The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.
The re-certification of Comscore, iSpot, and VideoAmp provides necessary technical validation for alternative currencies, yet it highlights the massive gap between certification and commercial adoption. While the JIC represents major buyers and sellers like NBCUniversal and WPP, the ecosystem remains tethered to Nielsen’s legacy dominance in transacted volume. This split creates a fragmented landscape where agencies must manage multiple data streams for cross-platform planning while still settling most bills against a single incumbent. Watch for whether member companies like Paramount Skydance or Warner Bros. Discovery shift significant budget allocations toward these certified alternatives during the 2026 upfronts.
The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 cycle. While these providers passed rigorous transactability standards, Nielsen continues to dominate the industry, controlling an estimated 80% to 90% of national TV and video currency volume, highlighting a persistent gap between technical certification and commercial adoption.
The U.S. Joint Industry Committee re-certified Comscore, iSpot, and VideoAmp for the 2026-2028 cycle.
Nielsen maintains a dominant market share, with current estimates suggesting it controls between 80% and 90% of national TV and video currency volume.
VideoAmp and iSpot rely heavily on smart TV ACR data, while Comscore integrates set-top box data from cable and satellite providers.
The providers met transactability standards across 672 tests, involving 150 million telecast observations across more than 680 networks.
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