Viant revenue jumps 34% as firm targets proprietary data M&A
Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.
Key Takeaways
- Q2 revenue reached $104.3 million, a significant increase from $77.9 million in the prior year.
- Executives used the term 'proprietary' 18 times during the earnings call to highlight their focus on exclusive data sources.
- CEO Tim Vanderhook criticized The Trade Desk for relying on 'undifferentiated' third-party data that is available to the entire market.
- The company is actively seeking opportunistic acquisitions to integrate measurement and activation tools directly into its stack.
Why It Matters
Viant's aggressive pursuit of exclusive data sources reflects a broader industry retreat from the 'Switzerland' model of neutral third-party intermediaries. By combining activation and measurement through acquisitions, firms are dismantling historical firewalls to capture more value in a consolidated market. This shift is mirrored by Nielsen's $2.15 billion acquisition of DoubleVerify and Publicis's $2.2 billion purchase of LiveRamp, suggesting that scale now requires owning the underlying data rather than just facilitating its trade. Watch for whether The Trade Desk maintains its lean acquisition strategy or is forced to pivot as competitors lock up high-value identity graphs.
Read full article at adexchanger.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source