. Aug 7PPC Land: FouAnalytics launches $2 million flat-fee unlimited ad verification subscription
36. Aug 6Variety: Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal

    Also covered by: PPC Land

37. Aug 5Forbes: Nielsen reports streaming accounts for nearly half of US TV viewing
38. Jul 30TheWrap: VideoAmp and MediaRadar unify TV ratings with ad intelligence data
39. Jul 30PPC Land: Nielsen launches Ad Intel AI for conversational competitive advertising tracking

    Also covered by: Cynopsis Media

40. Jul 28PPC Land: YouTube hits record 13.8% share of US television watch-time
41. Jul 26Front Office Sports: World Cup final averages 66.4M U.S. viewers in afternoon window
42. Jul 24Inside Radio: Nielsen to exit Puerto Rico audience measurement by December 2026
43. Jul 21PPC Land: VAB expands measurement directory to 20 partners amid Nielsen currency disputes
44. Jul 18PPC Land: Nielsen to overhaul seven core metrics ahead of fall season
45. Jul 16AdExchanger: Nielsen and VideoAmp withdraw from MRC as brands fight AI 'slop'
46. Jul 15Tech Times: YouTube captures 13.4% of TV viewing as SubwayTakes earns Emmy nod
47. Jul 6Cynopsis: Comcast to spin off NBCUniversal media assets into standalone entity
48. Jul 5Front Office Sports: Nielsen integrates smartwatches to fix co-viewing undercounts for live sports
49. Jul 1TVNewsCheck: TVB warns Nielsen's Q1 metrics overstate streaming share of TV

    Also covered by: TVNewsCheck

50. Jun 24Awful Announcing: Telemundo's 36% viewership revision exposes NBC's first-party measurement problem
51. Jun 18NewscastStudio: FAST leaders demand standardized measurement to fix fragmented reporting and operations
52. Jun 17Nielsen: Why Designated Market Areas remain the baseline for local streaming advertising
53. Jun 17Nielsen: Nielsen integrates big data into ratings currency for 2025 upright transactions
54. Jun 16Movieguide | The Family Guide to Movies & Entertainment: 95% of traders cite 'Data Gap' for stalling CTV ad spend
55. Jun 15Food Dive: Free streaming earns higher consumer trust than social media ads
56. Jun 14AdExchanger: Xbox weighs ad-supported Game Pass after 50% price hike costs millions of users
57. Jun 11Agency Reporter: BARC India and Nielsen launch cross-media measurement to fix CTV fragmentation
58. Jun 11Marketing Report: Nielsen integrates Italian linear TV into YouTube deduplicated ad measurement

    Also covered by: 4rfv

59. Jun 8PPC Land: Nielsen Extends YouTube Deduplication to Italy, Adds Linear TV

    Also covered by: WebWire

60. Jun 7Marketing Report: Nielsen and Mediaocean Standardize Advanced Audience Definitions for TV Ads
61. Jun 5PPC Land: Nielsen and Mediaocean integrate audience definitions for data-driven linear TV
62. Jun 5Cynopsis: DAZN becomes exclusive home for FIFA+ as FAST adoption hits 70%
63. Jun 3Podnews: Podcast AI Tools Accelerate as Nielsen Highlights Ad-Supported Audio Share
64. Jun 3Dolby OptiView: Dolby OptiView Streaming achieves Nielsen certification for audience measurement
65. Jun 3PPC Land: Marketing Architects Scales Nielsen MDE to National TV for Faster Data
66. Jun 3IMDb: Nielsen Expands Marketing Architects Deal for Faster National TV Data
67. Jun 2The Desk: Nielsen Expands Marketing Architects Partnership for Faster National TV Data
68. Jun 2BlackBook Motorsport: Nascar's Fox viewership drops for fourth year, averaging 3.11 million
69. Jun 2MSN: Netflix's 'Stranger Things' Led 2025-26 Season With 32.9M Multiplatform Viewers
70. Jun 1MSN: DirecTV blackout hits 54 Scripps local stations across 36 markets
71. May 31PR Newswire: Scripps Pulls 54 Local Stations from DIRECTV After Seeking Record Retransmission Consent Rates
72. May 31Microsoft: 'Marshals' overtakes 'Tracker' as broadcast's top show for the 2025-26 season - MSN
73. May 30Otakukart: Stranger Things Dominates 2025–26 TV Ratings With 32.9M Viewers as Netflix Takes Over Nielsen’s Top Charts - OtakuKart
74. May 30Variety: His & hers top 2026 show so far; high potential leads season in 18-49 - MSN
75. May 27Sports Video Group: Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026 – Sports Video Group
76. May 21TheWrap: Netflix Bounces Back on Nielsen Charts With ‘Running Point,’ ‘Beef’ After Scripted Slowdown
77. May 21Media Play News: Nielsen: Disney's Animated Kids Series 'Bluey' Returns Atop Weekly Household TV Streaming Through April 26
78. May 21Advanced Television: Research: SVoD catalogues upping sports content | Advanced Television
79. May 19MediaPost: Nielsen: Cable, Broadcast Decline In March - Streaming Gains 05/19/2026

    Also covered by: MediaPost

80. May 5Comic Basics: 'Andor' Owns the Galaxy for Millennials and Gen X While 'The Mandalorian' Wins Every Other Generation, Nielsen Data Reveals
81. May 5IMDb: ‘Andor’ Owns the Galaxy for Millennials and Gen X While ‘The Mandalorian’ Wins Every Other Generation, Nielsen Data Reveals
82. May 3Front Office Sports: Kentucky Derby Breaks Viewership Record with 19.6M
83. May 2MSN: NBCUniversal says Nielsen devalues media companies with inaccurate metrics
84. Apr 27Cynopsis Media: 04/27/26: Cynopsis Media Tech Update
85. Apr 26Cord Cutters News: ABC, CBS, FOX, & NBC Saw Their Viewership Jump At the Same Time Cable TV Dropped to Just 20% of All Viewership
86. Apr 21William (Bill) Mobley: Big Topic Miss #NAB2026 Measurement Tech Not Keeping Up with Ad Growth Demand
87. Apr 21William (Bill) Mobley: Big Topic Miss #NAB2026 Measurement Tech Not Keeping Up with Ad Growth Demand
88. Apr 20Cynopsis Media: 04/20/26: Cynopsis Media Tech Update
89. Apr 16Broadband TV News: Roku tops 100 million streaming households worldwide
90. Apr 9Todd Nicolini: Q1 2026 SVOD Video Distribution Trends Analysis
91. Apr 7THEO Technologies: Meet Dolby OptiView at NAB 2026: Powering Immersive, Interactive Live Sports
92. Apr 7David Ferro: Nielsen Delays The Gauge Report Amid Upfront Negotiations
93. Apr 6Bryan Holt: YouTube: The New King of Media and Infrastructure for VFX
94. Apr 6Bryan Holt: YouTube is now the world’s largest media company.
95. Apr 6Melva Goffney Benoit: Nielsen Measurement Controversy and Data Delays
96. Apr 3Cynopsis Media: Cynopsis 04/03/26: Hulu Sets Season Two Return for “Deli Boys”
97. Apr 2The Streaming Wars: The $1 Trillion TV Market Is Being Rebuilt Around Advertising. But the System Behind It Is Cracking - The Streaming Wars
98. Mar 26Harmonic Blog: Weigel Broadcasting Transforms Video Distribution with Harmonic’s Playout-to-Delivery Solution
99. Mar 26Harish Kumar Devarakonda: The Media War is Over. OTT Already Won. But the Real Game Just Started.
100. Mar 26FAST Channels TV: Sports Dominates Ad-Supported TV landscape
101. Mar 25Hugh Scallon: Nielsen’s Recent Decision to Delay Its Popular ‘Gauge’ Snapshot
102. Mar 25Alexandre Callay: Discussions With Friends
103. Mar 24broadpeak.io: Nielsen’s 2026 Upfronts Guide: The Rise of the Ad-Supported Ecosystem
104. Mar 23Cynopsis Media: Cynopsis 03/23/26: CBS News Radio Shutting Down
105. Mar 23Cynopsis Media: 03/23/26: Cynopsis Media Tech Update
106. Mar 23Evan Shapīro: TV's biggest meltdown ain't The Bachelorette.
107. Mar 20VideoAge International: In February U.S. TV Beat Streaming – VideoAge International
108. Mar 20VideoNuze: Inside the Stream: Ads Accepted, Sports Lead, Creators Match Premium TV
109. Mar 20FAST Channels TV: Nielsen 2026 Upfront Planning Guide: Demographic Trends in FAST and AVOD
110. Mar 20Hugh Scallon: Streaming TV’s ascendance over broadcast and cable isn’t as complete as it seemed
111. Mar 19Al Gaviria: Nielsen's Transition from Legacy Panels to Big Data + Panel Measurement
112. Mar 18Vidzone Ukraine: Nielsen Media Planning Guide: The Rise of Ad-Supported Streaming Trends
113. Mar 18Vidzone Ukraine: Nielsen Global Media Planning Guide: The Rise of Ad-Supported Streaming
114. Mar 18Vidzone Ukraine: Nielsen Global Media Planning Guide Analysis
115. Mar 17Marty Kahnle: Sports is no longer just “important” to ad-supported TV. It is the load-bearing wall.
116. Mar 17Cynopsis Media: Cynopsis 03/17/26: “The Neighborhood” Takes a Final Bow
117. Mar 17Marty Kahnle: Sports: The Load-Bearing Wall of Modern Media
118. Mar 16Cynopsis Media: 03/16/26: Cynopsis Media Tech Update
119. Mar 13Cynopsis Media: Cynopsis 03/13/26: Disney+ Launches Vertical Video
120. Mar 11ALM Corp: YouTube Is the World's Largest Media Company — $62.3B Revenue Beats Disney
121. Mar 3Gracenote: U.S.-Produced SVOD Titles Are Up 13% Year-Over-Year — Yet Their Share Of Global Catalogs Is Shrinking
122. Mar 2Cynopsis Media: 03/02/26: Cynopsis Media Tech Update
123. Feb 27VideoNuze: Inside the Stream: SVOD Matures, WBD Deal Impacts TV Audience Shares
124. Feb 26Cynopsis Media: Cynopsis 02/26/26: HBO Renews “Industry” for Fifth and Final Season
125. Feb 21Bhushan Ghogale: Streaming Was Supposed to Kill the Cable Box — Instead We Reinvented It With FAST
126. Feb 21Bhushan Ghogale: Streaming Was Supposed to Kill the Cable Box. Instead, We Reinvented It.
127. Feb 20Renan Martins Frade: Does Netflix Compete With YouTube? The Answer Could Decide the Warner Bros. Discovery Fight
128. Feb 20Dataconomy Media: YouTube Extends Conversational AI Tool to Smart TVs and Streaming Devices
129. Feb 18Cynopsis Media: Cynopsis 02/18/26: TV Viewing Hits 12-Month High
130. Feb 13Cynopsis Media: Cynopsis 02/13/26: “Off Campus” Makes the Grade at Prime Video
131. Feb 9Grok: Nielsen Adds Streaming and Digital to Super Bowl Ratings
132. Feb 5Cynthia Clevenger: Tubi's Remarkable Growth and Rankings in Ad-Supported Streaming
133. Feb 3Joe Summers: Conference Realignment Wasn’t About Rivalries. It Was About Cable Math.
134. Jan 22Hugh Scallon: Nielsen Reports Record Streaming Minutes Over December
135. Jan 21Nielsen: Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales
136. Jan 19Nielsen: The Black Influence: How Black Culture & Identity Drive the Market
137. Dec 23Evan Shapīro: How to Read the Nielsen Gauge - Accurately
138. Dec 23Cynopsis Media: Cynopsis 12/23/25: Paramount Climbs Nielsen’s Distributor Chart
139. Dec 22TV Technology: Nielsen, Roku Expand Measurement Partnership
140. Dec 22Nielsen: Nielsen and Roku Expand Strategic Measurement Partnership
141. Dec 17Advanced Television: Gracenote enhances On Sports solution
142. Dec 17Advanced Television: Data: US watched over 103bn minutes of TV on Thanksgiving
143. Dec 16Hugh Scallon: Nielsen Gauge Reports Surge in TV Usage and Sports Viewership
144. Dec 10Advanced Television: Data: NFL shifts US TV viewing towards ad supported
145. Dec 9Hugh Scallon: Nielsen Gauge: October Viewership Insights Show Robust Growth for Key Players
146. Dec 9TV Technology: Football Shifts TV Viewing Towards Ad Supported Services
147. Dec 8Fierce Video: {"a":[{"_":"Football season fuels ad-supported TV viewing peak in Q3 ","$":{"href":"/advertising/football-season-fuels-ad-supported-tv-viewing-peak-q3","hreflang":"en"}}]}
148. Dec 8TV Technology: Nielsen Audience Segments Now Available in Amazon Ads Marketplace
149. Dec 5TV Technology: Nielsen: NFL Thanksgiving Games Score Big Audiences
150. Dec 4Nielsen: Gracenote launches new CTV ad platform making program-level targeting a reality
151. Dec 4Hugh Scallon: Nielsen Gauge Highlights October's Broadcast and Streaming Viewership Trends
152. Dec 4Advanced Television: Gracenote launches new CTV ad platform
153. Dec 1Gary Strutz: Lionsgate and Nielsen Expanded Partnership Will Deliver Unparalleled Market Intelligence
154. Nov 24TV Technology: Traditional TV Players Gained Viewers in October: Nielsen Gauge
155. Nov 24Advanced Television: Study: Cross-screen strategy can maximise value for advertisers
156. Nov 18The Hollywood Reporter - Tech: Sundays Are (Empirically) for Football
157. Nov 12TV Technology: Nielsen Names Peter Naylor Its First Chief Client Officer
158. Nov 12Fierce Video: {"a":[{"_":"Former Netflix exec Peter Naylor joins Nielsen as chief client officer","$":{"href":"/advertising/former-netflix-exec-peter-naylor-joins-nielsen-chief-client-officer","hreflang":"en"}}]}
159. Nov 7TV Technology: Nielsen: Alabama Is Most-Watched College Football Team
160. Nov 5TV Technology: World Series Game 7 Delivers 27.3 Million Viewers
161. Oct 26Yuchen W.: New Career Chapter: Reflecting on My Journey at Nielsen
162. Oct 24Tracy Swedlow: More Wonderful Speakers Announced for The TV of Tomorrow Show
163. Oct 3Bill Kerschbaum: POD NEWS YOU NEED TO KNOW — THE MONETIZATION EDITION
164. Sep 27Shantanu Maity: Hiring Technical Product Manager - MTS-3 at Nielsen
165. Sep 25Matthew Sullivan: The Way Fans Experience Sports and Entertainment is Rapidly Evolving
166. Aug 25Cynopsis Media: Cynopsis 08/25/25: “Happy Gilmore 2” breaks Nielsen streaming record
167. Sep 24NextTV: Olympics Power NBCU to Top of Podium Among Media Distributors in August
168. Aug 30VPlayed: Linear TV Drops Below 50% US Viewership as Streaming Hits 38.7% High
169. Jun 25Sports Business Journal: Telemundo's 36% World Cup viewership cut exposes NBCU's Adobe Analytics problem
170. Jun 25Nielsen: Streaming captures 44% of U.S. TV time as ad-spend shifts accelerate
171. Jun 5Nielsen: Nielsen, Mediaocean Partner for Consistent Audience Measurement in Linear TV
172. Jun 4Broadcastbeat: Mediaproxy LogServer Adds Nielsen CBET for Radio Audience Measurement
173. Jun 3AI Digital: Streaming's growing share drives self-serve TV ad platform adoption
174. Jun 1Nielsen: Insights | Nielsen
175. Jun 1Google: Co-viewing: Definition - Google Ads Help

     Also covered by: Adgully

176. May 28Viaccess-Orca: Streaming's Ad-Supported Era Comes Into Closer Focus
177. May 21Streamvx: StreamVX
178. May 16Nielsen: Five trends to watch going into the 2025 Upfronts | Nielsen
179. Apr 28Thecscompany: The CTV Boomer: Why the Advertisers Riding This Wave Will Look Like Geniuses in Five Years
180. Apr 24TVNewsCheck: TV Measurement Experts: How To Cultivate Audience In The Age Of Attention
181. Apr 21Media Play News: NAB Show 2026: Still Keen on Broadcast, NBC’s Jon Miller Calls Peacock ‘Complementary’ to NBC
182. Apr 13blog.youtube: YouTube CEO Neal Mohan’s 2026 Letter: The Future of YouTube - YouTube Blog
183. Apr 13Applicaster: 2026 OTT Streaming Industry Trends: What Will Define the Next Phase of Streaming
184. Apr 11The Current: FAST is booming as branded content and sports drive the surge | The Current
185. Apr 7Fortune: Streaming revolt: Customers turn their backs on Netflix, Hulu, Prime | Fortune
186. Apr 7Nielsen: Trend report | Nielsen
187. Apr 7Alphabet Investor Relations: Alphabet Investor Relations - 2025 Q4 Earnings Call
188. Apr 7TubiTV Corporate: TUBI RE-ENROLLS FOR SECOND SEASON OF THE BBC’S CRITICALLY ACCLAIMED COMING-OF-AGE SERIES “BOARDERS” - TubiTV Corporate
189. Apr 7New Video Frontiers: New Video Frontiers – London, April 15-16, 2026 – Video & CTV Advertising's Global Gathering
190. Apr 7The Current: FAST platforms are on the rise. How can they keep up the momentum? | The Current
191. Apr 7Yahoo Entertainment: Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines (EXCLUSIVE)
192. Mar 25The Wall Street Journal: Delayed Nielsen Data Will Show Traditional TV Back on Top (for Now)
193. Mar 20Nielsen looks to be bigger part of upfront strategy.
194. Feb 23TubiTV Corporate: Tubi and Nielsen Expand Strategic Streaming Measurement and Intelligence Partnership Revealing Addressable Reach for Advertisers for First Time
195. Feb 23Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming

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