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    <title><![CDATA[StreamingMeme — Nielsen coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Nielsen.]]></description>
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      <title><![CDATA[StreamingMeme — Nielsen coverage]]></title>
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    <item>
      <title><![CDATA[U.S. JIC re-certifies Comscore, iSpot, and VideoAmp as national currencies]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/418174/joint-industry-committee-re-certifies-3-media-me.html]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.]]></description>
      <content:encoded><![CDATA[The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[ESPN raises monthly Unlimited tier price to $31.99]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-sports-9-22-26-nielsen-mayhem-prediction-markets-meet-football-season/]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has implemented a new co-viewing methodology for sports measurement, while ESPN has increased its direct-to-consumer subscription pricing. Additionally, prediction market operators like Kalshi and Polymarket are significantly increasing their national linear TV advertising spend.]]></description>
      <content:encoded><![CDATA[Nielsen has implemented a new co-viewing methodology for sports measurement, while ESPN has increased its direct-to-consumer subscription pricing. Additionally, prediction market operators like Kalshi and Polymarket are significantly increasing their national linear TV advertising spend.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Nielsen splits FAST from AVOD in 2026 demographic reporting]]></title>
      <link><![CDATA[https://ppc.land/avod/]]></link>
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      <pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article provides a comprehensive overview of the AVOD landscape, detailing the technical shift toward server-side ad insertion and OpenRTB 2.6 pod bidding. It highlights Nielsen's 2026 decision to formally separate FAST and AVOD in demographic reporting to better reflect current streaming consumption patterns.]]></description>
      <content:encoded><![CDATA[This article provides a comprehensive overview of the AVOD landscape, detailing the technical shift toward server-side ad insertion and OpenRTB 2.6 pod bidding. It highlights Nielsen's 2026 decision to formally separate FAST and AVOD in demographic reporting to better reflect current streaming consumption patterns.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Google and Nielsen study finds TV ROI drops 41% past frequency limits]]></title>
      <link><![CDATA[https://insiderpaper.com/how-frequency-capping-affects-campaign-efficiency-and-reach/]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A Google and Nielsen analysis indicates that TV advertising ROI declines by 41% when frequency exceeds six weekly impressions per viewer. The report suggests that implementing campaign-level frequency caps can redirect budget from redundant exposures to unique reach, improving overall campaign efficiency.]]></description>
      <content:encoded><![CDATA[A Google and Nielsen analysis indicates that TV advertising ROI declines by 41% when frequency exceeds six weekly impressions per viewer. The report suggests that implementing campaign-level frequency caps can redirect budget from redundant exposures to unique reach, improving overall campaign efficiency.]]></content:encoded>
      <dc:creator><![CDATA[Insider Paper]]></dc:creator>
      <author><![CDATA[Insider Paper]]></author>
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    <item>
      <title><![CDATA[Nielsen reduces weekly streaming chart lag from one month to 11 days]]></title>
      <link><![CDATA[https://www.thewrap.com/media-platforms/streaming/nielsen-streaming-ratings-faster-daily-data/]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has accelerated its streaming measurement reporting, reducing the lag for public weekly charts to 11 days and providing paying clients with daily data within 48 hours. The update, which does not change the underlying measurement methodology, aims to provide more timely performance metrics for content promotion and platform strategy.]]></description>
      <content:encoded><![CDATA[Nielsen has accelerated its streaming measurement reporting, reducing the lag for public weekly charts to 11 days and providing paying clients with daily data within 48 hours. The update, which does not change the underlying measurement methodology, aims to provide more timely performance metrics for content promotion and platform strategy.]]></content:encoded>
      <dc:creator><![CDATA[TheWrap]]></dc:creator>
      <author><![CDATA[TheWrap]]></author>
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    <item>
      <title><![CDATA[Nielsen adds CTV ad spend tracking to Ad Intel in France]]></title>
      <link><![CDATA[https://www.nielsen.com/news-center/2026/nielsen-launches-ctv-ad-spend-data-into-its-french-ad-intel-product/]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has expanded its Ad Intel product in France to include Connected TV (CTV) ad spend tracking across major streaming platforms. The tool aims to provide marketers with competitive intelligence on ad investment shifts between linear TV and streaming services.]]></description>
      <content:encoded><![CDATA[Nielsen has expanded its Ad Intel product in France to include Connected TV (CTV) ad spend tracking across major streaming platforms. The tool aims to provide marketers with competitive intelligence on ad investment shifts between linear TV and streaming services.]]></content:encoded>
      <dc:creator><![CDATA[Nielsen]]></dc:creator>
      <author><![CDATA[Nielsen]]></author>
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    <item>
      <title><![CDATA[Nielsen adds CTV ad spend tracking to Ad Intel in Italy]]></title>
      <link><![CDATA[https://www.nielsen.com/news-center/2026/nielsen-launches-ctv-ad-spend-data-into-its-italian-ad-intel-product/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has expanded its Ad Intel product in Italy to include Connected TV (CTV) ad spend tracking across major streaming platforms. The update provides competitive intelligence for marketers to analyze ad investment shifts between linear TV and digital streaming channels.]]></description>
      <content:encoded><![CDATA[Nielsen has expanded its Ad Intel product in Italy to include Connected TV (CTV) ad spend tracking across major streaming platforms. The update provides competitive intelligence for marketers to analyze ad investment shifts between linear TV and digital streaming channels.]]></content:encoded>
      <dc:creator><![CDATA[Nielsen]]></dc:creator>
      <author><![CDATA[Nielsen]]></author>
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    <item>
      <title><![CDATA[NBC Sports adopts Nielsen for NFL and MLB streaming measurement]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/09/09/nbc-set-to-switch-to-nielsen-streaming-measurement-for-nfl-season-mlb-postseason/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[NBC Sports is transitioning to Nielsen for verifying streaming viewership data for NFL and MLB Wild Card telecasts, moving away from its previous reliance on Adobe Analytics for public metrics. While Adobe will remain the internal tool for first-party data, Nielsen will now provide the verified, unified audience count for broadcast and digital telecasts.]]></description>
      <content:encoded><![CDATA[NBC Sports is transitioning to Nielsen for verifying streaming viewership data for NFL and MLB Wild Card telecasts, moving away from its previous reliance on Adobe Analytics for public metrics. While Adobe will remain the internal tool for first-party data, Nielsen will now provide the verified, unified audience count for broadcast and digital telecasts.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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    <item>
      <title><![CDATA[Nielsen updates Big Data + Panel methodology for 210 DMA regions]]></title>
      <link><![CDATA[https://ppc.land/designated-market-area/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Nielsen has updated its Big Data + Panel methodology for the 210 U.S. Designated Market Areas (DMAs) that serve as the standard for local television transactions. While the DMA framework remains a critical regulatory and commercial coordinate system, digital platforms are increasingly shifting toward alternative measurement providers like Comscore.]]></description>
      <content:encoded><![CDATA[Nielsen has updated its Big Data + Panel methodology for the 210 U.S. Designated Market Areas (DMAs) that serve as the standard for local television transactions. While the DMA framework remains a critical regulatory and commercial coordinate system, digital platforms are increasingly shifting toward alternative measurement providers like Comscore.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen updates Big Data + Panel methodology for new broadcast season]]></title>
      <link><![CDATA[https://www.cablefax.com/programming/nielsen-recalibrates-tv-currency]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has updated its Big Data + Panel measurement system with seven methodology changes, including enhanced co-viewing tracking and a revised household demographic assignment model. These adjustments aim to improve accuracy across linear and streaming platforms, though the NFL has publicly criticized the implementation as rushed and lacking transparency.]]></description>
      <content:encoded><![CDATA[Nielsen has updated its Big Data + Panel measurement system with seven methodology changes, including enhanced co-viewing tracking and a revised household demographic assignment model. These adjustments aim to improve accuracy across linear and streaming platforms, though the NFL has publicly criticized the implementation as rushed and lacking transparency.]]></content:encoded>
      <dc:creator><![CDATA[Cablefax]]></dc:creator>
      <author><![CDATA[Cablefax]]></author>
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    <item>
      <title><![CDATA[Nielsen: Ad-supported streaming share hits 48.2% in Q2 2026]]></title>
      <link><![CDATA[https://www.google.com.hk/url?sa=p&hl=zh-CN&pref=hkredirect&pval=yes&q=https://www.google.com.hk/goto%3Furl%3DCAESgwEB6zswFTN0j-w1Bm6TWxSN48m7SXXCgUJuAlLIdFiHYQCldKI7Q3VlbFt5qHK-FcqxjP5Cz9bYcFfIjn0NQCvZ1BfUZpBiS0HnO5Zd3hWV-vxbyIP7PjvfE1wH0EXrTpFkJTp6L7298s8vgc5neVW-KSC9CvgHN1iX8yQkBnk3NLLOjQ&ust=1788132718630577&usg=AOvVaw0JxzFn_GMbN5kQS0-KggbO]]></link>
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      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen's Q2 2026 Ad Supported Gauge reports that advertising-funded platforms captured 71.5% of U.S. TV viewing, with streaming accounting for 48.2% of that share. The data highlights a contracting ad-supported viewing bloc and notes that share results vary significantly based on the demographic base used for calculation.]]></description>
      <content:encoded><![CDATA[Nielsen's Q2 2026 Ad Supported Gauge reports that advertising-funded platforms captured 71.5% of U.S. TV viewing, with streaming accounting for 48.2% of that share. The data highlights a contracting ad-supported viewing bloc and notes that share results vary significantly based on the demographic base used for calculation.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen: Ad-supported TV share falls to 71.5% in Q2 2026]]></title>
      <link><![CDATA[https://ppc.land/ad-supported-tv-drops-to-71-5-of-us-viewing-nielsen-finds/]]></link>
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      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen's Q2 2026 Ad Supported Gauge reports that advertising-funded platforms accounted for 71.5% of total US television viewing, a 1.3 percentage point decline from the previous quarter. While streaming's share of the ad-supported category grew to 48.2%, the overall ad-supported denominator is contracting, and demographic shifts significantly alter the competitive landscape between streaming, broadcast, and cable.]]></description>
      <content:encoded><![CDATA[Nielsen's Q2 2026 Ad Supported Gauge reports that advertising-funded platforms accounted for 71.5% of total US television viewing, a 1.3 percentage point decline from the previous quarter. While streaming's share of the ad-supported category grew to 48.2%, the overall ad-supported denominator is contracting, and demographic shifts significantly alter the competitive landscape between streaming, broadcast, and cable.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Block the Merger Coalition urges AGs to reject Paramount-WBD concessions]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-8-28-26-the-block-the-merger-coalition-bites-back/]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Block the Merger Coalition is petitioning state attorneys general to reject behavioral concessions in the proposed $110 billion Paramount-Skydance and Warner Bros. Discovery merger, advocating for structural remedies instead. Additionally, Nielsen's Gracenote has partnered with The Trade Desk to provide advertisers with granular program-level data to encourage increased investment in streaming content.]]></description>
      <content:encoded><![CDATA[The Block the Merger Coalition is petitioning state attorneys general to reject behavioral concessions in the proposed $110 billion Paramount-Skydance and Warner Bros. Discovery merger, advocating for structural remedies instead. Additionally, Nielsen's Gracenote has partnered with The Trade Desk to provide advertisers with granular program-level data to encourage increased investment in streaming content.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Nielsen bans networks from mixing third-party data with its audience metrics]]></title>
      <link><![CDATA[https://frontofficesports.com/nielsen-reminder-sports-networks-third-party/]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has issued a directive prohibiting networks from combining its audience metrics with internal or third-party data for comparative press statements. The policy aims to standardize viewership reporting across the industry, specifically impacting how networks like NBC and Telemundo report sports viewership figures.]]></description>
      <content:encoded><![CDATA[Nielsen has issued a directive prohibiting networks from combining its audience metrics with internal or third-party data for comparative press statements. The policy aims to standardize viewership reporting across the industry, specifically impacting how networks like NBC and Telemundo report sports viewership figures.]]></content:encoded>
      <dc:creator><![CDATA[Front Office Sports]]></dc:creator>
      <author><![CDATA[Front Office Sports]]></author>
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    <item>
      <title><![CDATA[Alphabet Meta and Amazon capture 65% of US ad spend]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417514/independent-ad-measurement-outside-of-tv-is-dead.html?edition]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Industry analyst Dave Morgan argues that independent ad measurement is declining as major platforms like Alphabet, Meta, and Amazon increasingly rely on self-reported metrics. The article highlights Nielsen's acquisition of DoubleVerify as a strategic move to maintain its position as a primary TV currency by integrating performance optimization with audience measurement.]]></description>
      <content:encoded><![CDATA[Industry analyst Dave Morgan argues that independent ad measurement is declining as major platforms like Alphabet, Meta, and Amazon increasingly rely on self-reported metrics. The article highlights Nielsen's acquisition of DoubleVerify as a strategic move to maintain its position as a primary TV currency by integrating performance optimization with audience measurement.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[Nielsen reports ad-supported TV viewing share fell to 71.5% in Q2]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-8-26-2026-are-ad-supported-streaming-tiers-losing-steam/]]></link>
      <guid isPermaLink="false">2d2949fa-8ef3-41bb-aff6-a3f55d7b7121</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen's Q2 2026 Gauge report indicates a 1.3% decline in ad-supported TV viewing, with streaming representing 48.2% of that segment. The data suggests potential consumer ad intolerance or higher churn rates among budget-conscious subscribers, while traditional broadcast saw a slight increase due to major sports events.]]></description>
      <content:encoded><![CDATA[Nielsen's Q2 2026 Gauge report indicates a 1.3% decline in ad-supported TV viewing, with streaming representing 48.2% of that segment. The data suggests potential consumer ad intolerance or higher churn rates among budget-conscious subscribers, while traditional broadcast saw a slight increase due to major sports events.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[The Trade Desk launches Kokai Zuma with agentic AI workflow tools]]></title>
      <link><![CDATA[https://www.adexchanger.com/technology/the-trade-desks-zuma-update-adds-a-host-of-ai-powered-easy-buttons-to-its-kokai-platform/]]></link>
      <guid isPermaLink="false">97d2c42d-f1c2-4a99-8e57-21a2bccc3a56</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched Kokai Zuma, a major update to its DSP that introduces conversational AI agents for audience creation and frequency optimization. The release also overhauls the platform's user interface and automates measurement integrations with partners like Nielsen and Lucid to streamline campaign reporting.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched Kokai Zuma, a major update to its DSP that introduces conversational AI agents for audience creation and frequency optimization. The release also overhauls the platform's user interface and automates measurement integrations with partners like Nielsen and Lucid to streamline campaign reporting.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[CuriosityStream licenses archive to Google and OpenAI for AI training]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-26082026/]]></link>
      <guid isPermaLink="false">ba288b2c-24b2-4ddf-a880-1cfbc5e7e23b</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[CuriosityStream is generating revenue by licensing its non-union documentary archive to major AI companies for model training. Meanwhile, the NFL has expressed concerns regarding the accuracy of Nielsen's updated Big Data + Panel measurement methodology for live sports.]]></description>
      <content:encoded><![CDATA[CuriosityStream is generating revenue by licensing its non-union documentary archive to major AI companies for model training. Meanwhile, the NFL has expressed concerns regarding the accuracy of Nielsen's updated Big Data + Panel measurement methodology for live sports.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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      <title><![CDATA[Nielsen sets August 31 for seven Big Data + Panel currency changes]]></title>
      <link><![CDATA[https://ppc.land/nielsen-sets-august-31-for-seven-changes-to-us-tv-ratings-currency/]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen is implementing seven methodological updates to its Big Data + Panel currency on August 31, 2026, including new wearable-based co-viewing measurement and adjustments to universe estimates. The changes aim to improve accuracy across linear and streaming platforms, though the company has explicitly stated that these updates do not guarantee higher ratings for media sellers.]]></description>
      <content:encoded><![CDATA[Nielsen is implementing seven methodological updates to its Big Data + Panel currency on August 31, 2026, including new wearable-based co-viewing measurement and adjustments to universe estimates. The changes aim to improve accuracy across linear and streaming platforms, though the company has explicitly stated that these updates do not guarantee higher ratings for media sellers.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Nielsen updates Big Data + Panel methodology for broadcast season]]></title>
      <link><![CDATA[https://marketingreport.one/news/nielsen-fine-tunes-tv-currency-measurement.html]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen is updating its Big Data + Panel TV currency methodology on August 31, incorporating wearable device data for co-viewing and refined machine-learning models. These adjustments aim to improve measurement accuracy for Hispanic households and ACR data sources ahead of the new broadcast season.]]></description>
      <content:encoded><![CDATA[Nielsen is updating its Big Data + Panel TV currency methodology on August 31, incorporating wearable device data for co-viewing and refined machine-learning models. These adjustments aim to improve measurement accuracy for Hispanic households and ACR data sources ahead of the new broadcast season.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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      <title><![CDATA[Nielsen integrates ARF DASH data to update TV universe estimations]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESbgHrOzAV58OSVA--gJAe-Cdsp-Q9Jyp8WaWLUOwXihyqo06DCBswXlHZvmMcvrCGxe4w-AReUxqsuGNYU7VDf0yWmGr-XivyrLahlztGRYk-2PByKd7fCxwFPls46eiDwoTcx-t3lb6TdipM7uQM]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has integrated the Advertising Research Foundation's DASH study into its measurement data to refine TV universe estimations. The update indicates that previous panel-only ratings for broadcast and cable were approximately 10% lower than actual viewing levels and confirms that streaming adoption is largely additive to linear consumption.]]></description>
      <content:encoded><![CDATA[Nielsen has integrated the Advertising Research Foundation's DASH study into its measurement data to refine TV universe estimations. The update indicates that previous panel-only ratings for broadcast and cable were approximately 10% lower than actual viewing levels and confirms that streaming adoption is largely additive to linear consumption.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[Nielsen updates Big Data + Panel currency to improve measurement accuracy]]></title>
      <link><![CDATA[https://www.adexchanger.com/measurement/nielsens-latest-updates-aim-to-remove-bias-from-its-measurement-strategy/]]></link>
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      <pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen is updating its Big Data + Panel measurement currency by integrating new demographic data for Spanish-language audiences and expanding the use of wearable device inputs to improve co-viewing accuracy. The company is also accelerating the integration of ARF DASH TV Universe Study data to address publisher concerns regarding data lag and streaming viewership discrepancies.]]></description>
      <content:encoded><![CDATA[Nielsen is updating its Big Data + Panel measurement currency by integrating new demographic data for Spanish-language audiences and expanding the use of wearable device inputs to improve co-viewing accuracy. The company is also accelerating the integration of ARF DASH TV Universe Study data to address publisher concerns regarding data lag and streaming viewership discrepancies.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[YouTube captures 28% of streaming TV time but 12% of ad spend]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417283/define-youtube-is-it-tv-not-everyone-thinks-so.html?edition=143574]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Data from Cross Screen Media and Nielsen indicates that YouTube captures 28% of streaming TV viewing time but only 12% of advertising spend. Analysts attribute this discrepancy to institutional buying habits and perceptions regarding content quality compared to traditional linear television.]]></description>
      <content:encoded><![CDATA[Data from Cross Screen Media and Nielsen indicates that YouTube captures 28% of streaming TV viewing time but only 12% of advertising spend. Analysts attribute this discrepancy to institutional buying habits and perceptions regarding content quality compared to traditional linear television.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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      <title><![CDATA[Linear TV retains 80% of U.S. ad viewing time despite CTV growth]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417238/linear-tv-resilience-frustrates-digital-ad-platfor.html?edition=]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen data indicates that linear TV still commands 80% of U.S. ad viewing time, creating a significant revenue gap for independent digital ad platforms. The article argues that these platforms must develop linear TV ad-buying capabilities to remain competitive against walled gardens like Amazon and Google.]]></description>
      <content:encoded><![CDATA[Nielsen data indicates that linear TV still commands 80% of U.S. ad viewing time, creating a significant revenue gap for independent digital ad platforms. The article argues that these platforms must develop linear TV ad-buying capabilities to remain competitive against walled gardens like Amazon and Google.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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      <title><![CDATA[DoubleVerify launches brand suitability measurement on TikTok Pangle network]]></title>
      <link><![CDATA[https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/]]></link>
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      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has launched brand suitability and video viewability measurement for TikTok's Pangle mobile app network across 48 markets. The integration provides third-party reporting via DV Pinnacle but excludes fraud detection, display-format viewability, and pre-bid controls.]]></description>
      <content:encoded><![CDATA[DoubleVerify has launched brand suitability and video viewability measurement for TikTok's Pangle mobile app network across 48 markets. The integration provides third-party reporting via DV Pinnacle but excludes fraud detection, display-format viewability, and pre-bid controls.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Viant reports Q2 revenue of $104.3M and eyes proprietary data M&A]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-12082026/]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.]]></description>
      <content:encoded><![CDATA[Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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      <title><![CDATA[Tubi Media Group expands Gracenote partnership for content discovery and advertising]]></title>
      <link><![CDATA[https://senalnews.com/en/content/tubi-expands-partnership-with-gracenote-to-enhance-streaming-discovery-and-ctv-advertising]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Tubi Media Group has expanded its partnership with Nielsen's Gracenote to integrate human-verified metadata and unique content identifiers into the Tubi and FOX One platforms. The deal aims to enhance content discovery through natural language search and enables Tubi to test Gracenote IDs in programmatic bid streams to improve contextual CTV advertising.]]></description>
      <content:encoded><![CDATA[Tubi Media Group has expanded its partnership with Nielsen's Gracenote to integrate human-verified metadata and unique content identifiers into the Tubi and FOX One platforms. The deal aims to enhance content discovery through natural language search and enables Tubi to test Gracenote IDs in programmatic bid streams to improve contextual CTV advertising.]]></content:encoded>
      <dc:creator><![CDATA[Señal News]]></dc:creator>
      <author><![CDATA[Señal News]]></author>
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    <item>
      <title><![CDATA[Nielsen acquires DoubleVerify for $2.5 billion to expand media intelligence]]></title>
      <link><![CDATA[https://mikeshields.substack.com/p/why-did-nielsen-buy-doubleverify]]></link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen has acquired ad-verification and measurement firm DoubleVerify for $2.5 billion. The deal reflects a strategic move by Nielsen to expand its capabilities beyond traditional ratings into active media optimization, attribution, and algorithmic bidding for linear and streaming video advertising.]]></description>
      <content:encoded><![CDATA[Nielsen has acquired ad-verification and measurement firm DoubleVerify for $2.5 billion. The deal reflects a strategic move by Nielsen to expand its capabilities beyond traditional ratings into active media optimization, attribution, and algorithmic bidding for linear and streaming video advertising.]]></content:encoded>
      <dc:creator><![CDATA[Mike Shields]]></dc:creator>
      <author><![CDATA[Mike Shields]]></author>
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    <item>
      <title><![CDATA[Fox to acquire Roku for $22 billion as platform revenue rises 25%]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-8-10-2026-the-media-and-entertainment-industry-is-creating-jobs/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This news summary covers significant consolidation in the streaming measurement and advertising technology sectors, including Nielsen's $2.15 billion acquisition of DoubleVerify and Fox's $22 billion deal for Roku. Additionally, VideoAmp has laid off 20% of its workforce as it shifts strategic focus toward agentic AI models.]]></description>
      <content:encoded><![CDATA[This news summary covers significant consolidation in the streaming measurement and advertising technology sectors, including Nielsen's $2.15 billion acquisition of DoubleVerify and Fox's $22 billion deal for Roku. Additionally, VideoAmp has laid off 20% of its workforce as it shifts strategic focus toward agentic AI models.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Nielsen to acquire DoubleVerify for $13.60 per share]]></title>
      <link><![CDATA[https://mumbrella.com.au/inside-the-multi-billion-dollar-nielsen-double-verify-deal-932593]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has agreed to acquire ad verification firm DoubleVerify for approximately $13.60 per share, aiming to consolidate audience measurement and verification capabilities. The transaction follows a trend of independent verification firms exiting public markets as market pressure shifts toward measurement within walled gardens.]]></description>
      <content:encoded><![CDATA[Nielsen has agreed to acquire ad verification firm DoubleVerify for approximately $13.60 per share, aiming to consolidate audience measurement and verification capabilities. The transaction follows a trend of independent verification firms exiting public markets as market pressure shifts toward measurement within walled gardens.]]></content:encoded>
      <dc:creator><![CDATA[Mumbrella]]></dc:creator>
      <author><![CDATA[Mumbrella]]></author>
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    <item>
      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://www.forbes.com/sites/gabrielalinzainescu/2026/08/08/nielsen-to-buy-doubleverify-for-215-billion-in-ad-measurement-deal/]]></link>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has entered a definitive agreement to acquire digital ad verification platform DoubleVerify in an all-cash transaction valued at $2.15 billion. The acquisition, expected to close in early 2027, aims to unify Nielsen's reach measurement with DoubleVerify’s brand safety and viewability tools, responding to industry demands for integrated cross-platform measurement solutions.]]></description>
      <content:encoded><![CDATA[Nielsen has entered a definitive agreement to acquire digital ad verification platform DoubleVerify in an all-cash transaction valued at $2.15 billion. The acquisition, expected to close in early 2027, aims to unify Nielsen's reach measurement with DoubleVerify’s brand safety and viewability tools, responding to industry demands for integrated cross-platform measurement solutions.]]></content:encoded>
      <dc:creator><![CDATA[Forbes]]></dc:creator>
      <author><![CDATA[Forbes]]></author>
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    <item>
      <title><![CDATA[Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://ppc.land/what-did-the-first-week-of-august-change-in-digital-advertising/]]></link>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has entered a definitive agreement to acquire ad-tech firm DoubleVerify in an all-cash deal valued at approximately $2.15 billion. This consolidation marks a significant shift as measurement and verification services integrate in response to the rise of automated, AI-driven advertising buying platforms.]]></description>
      <content:encoded><![CDATA[Nielsen has entered a definitive agreement to acquire ad-tech firm DoubleVerify in an all-cash deal valued at approximately $2.15 billion. This consolidation marks a significant shift as measurement and verification services integrate in response to the rise of automated, AI-driven advertising buying platforms.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESiQEB7keqTYeNUKUQHBF9DGhIVOk6SC1GaZHxhY52T5NVxqt5SY55yJGe9-5humrRrhQxvolpyrPNMQJk-f5ac7u4C_4S-L1f3YTnz5l4aE79-46ydwOhGOuucYhIYdGhVlRL2NC9yLIqZtUz8mF1Laaqr_1jHPxKtnqVW4rzFgxMV51F4QVpF072SA==]]></link>
      <guid isPermaLink="false">6962c33f-5c50-49db-9ab7-e703b0915a42</guid>
      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has agreed to acquire independent ad verification vendor DoubleVerify in an all-cash deal valued at approximately $2.15 billion. The transaction is expected to close by the first quarter of 2027 and will remove another major verification provider from public markets.]]></description>
      <content:encoded><![CDATA[Nielsen has agreed to acquire independent ad verification vendor DoubleVerify in an all-cash deal valued at approximately $2.15 billion. The transaction is expected to close by the first quarter of 2027 and will remove another major verification provider from public markets.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in cash]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/as-nielsen-buys-doubleverify-mark-zagorski-looks-at-advertisings-next-20-years.html]]></link>
      <guid isPermaLink="false">6082b126-c0b5-48ee-b5cd-10b279986159</guid>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen has entered into a definitive agreement to acquire media-measurement firm DoubleVerify for $2.15 billion in cash. The transaction, expected to close by Q1 2027, aims to integrate Nielsen's audience intelligence with DoubleVerify's ad verification and media quality tools.]]></description>
      <content:encoded><![CDATA[Nielsen has entered into a definitive agreement to acquire media-measurement firm DoubleVerify for $2.15 billion in cash. The transaction, expected to close by Q1 2027, aims to integrate Nielsen's audience intelligence with DoubleVerify's ad verification and media quality tools.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[FouAnalytics launches $2 million flat-fee unlimited ad verification subscription]]></title>
      <link><![CDATA[https://ppc.land/fouanalytics-prices-unlimited-ad-verification-at-2-million-a-year/]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[FouAnalytics has launched a flat-fee, $2 million annual subscription for unlimited ad verification across digital and CTV formats, challenging the industry's traditional volume-based pricing model. The announcement arrived shortly after the news that Nielsen plans to acquire major verification incumbent DoubleVerify, signaling further consolidation in the ad-tech measurement sector.]]></description>
      <content:encoded><![CDATA[FouAnalytics has launched a flat-fee, $2 million annual subscription for unlimited ad verification across digital and CTV formats, challenging the industry's traditional volume-based pricing model. The announcement arrived shortly after the news that Nielsen plans to acquire major verification incumbent DoubleVerify, signaling further consolidation in the ad-tech measurement sector.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://variety.com/2026/tv/news/nielsen-acquire-doubleverify-digital-media-measurement-1236829441/]]></link>
      <guid isPermaLink="false">9e33cc3e-484b-4c37-86d1-c87e273dad74</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Nielsen has announced an agreement to acquire ad-tech firm DoubleVerify for $2.15 billion in an all-cash deal expected to close in early 2027. The acquisition aims to unify linear and digital audience measurement into a single cross-platform currency to address challenges in streaming ad delivery and verification.]]></description>
      <content:encoded><![CDATA[Nielsen has announced an agreement to acquire ad-tech firm DoubleVerify for $2.15 billion in an all-cash deal expected to close in early 2027. The acquisition aims to unify linear and digital audience measurement into a single cross-platform currency to address challenges in streaming ad delivery and verification.]]></content:encoded>
      <dc:creator><![CDATA[Variety]]></dc:creator>
      <author><![CDATA[Variety]]></author>
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    <item>
      <title><![CDATA[Nielsen reports streaming accounts for nearly half of US TV viewing]]></title>
      <link><![CDATA[https://www.forbes.com/councils/forbesagencycouncil/2026/08/05/connected-tv--ott-how-brands-can-maximize-the-big-screen-opportunity/]]></link>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen data indicates that streaming has reached nearly 50% of total U.S. television viewing time, with YouTube accounting for 13.4%. The article discusses the industry shift toward treating connected TV as a performance marketing channel by leveraging household targeting, cross-device measurement, and digital attribution.]]></description>
      <content:encoded><![CDATA[Nielsen data indicates that streaming has reached nearly 50% of total U.S. television viewing time, with YouTube accounting for 13.4%. The article discusses the industry shift toward treating connected TV as a performance marketing channel by leveraging household targeting, cross-device measurement, and digital attribution.]]></content:encoded>
      <dc:creator><![CDATA[Forbes]]></dc:creator>
      <author><![CDATA[Forbes]]></author>
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    </item>

    <item>
      <title><![CDATA[VideoAmp and MediaRadar unify TV ratings with ad intelligence data]]></title>
      <link><![CDATA[https://www.thewrap.com/commentary-analysis/columns/videoamp-bryan-goski-interview-ratings-broken-system/]]></link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[VideoAmp has announced a partnership with MediaRadar to integrate advertising intelligence with its television ratings data, aiming to provide a unified cross-platform measurement solution. The company is actively leveraging AI to process census-level streaming data in an effort to compete with Nielsen's market-dominant measurement services.]]></description>
      <content:encoded><![CDATA[VideoAmp has announced a partnership with MediaRadar to integrate advertising intelligence with its television ratings data, aiming to provide a unified cross-platform measurement solution. The company is actively leveraging AI to process census-level streaming data in an effort to compete with Nielsen's market-dominant measurement services.]]></content:encoded>
      <dc:creator><![CDATA[TheWrap]]></dc:creator>
      <author><![CDATA[TheWrap]]></author>
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    <item>
      <title><![CDATA[Nielsen launches Ad Intel AI for conversational competitive advertising tracking]]></title>
      <link><![CDATA[https://ppc.land/nielsen-gains-real-time-view-of-5-5-million-brands-with-ad-intel-ai/]]></link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has launched Ad Intel AI, a conversational interface for its existing competitive advertising intelligence platform that tracks spend and strategy across 5.5 million brands. The tool uses a grounded two-layer architecture to minimize AI hallucinations and supports the Model Context Protocol to integrate directly into external ad-tech workflows.]]></description>
      <content:encoded><![CDATA[Nielsen has launched Ad Intel AI, a conversational interface for its existing competitive advertising intelligence platform that tracks spend and strategy across 5.5 million brands. The tool uses a grounded two-layer architecture to minimize AI hallucinations and supports the Model Context Protocol to integrate directly into external ad-tech workflows.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[YouTube hits record 13.8% share of US television watch-time]]></title>
      <link><![CDATA[https://ppc.land/youtube-gains-0-4-points-to-13-8-of-us-tv-as-cable-drops-to-20-4/]]></link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen's May 2026 'The Gauge' report shows streaming reaching 48.6% of US television watch-time, with YouTube hitting a record 13.8% share. The report highlights shifts in viewing habits, including cable news declines and the impact of live sports, as the industry prepares for new currency metrics.]]></description>
      <content:encoded><![CDATA[Nielsen's May 2026 'The Gauge' report shows streaming reaching 48.6% of US television watch-time, with YouTube hitting a record 13.8% share. The report highlights shifts in viewing habits, including cable news declines and the impact of live sports, as the industry prepares for new currency metrics.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[World Cup final averages 66.4M U.S. viewers in afternoon window]]></title>
      <link><![CDATA[https://frontofficesports.com/newsletter/after-world-cup-more-day-games/]]></link>
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      <pubDate>Sun, 26 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Recent high viewership for daytime World Cup matches is encouraging U.S. sports leagues to shift toward earlier broadcast windows. This trend is bolstered by Nielsen's enhanced out-of-home measurement capabilities, which allow leagues and broadcasters to better monetize viewership in non-traditional settings.]]></description>
      <content:encoded><![CDATA[Recent high viewership for daytime World Cup matches is encouraging U.S. sports leagues to shift toward earlier broadcast windows. This trend is bolstered by Nielsen's enhanced out-of-home measurement capabilities, which allow leagues and broadcasters to better monetize viewership in non-traditional settings.]]></content:encoded>
      <dc:creator><![CDATA[Front Office Sports]]></dc:creator>
      <author><![CDATA[Front Office Sports]]></author>
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    <item>
      <title><![CDATA[Nielsen to exit Puerto Rico audience measurement by December 2026]]></title>
      <link><![CDATA[https://www.insideradio.com/free/nielsen-to-discontinue-puerto-rico-radio-tv-ratings/article_0b82d0fe-9868-4b94-9c56-3a3e6c296692.html]]></link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen will discontinue its radio and television audience measurement services in Puerto Rico by December 2026. The decision creates a significant challenge for local broadcasters who must now look to alternative providers for independently validated audience metrics.]]></description>
      <content:encoded><![CDATA[Nielsen will discontinue its radio and television audience measurement services in Puerto Rico by December 2026. The decision creates a significant challenge for local broadcasters who must now look to alternative providers for independently validated audience metrics.]]></content:encoded>
      <dc:creator><![CDATA[Inside Radio]]></dc:creator>
      <author><![CDATA[Inside Radio]]></author>
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    <item>
      <title><![CDATA[VAB expands measurement directory to 20 partners amid Nielsen currency disputes]]></title>
      <link><![CDATA[https://ppc.land/vab-adds-3-vendors-to-measurement-directory-as-tv-self-grading-collapses/]]></link>
      <guid isPermaLink="false">9f971d5e-ac56-47bd-b009-d915a72da83c</guid>
      <pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Video Advertising Bureau has expanded its measurement directory to 20 partners by adding Comcast Advertising, Infinitum, and PurpleLab. The update provides a resource for the ecosystem to navigate fragmented viewership, identity, and outcomes measurement during a period of market-wide debate over TV currency standards.]]></description>
      <content:encoded><![CDATA[The Video Advertising Bureau has expanded its measurement directory to 20 partners by adding Comcast Advertising, Infinitum, and PurpleLab. The update provides a resource for the ecosystem to navigate fragmented viewership, identity, and outcomes measurement during a period of market-wide debate over TV currency standards.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen to overhaul seven core metrics ahead of fall season]]></title>
      <link><![CDATA[https://ppc.land/nielsen-alters-seven-tv-currency-metrics-forcing-buyers-to-re-check-august/]]></link>
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      <pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen is implementing seven methodological updates to its National Big Data + Panel measurement product by August 31, 2026, to maintain Media Rating Council accreditation. These technical revisions to data modeling and weighting will recalibrate audience estimates for multi-screen advertising transactions ahead of the fall television season.]]></description>
      <content:encoded><![CDATA[Nielsen is implementing seven methodological updates to its National Big Data + Panel measurement product by August 31, 2026, to maintain Media Rating Council accreditation. These technical revisions to data modeling and weighting will recalibrate audience estimates for multi-screen advertising transactions ahead of the fall television season.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      <enclosure url="https://ppc.land/content/images/size/w1200/2026/07/measurement.webp" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Nielsen and VideoAmp withdraw from MRC as brands fight AI 'slop']]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/thursday-16072026/]]></link>
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      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen and VideoAmp have withdrawn their respective omnichannel measurement solutions from the Media Rating Council accreditation process to reassess methodologies. Separately, TikTok Shop is facing brand pushback over the prevalence of AI-generated affiliate videos, with brands like SharkNinja threatening to withhold commissions for such content.]]></description>
      <content:encoded><![CDATA[Nielsen and VideoAmp have withdrawn their respective omnichannel measurement solutions from the Media Rating Council accreditation process to reassess methodologies. Separately, TikTok Shop is facing brand pushback over the prevalence of AI-generated affiliate videos, with brands like SharkNinja threatening to withhold commissions for such content.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[YouTube captures 13.4% of TV viewing as SubwayTakes earns Emmy nod]]></title>
      <link><![CDATA[https://www.techtimes.com/articles/320657/20260715/subwaytakes-emmy-nom-proves-youtube-now-outpaces-netflix-living-room.htm]]></link>
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      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen data from April 2026 shows YouTube capturing a 13.4% share of U.S. television viewing compared to Netflix's 7.8% share. Industry analysts attribute YouTube's shift in living room dominance to its reliance on established advertising infrastructure and the absence of subscriber-based pricing friction.]]></description>
      <content:encoded><![CDATA[Nielsen data from April 2026 shows YouTube capturing a 13.4% share of U.S. television viewing compared to Netflix's 7.8% share. Industry analysts attribute YouTube's shift in living room dominance to its reliance on established advertising infrastructure and the absence of subscriber-based pricing friction.]]></content:encoded>
      <dc:creator><![CDATA[Tech Times]]></dc:creator>
      <author><![CDATA[Tech Times]]></author>
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    <item>
      <title><![CDATA[Comcast to spin off NBCUniversal media assets into standalone entity]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-07-06-26-comcast-pulls-the-trigger-on-nbcu-spinoff/]]></link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Comcast has announced plans to spin off its NBCUniversal subsidiary as a standalone public entity, separating its media assets from telecommunications operations. Separately, the TVB is challenging Nielsen's Q1 2026 methodology, claiming that current streaming share metrics significantly undercount linear broadcast audiences.]]></description>
      <content:encoded><![CDATA[Comcast has announced plans to spin off its NBCUniversal subsidiary as a standalone public entity, separating its media assets from telecommunications operations. Separately, the TVB is challenging Nielsen's Q1 2026 methodology, claiming that current streaming share metrics significantly undercount linear broadcast audiences.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Nielsen integrates smartwatches to fix co-viewing undercounts for live sports]]></title>
      <link><![CDATA[https://frontofficesports.com/nielsen-prepares-another-major-shake-up-in-sports-tv-ratings/]]></link>
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      <pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen is integrating wearable smartwatch-type devices into its official TV measurement currency by September 2026 to more accurately capture co-viewing patterns. This methodology update aims to resolve long-standing undercounting issues for live sports, following pilot tests that demonstrated significant viewership lift.]]></description>
      <content:encoded><![CDATA[Nielsen is integrating wearable smartwatch-type devices into its official TV measurement currency by September 2026 to more accurately capture co-viewing patterns. This methodology update aims to resolve long-standing undercounting issues for live sports, following pilot tests that demonstrated significant viewership lift.]]></content:encoded>
      <dc:creator><![CDATA[Front Office Sports]]></dc:creator>
      <author><![CDATA[Front Office Sports]]></author>
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    <item>
      <title><![CDATA[TVB warns Nielsen's Q1 metrics overstate streaming share of TV]]></title>
      <link><![CDATA[https://tvnewscheck.com/business/article/tvb-finds-flaws-in-nielsens-q1-streaming-numbers-for-ad-supported-tv/]]></link>
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      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Television Bureau of Advertising (TVB) has formally challenged Nielsen's Q1 2026 'Gauge' streaming data, arguing that the methodology inflates streaming share by using outdated household penetration estimates and including non-consumer demographics. The TVB contends that shifting focus to adults 18+ and live sports telecasts reveals the continued dominance of linear television for advertisers.]]></description>
      <content:encoded><![CDATA[The Television Bureau of Advertising (TVB) has formally challenged Nielsen's Q1 2026 'Gauge' streaming data, arguing that the methodology inflates streaming share by using outdated household penetration estimates and including non-consumer demographics. The TVB contends that shifting focus to adults 18+ and live sports telecasts reveals the continued dominance of linear television for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    <item>
      <title><![CDATA[Telemundo's 36% viewership revision exposes NBC's first-party measurement problem]]></title>
      <link><![CDATA[https://awfulannouncing.com/nbc/telemundo-world-cup-viewership-miscount-industry-insiders-skeptical.html]]></link>
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      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Telemundo revised its World Cup streaming viewership down by 36% due to an Adobe Analytics miscount, raising industry concerns about NBCUniversal combining internal Adobe Analytics data with Nielsen linear data for its Total Audience Delivery (TAD) metric.]]></description>
      <content:encoded><![CDATA[Telemundo revised its World Cup streaming viewership down by 36% due to an Adobe Analytics miscount, raising industry concerns about NBCUniversal combining internal Adobe Analytics data with Nielsen linear data for its Total Audience Delivery (TAD) metric.]]></content:encoded>
      <dc:creator><![CDATA[Awful Announcing]]></dc:creator>
      <author><![CDATA[Awful Announcing]]></author>
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