X redirects creator payouts away from stolen videos
X (formerly Twitter) is modifying its Creator Revenue Sharing program to address instances where large verified accounts profited from stolen video content. The platform will now redirect creator payouts away from accounts that repost stolen videos and towards original creators. This change aims to stop viral content theft and ensure proper monetization for original content creators.
Key Takeaways
- X is modifying its Creator Revenue Sharing program to address stolen video reposts.
- Large verified accounts were profiting from stolen videos, while original creators earned nothing.
- Payouts will be redirected away from accounts that repost stolen videos and toward original creators.
Why It Matters
X’s change directly affects who gets paid when viral video content is reposted, closing a revenue-sharing loophole that let large verified accounts monetize stolen clips. For streaming and video ecosystems, the move reinforces a basic ownership rule: original creators, not repost accounts, should capture payout flows tied to viral content. The key signal to watch is how X applies the new payout redirection inside the Creator Revenue Sharing program, especially whether reposted videos stop generating revenue for the accounts that publish them.
Read full article at news.abplive.com