Triton Digital provides a comprehensive audio monetization and measurement platform for podcasters, broadcasters, and online music services, enabling them to build audiences and maximize revenue. Its Triton Audio Marketplace aggregates over 100 billion audio impressions per month, offering marketers programmatic access to streaming, podcast, and broadcast radio inventory at scale. The company has strengthened its product portfolio through strategic acquisitions, including podcast hosting platform Omny Studio and the audio intelligence platform Sounder.fm, while being backed by iHeartMedia following its acquisition in 2020. Triton's measurement solutions, including Podcast Metrics, deliver accurate audience insights that help publishers and advertisers optimize campaign performance.
TAP is Triton's audio advertising platform for campaign management.
The Triton Audio Marketplace offers access to the largest single pool of audio audiences with more than 100 billion audio impressions per month, allowing marketers and agencies to purchase all forms of audio ads programmatically.
Triton Digital released data indicating that 80% of APAC agencies are now purchasing programmatic audio inventory, with podcast consumption patterns showing strong engagement for new episode releases. The report highlights regional listening habits and genre preferences to assist publishers and advertisers in optimizing their programmatic monetization strategies.
Triton Digital outlines a strategy for audio publishers to optimize revenue by moving away from simple CPM comparisons toward a holistic yield management framework. The article advocates for using bid landscaping to balance direct sales, programmatic marketplaces, and backfill inventory based on strategic value rather than surface-level pricing.
Sounder is a monetization solution for audio advertising.
John Rosso
President & CEO
Georgina Vazquez
Product Owner
Feargal C.
Senior Product Owner
France Rioux
Senior Advertising Product Owner
Rose E. Duplan, CPA
Senior Director of Finance
Pierre-luc Hardy
SVP, Advertising Products
Desideria M.
Director of Marketing and Communications
Alex Fournier
Chief Technology Officer
Sharon Taylor
Chief Revenue Officer
Hugo Martel
SVP, Podcast and Content Delivery
Rebecca Dalby
VP of Demand
Richard Palmer
VP, Market Development & Strategy (APAC)
Emanuele Rampichini
VP Content & Delivery - Podcasting
Mattia Verzella
VP, Programmatic Partnerships
Daniel Karlsson
SVP EMEA & Global Strategy
Jim Kerr
SVP/Client Services
Nicole Kuntz
SVP, Compliance & Industry Relations and Chief Compliance Officer
