Genius Sports study says ads perform best after live peaks
Genius Sports and MediaScience conducted research indicating that advertisements placed immediately following high-intensity live sports moments are more effective. The study focuses on the impact of ad placement in sports broadcasts.
Key Takeaways
- Genius Sports and MediaScience published research on ad placement in sports broadcasts.
- The study found ads work best immediately after high-intensity live sports moments.
- The finding centers on timing inside live sports broadcasts, not on the ad creative itself.
Why It Matters
The immediate implication is straightforward: ad timing inside live sports broadcasts can matter as much as the ad itself, with the strongest results coming right after high-intensity moments. For streaming and sports media sellers, that makes the live game flow a more precise monetization tool. The research comes from Genius Sports and MediaScience, signaling continued measurement work around broadcast ad effectiveness rather than broad creative changes. The next signal to watch is whether these findings are applied in actual sports broadcast ad scheduling, especially placements immediately following peak live moments.
Read full article at trendhunter.com
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