X redirects creator payouts away from stolen videos

X’s change directly affects who gets paid when viral video content is reposted, closing a revenue-sharing loophole that let large verified accounts monetize stolen clips. For streaming and video ecosystems, the move reinforces a basic ownership rule: original creators, not repost accounts, should capture payout flows tied to viral content. The key signal to watch is how X applies the new payout redirection inside the Creator Revenue Sharing program, especially whether reposted videos stop generating revenue for the accounts that publish them.