Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
The article discusses the challenges streaming operators face with Server-Side Ad Insertion (SSAI) measurement, particularly for live and FAST services. It highlights that SSAI aims to provide a broadcast-like ad experience by stitching ads into the stream in real-time.
Wurl has introduced BrandDiscovery, a new GenAI-powered contextual targeting solution for CTV advertisers. This platform leverages AI to analyze content streams in real-time, identifying content genres, brand safety elements, and emotional sentiment at a scene level to improve ad relevance and performance. Wurl is making BrandDiscovery available at no additional cost across over 60 billion CTV impressions per month in the US.
Roku is expanding its home-screen advertising with new interactive and shoppable ad formats, reaching beyond entertainment to industries like automotive and travel. This shift aligns with a broader industry-wide trend where smart TV operating systems, including Samsung's Tizen and LG's webOS, are increasing ad loads to enhance monetization.
This article details the operational and financial distinctions between Video on Demand (VOD) and Pay Per View (PPV) models. It outlines how VOD relies on content libraries monetized through subscriptions or advertising, while PPV focuses on single-transaction access to time-sensitive or exclusive content. The analysis covers the benefits and working mechanisms of each model for content owners and viewers.
VPlayed's blog post examines the dynamics of SVOD (Subscription Video on Demand) and AVOD (Advertising Video on Demand) models for VOD businesses, analyzing their benefits, challenges, and suitability based on content type, audience, and financial goals. The article highlights the projected growth of the SVOD market to $32.3 billion by 2025 and positions VPlayed as a platform for building video monetization services. It provides guidance for businesses on choosing the right monetization strategy and pricing models, emphasizing the importance of a well-integrated revenue model for streaming success.
This article from VPlayed outlines eight strategies for making money with live streaming by 2026, including building owned platforms, pay-per-view events, ad placements, and selling merchandise. It emphasizes moving away from third-party platforms to gain control over data, pricing, and monetization models. The piece forecasts the global live streaming market to reach $756.5 billion by 2031, driven by diversified monetization and direct platform ownership.
Google's "Think with Google APAC" details how advertisers can utilize AI-powered ad solutions on YouTube to enhance marketing efforts and drive consumer purchase confidence, particularly in the Asia-Pacific region. The article highlights new ad solutions like Video Reach Campaigns, Video View Campaigns, and Demand Gen, all leveraging Google AI to optimize ad delivery across YouTube's various formats, including Shorts and Connected TV.
This article discusses the evolving relevance of music videos, particularly focusing on the debate around music video directors receiving a percentage of streaming income, initiated by Nigerian director TG Omori's proposal for 10% royalties. It explores the historical context of music videos, their current artistic importance, and the financial challenges faced by directors, highlighting a similar agreement in France by SACEM to provide fixed streaming rates to collaborators including video directors.
The article reports that Yahoo expanded its partnership with AVOD provider Glewed TV, making Glewed a preferred partner in Yahoo’s supply-side platform and adopting Yahoo’s cookieless identity solution, ConnectID, for identity resolution. It also highlights broader CTV/AVOD advertising trends, citing forecasts that AVOD represents over half of U.S. digital video viewers and that global AVOD ad spend could reach $47B of the CTV market by 2023, with additional targeting potential via ACR data.
This article discusses the "buffering problem" in AdTech, where video ads fail to load properly or are served incomplete, leading to wasted ad spend. It identifies the issue as a significant cost for advertisers, potentially totaling millions of dollars annually.
This article from VPlayed outlines various OTT monetization models including AVOD, TVOD, SVOD, and less common strategies like coupons and catch-up TV. It emphasizes the importance of secure video delivery and discusses Server-side Ad Integration (SSAI) for cross-platform monetization and bypassing ad blockers. The piece is framed as evergreen advice for choosing optimal revenue models and implementing best practices.
James Varndell · Bitmovin
