Bell Media expands Connected TV live ads into Western Canada
Bell Media has entered into a strategic agreement with TELUS to extend its Connected TV live advertising capabilities into Western Canada. This expansion will activate new advertising inventory across CTV platforms.
Key Takeaways
- Bell Media signed a strategic agreement with TELUS.
- Connected TV live advertising capabilities are now extended into Western Canada.
- The expansion activates new advertising inventory across CTV platforms.
- The announcement was published by Broadcast Dialogue on May 21, 2026.
Why It Matters
Bell Media’s TELUS agreement immediately adds Connected TV live advertising capacity in Western Canada, creating new inventory across CTV platforms. That gives Bell a wider regional footprint in a monetization lane that depends on available ad slots and distribution reach. The key ecosystem signal is the partnership itself: TELUS is the named Western Canada counterpart, and the expansion is specifically tied to Connected TV live. Watch for any follow-up on where the new inventory is live and how much additional CTV supply Bell discloses.
Read full article at broadcastdialogue.com