Google adds AI ad tools across YouTube Shorts and CTV
Google's "Think with Google APAC" details how advertisers can utilize AI-powered ad solutions on YouTube to enhance marketing efforts and drive consumer purchase confidence, particularly in the Asia-Pacific region. The article highlights new ad solutions like Video Reach Campaigns, Video View Campaigns, and Demand Gen, all leveraging Google AI to optimize ad delivery across YouTube's various formats, including Shorts and Connected TV.
Key Takeaways
- Google says YouTube is the No. 1 video platform for purchase decisions in APAC, with 85% saying it offers the highest-quality product information.
- YouTube Shorts has 1.5 billion monthly active users and more than 50 billion daily views, according to the article.
- Video Reach Campaigns now include Shorts and use AI to optimize reach, ad completions, and target frequency.
- Video View Campaigns run across multiple formats and screens, including mobile and CTV, at a lower cost per view than standard in-stream campaigns.
- Demand Gen uses custom creatives and audience segments to deliver visual ads tied to purchase journeys.
Why It Matters
Google is tying its newest YouTube ad products to a specific buying problem: consumers in APAC who hesitate because they are unsure about what to purchase. That matters because the company is not just selling reach; it is packaging Shorts, CTV, and creator-led video into a single ad stack built around awareness and consideration. The competitive angle is in format coverage: YouTube is positioning itself as the place where long-form, short-form, mobile, and TV viewing converge. Watch whether advertisers lean into Shorts-specific vertical assets, since Google says those drive 10% to 20% more conversions per dollar than landscape-only creative on YouTube Shorts.
Read full article at thinkwithgoogle.com
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