TikTok Shop adds US JV, seller tools, and AI dubbing
TikTok Shop has established a US joint venture with Oracle and Silver Lake, holding 80% American ownership, and rolled out five new seller tools in the US and a Local Feed in the UK. The platform also replaced its Violation Points model with a Creator Health Rating system, integrated AI Dubbing for shoppable videos, and identified Beauty & Personal Care, Womenswear & Underwear, Sports & Outdoor, and Health & Wellness as dominating or fast-growing product categories.
Key Takeaways
- TikTok USDS LLC is now formally established with Oracle and Silver Lake as investors, with American investors holding about 80% ownership overall.
- The US seller-tool rollout includes Automated Affiliate Commission Receipts, Automated Sample Approvals, Creator Picks, Bulk Editing Tools, and LIVE Auto-Post.
- TikTok launched Local Feed in the UK in December 2025; the article says 46% of TikTok UK users have visited a local shop or attraction they discovered on the platform.
- Creator Health Rating replaces Violation Points; creators start at 200 points on a 1,000-point scale and can earn points back through compliant content, successful orders, and policy quizzes.
- AI Dubbing for shoppable videos is now live, and the article says Beauty & Personal Care accounts for 25.4% of TikTok Shop GMV, while Health & Wellness is growing 265% year-over-year.
Why It Matters
TikTok Shop is pairing ownership structure, seller tooling, and content infrastructure in the same update. The US joint venture adds a stated 80% American ownership base, while the five seller tools and Creator Health Rating change how merchants manage operations and account health. AI dubbing extends shoppable video beyond a single language market, and the UK Local Feed ties commerce to location-based discovery. For StreamingMeme readers, the key signal is whether these tools and trust features show up in seller workflows and content distribution, especially around the categories TikTok says are driving GMV: Beauty & Personal Care, Womenswear & Underwear, Sports & Outdoor, and Health & Wellness.
Read full article at linkedin.com
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