Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
The article discusses how foodpanda utilized CTV advertising to increase brand visibility and drive incremental reach during the Lunar New Year period. It focuses on strategic precision in ad placement to stand out in a crowded festive advertising landscape with Connected TV.
YouTube is reportedly testing new advertising formats globally for its free version. These tests include displaying 90-second commercials on television interfaces and removing the skip button for ads shown on mobile devices.
Adveritas, a digital marketing anti-fraud specialist, reported its Annual Recurring Revenue (ARR) has reached $16.3 million. This growth is primarily attributed to its flagship TrafficGuard software.
The article explains "viewbotting," a practice that artificially inflates livestream viewership numbers, impacting content creators and affecting metrics for brands and platforms. It highlights the concerns this type of ad fraud brings to the streaming industry.
Genius Sports and MediaScience conducted research indicating that advertisements placed immediately following high-intensity live sports moments are more effective. The study focuses on the impact of ad placement in sports broadcasts.
Allied Analytics LLP's report projects the global sports sponsorship market to grow to USD 151.4 billion by 2031, reflecting a 7.1% compound annual growth rate. This growth indicates increasing investment in sports-related advertising and branding opportunities, which are critical components of an evolving media landscape.
Chinese video platform Bilibili is reporting strong advertising growth by leveraging AI and its maturing user base. This growth occurs despite a weak overall market, indicating new advertising strategies in China's video market.
Glossy+ Research's fifth annual report analyzes the current state of ad-supported streaming. The report focuses on the challenges posed by streaming companies to marketers within a shifting Connected TV (CTV) landscape.
Samsung Ads and Eyeota have partnered to enable advertisers in Singapore, Thailand, and the Philippines to target Connected TV households. This collaboration utilizes Samsung Smart TV viewing data combined with Eyeota's consumer data for advertising purposes.
Triton Digital has expanded Sounder.AI's targeting tools within The Trade Desk, aiming to enhance data-driven podcast advertising. This integration is designed to improve optimization capabilities for advertisers using podcast content.
X (formerly Twitter) is modifying its Creator Revenue Sharing program to address instances where large verified accounts profited from stolen video content. The platform will now redirect creator payouts away from accounts that repost stolen videos and towards original creators. This change aims to stop viral content theft and ensure proper monetization for original content creators.
Netflix investors are focusing on the company's advertising growth as it aims for nearly $3 billion in annual ad revenue. This indicates a significant push by the streaming giant into the advertising monetization model.
Brands are extending the duration of their advertising campaigns, a trend driven by constraints on production and media budgets. This shift in strategy allows brands to maintain a consistent presence in the market while managing resource limitations.
dentsu Australia and eBay Live have partnered with gaming creators to launch the latest phase of their campaign targeting fandoms. This initiative, powered by Livewire, aims to engage specific communities within the streaming space for advertising purposes.
YouTube is testing a new ad format called "brand carousels" within its video ads. This feature allows advertisers to showcase multiple brands that users can explore directly from a video advertisement, rather than focusing on individual products.
The first quarter of 2026 showed a disparity in online advertising growth, with Meta exceeding WARC Media's forecasts. The article discusses advertising trends and benchmarks. No further details are available from the provided text snippet.
New research from Omdia projects that global connected TV (CTV) advertising revenue will reach USD 81 billion by 2030. This represents an increase from USD 44 billion in 2025.
Apple stated it blocked over $11.2 billion in potentially fraudulent transactions on the App Store over a six-year period. This information is presented to reinforce the security of Apple's platform. The article focuses on Apple's use of these fraud prevention numbers to defend its control over the App Store.
Google has initiated testing for new AI-generated ad formats within its standard search results and AI Mode. This development marks an effort to integrate artificial intelligence further into advertising revenue generation. The new formats are currently in a testing phase to gauge their effectiveness.
Shinka, a programmatic mediation platform for DOOH and CTV, is expanding its focus on the US market following a $1.8M seed round funding close. The company claims to provide publishers with an average of 40% CPM uplift by running competitive auctions across multiple demand sources and offering full transparency, as demonstrated by early client Hotel Communications Network (HCN). Shinka integrates with existing SSPs/DSPs and is built specifically for the auction mechanics and latency requirements of CTV and DOOH.
Genius Sports and MediaScience have released new biometric research demonstrating a link between emotionally charged moments in live sports and increased ad recall among viewers. The study highlights the effectiveness of Genius Sports' Moment Engine in this context. This research aims to inform and improve advertising strategies within live sports broadcasting.
JioStar has secured Google, Havells, BHIM, and Union Bank as key sponsors for the ICC Women's T20 World Cup 2026. This move highlights increasing advertiser confidence in women's sports. The partnerships will support the streaming of the event.
PubMatic has launched the Detailed Reasoning Agent on its AgenticOS platform, which provides traders with a complete and auditable record of all decisions made by the agent. This new feature aims to offer full transparency into the actions and reasoning behind programmatic ad buying and selling. The AgenticOS platform is designed to provide detailed insights into agentic operations.
The video advertising industry is automating faster than its underlying identity infrastructure, leading to fragmentation in targeting and measurement systems across CTV and programmatic environments. The rollout of IPv6 complicates household-level identity and frequency capping, particularly for CTV which lacks alternative identity signals. This necessitates a shift towards stronger authenticated and first-party identity strategies, and improved measurement consistency as AI accelerates automation.
DoubleVerify has introduced global post-bid measurement capabilities for the LinkedIn Audience Network. This provides advertisers with independent verification of media quality across the network. The move aims to enhance transparency and effectiveness for advertisers using LinkedIn's ad platform.
This article from Brightcove details the differences, advantages, and disadvantages of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). It explains how each method works, identifies suitable use cases, and briefly touches on hybrid approaches to ad delivery for AVOD services.
Huella, an adtech company, has launched HuellaNXT, a new live programmatic infrastructure layer designed to scale interactive, AI-enabled, and creatively richer advertising experiences across premium digital and connected TV environments. The platform integrates Huella's existing adtech products, including NEXad for interactive CTV ads, Newsroom AI for branded content, and AIgnite for AI-enabled creative scaling. HuellaNXT is live with connectivity to major programmatic environments like Magnite, Equativ, The Trade Desk, Google DV360, and Yahoo, and currently works with over 100 premium publisher supply partners.
India is experiencing a VC-backed surge in "micro dramas," defined as fictional video series with episodes lasting one to two minutes, distinct from shorter social media content. Startups like Flick TV, Chai Shots, Kuku FM, and Quick TV, alongside established players such as Balaji Telefilms (with Kutingg) and Amazon MX Player (with Fatafat), are entering this mobile-first genre, raising significant seed funding rounds to develop content and technology, with revenue models exploring both micro-payments and subscriptions. The sector is seeing investment interest due to its low production costs, high mobile penetration in India, and potential for brand integration, with AI being leveraged for content production and personalization.
Synamedia published an article exploring the necessity of digital-grade tools and AI-driven ad decisioning for the TV ecosystem. The piece highlights how these technologies can maximize revenue across both linear and streaming video inventory. The article advocates for the integration of advanced ad decisioning infrastructure.
Google has introduced Universal Cart, a feature that allows users to add products to a single cart from across Google services, including YouTube, with checkout via Google Pay or merchant sites. This initiative also integrates Universal Commerce Protocol (UCP) into advertising campaigns, including Shopping ads on YouTube DemandGen, and includes BNPL options from Affirm and Klarna. Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, Shopify, Fenty, and Steve Madden are named as early adopters.
Sports TV ad spending is projected to grow due to the scale offered by live events. This growth is anticipated despite challenges of increasing prices and limited inventory.
Comscore's Custom IQ head, Smriti Sharma, stated at Goafest 2026 that consumer brand discovery is shifting from direct searches to surfacing through AI, creators, communities, and Connected TV (CTV) interactions. This indicates an evolving landscape for brand engagement before potential customers visit company websites.
Equativ has launched its retail media offering in the U.S., expanding its global footprint. The company, an independent end-to-end media platform, aims to cater to the growing retail media market.
Media expert Murray Love discusses the need for video measurement to evolve and reflect current household viewing habits, stating that existing reporting metrics are outdated. The article highlights the discrepancy between how content is consumed today and how it is measured. Love advocates for measurement practices that align with actual viewer behavior.
The article discusses the media investment choices Indian brands will face in 2026, specifically contrasting Connected TV (CTV) and mobile advertising. It focuses on the strategic decision of where to allocate ad spends as CTV gains momentum while mobile retains its dominance in India.
Samsung Ads Southeast Asia has partnered with global data technology company Eyeota to overlay viewership insights. This collaboration will enhance targeted advertising capabilities for Samsung Ads in the Southeast Asian market.
Bell Media has entered into a strategic agreement with TELUS to extend its Connected TV live advertising capabilities into Western Canada. This expansion will activate new advertising inventory across CTV platforms.
German industry association VAUNET warns of increasing dominance by "Big Tech" companies in the German advertising market across TV, video streaming, and audio media. VAUNET forecasts a 4.3% growth in advertising revenue in these sectors, reaching €6.55 billion, but highlights concerns over market concentration. The report emphasizes the growing influence of major tech firms in the regional ad market.
Browsi and Intimate Merger have partnered to provide cookieless open web ad intelligence, audience analysis, and retargeting services. This collaboration aims to assist Japanese advertisers in their advertising efforts. The new offering focuses on enhancing ad delivery and targeting without relying on traditional cookies.
LinkedIn has expanded its partnership with DoubleVerify to provide post-bid assurance for advertisers. This collaboration aims to offer brands greater insight into where and how their ads are delivered on the platform.
Global podcast revenue has risen to $9.2 billion. The growth is attributed to more than just advertising.
The Times (UK) is utilizing AI-generated audiences to enhance its media planning and advertising strategies, moving beyond traditional audience research methods. This approach aims to provide advertisers with more precise targeting capabilities by understanding user behavior and content consumption patterns through AI. The initiative focuses on improving the effectiveness and efficiency of ad campaigns by leveraging advanced analytics.
X (formerly Twitter) has launched Creator Connect, an AI-powered platform designed to facilitate partnerships between brands and content creators. The platform leverages artificial intelligence to match brands with suitable creators for advertising campaigns.
The article discusses how ad-supported streaming accounts for 57% of SVOD additions and examines the evolving landscape of sports broadcasting. It highlights the impact of NFL rights costs, ESPN's direct-to-consumer launch, and an FCC inquiry on this sector.
Netflix is set to introduce its advertising-supported tier to Denmark, Norway, and Sweden, among other markets, in 2027. This expansion follows reported price increases for existing Netflix services in these same Nordic countries.
DoubleVerify has expanded its integration with LinkedIn to provide global post-bid measurement across the LinkedIn Audience Network. This enhancement aims to give advertisers increased visibility into their campaigns on the platform.
According to eMarketer, a lack of show-level data is preventing advertisers from shifting more linear TV budgets to Connected TV (CTV). The article states that 86% of media planners desire better targeting capabilities based on specific show content, indicating a significant data gap in the CTV advertising ecosystem.
AI-personalized streaming ads are currently transforming connected television marketing, evolving traditional video commercials into interactive, behavior-driven experiences. The article states that this technology is already being implemented.
The article from Wurl highlights Kantar's views on how contextual targeting can enhance authenticity and improve outcomes for Connected TV (CTV) advertisers. It suggests that emotion-driven advertising, when delivered within relevant contexts, is effective on streaming television platforms.
LinkedIn is expanding its professional advertising solutions to Connected TV (CTV). The platform detailed the engineering work required to integrate its ad services with streaming platforms. This move aims to bring LinkedIn's targeted advertising capabilities to a new inventory source.
James Varndell · Bitmovin
