Wurl puts scene-level CTV targeting into 60 billion impressions

Wurl is pushing contextual CTV targeting below the show level, using scene-by-scene analysis instead of relying on program metadata that is often withheld from the programmatic ecosystem. That gives advertisers tighter control over placement while preserving publisher data, which Wurl argues helps both direct sales and ad relevance. The company also says creative can be matched to pre-campaign emotion analysis, with real-time segments passed in the bid request at zero latency. What to watch: the EMEA expansion and whether Wurl discloses any additional campaign results beyond the Media.Monks case study it references.